{"id":69501,"date":"2021-03-11T07:00:41","date_gmt":"2021-03-11T12:00:41","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=69501"},"modified":"2021-03-10T17:29:43","modified_gmt":"2021-03-10T22:29:43","slug":"top-of-minds-surefire-lookbook-helps-mortgage-lenders-showcase-their-marketing-assets-to-prospective-loan-officers","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/top-of-minds-surefire-lookbook-helps-mortgage-lenders-showcase-their-marketing-assets-to-prospective-loan-officers\/","title":{"rendered":"Top of Mind’s ‘Surefire Lookbook’ Helps Mortgage Lenders Showcase Their Marketing Assets to Prospective Loan Officers"},"content":{"rendered":"

ATLANTA, Ga., March 11, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks<\/a> (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released a new feature designed to aid mortgage lenders with the recruiting process. With the Surefire Lookbook, lenders can showcase their investment in marketing technology and demonstrate their ability to help prospective loan officers compete with content<\/a>.<\/p>\n

\"Top<\/em><\/p>\n

The Surefire Lookbook is a \u201chighlight reel\u201d of Top of Mind\u2019s wide range of award-winning content<\/a> \u2014 but instead of showing generic samples of marketing collateral, each Lookbook is dynamically customized with the lender\u2019s unique branding and the prospective loan officer\u2019s headshot, contact information and location. In just 60 seconds, prospective recruits can see themselves featured in their future employer\u2019s marketing emails<\/a>, open-house flyers, direct-mail postcards, interactive multimedia and more \u2014 including co-branded marketing campaigns that also feature a Realtor or other referral partner.<\/p>\n

\u201cThe Surefire Lookbook is a new concept to this industry and we encourage lenders to check it out for themselves to understand just how valuable it can be to the recruiting process,\u201d said Top of Mind Chief Revenue Officer Nick Belenky. \u201cA mortgage lender\u2019s investment in effective marketing and technology is an important factor in attracting talent, especially in the ultra-competitive job market our industry faces today. Our goal is simple: to show prospects how their future employer\u2019s marketing program will help them generate more leads<\/a>, collaborate with referral partners and keep a full pipeline.<\/a>\u201d<\/p>\n

Top of Mind\u2019s Surefire CRM<\/a> is the most-used CRM and marketing platform in the mortgage industry. Mortgage professionals of all stripes \u2014 including retail, wholesale, consumer direct and bank lenders \u2014 strengthen referral partnerships and deepen their emotional connections with borrowers to cultivate clients for life<\/a>.<\/p>\n

Lenders can use this sign-up form<\/a> to request a custom-branded lookbook that can be dynamically generated for each recruiting prospect.<\/p>\n

About Top of Mind Networks:<\/strong><\/p>\n

Founded in 2003, Atlanta-based Top of Mind Networks (https:\/\/www.topofmind.com<\/a>) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry\u2019s most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind\u2019s SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, \u201cset it and forget it\u201d workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

ATLANTA, Ga., March 11, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released a new feature designed to aid mortgage lenders with the recruiting process.<\/p>\n","protected":false},"author":7962,"featured_media":55651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,11,12804,124,1,38,10711,123,6,5],"tags":[205,10860,12747],"class_list":["post-69501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortgage-news","category-advertising-marketing-news","category-ap","category-atlanta-news","category-business-news","category-finance-news","category-fintech","category-georgia-news","category-software-news","category-technology-news","tag-depthpr","tag-mortgage-crm","tag-surefire-crm","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":3754,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/69501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/7962"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=69501"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/69501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/55651"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=69501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=69501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=69501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}