{"id":70968,"date":"2021-04-21T07:01:14","date_gmt":"2021-04-21T11:01:14","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=70968"},"modified":"2021-04-20T17:13:57","modified_gmt":"2021-04-20T21:13:57","slug":"mortgage-bankers-association-honors-top-of-minds-david-orsini-as-a-2021-tech-all-star-for-pioneering-advancements-in-mortgage-marketing-technology","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/mortgage-bankers-association-honors-top-of-minds-david-orsini-as-a-2021-tech-all-star-for-pioneering-advancements-in-mortgage-marketing-technology\/","title":{"rendered":"Mortgage Bankers Association Honors Top of Mind’s David Orsini as a 2021 Tech All-Star for Pioneering Advancements in Mortgage Marketing Technology"},"content":{"rendered":"

ATLANTA, Ga., April 21, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks<\/a> (Top of Mind), a leader in customer relationship management (CRM)<\/a> and marketing automation<\/a> software for the mortgage lending industry, today announced Chief Product Officer David Orsini has been named a 2021 Tech All-Star by the Mortgage Bankers Association (MBA).<\/p>\n

\"Top<\/em><\/p>\n

Orsini was recognized for blazing the trail for mortgage marketing innovation by leading the development of Surefire CRM<\/a>, the first CRM and marketing automation platform built specifically for the mortgage industry. In defining what a mortgage CRM and marketing automation platform should be, Orsini cemented innumerable innovative \u201cfirsts\u201d as table-stakes capabilities. Notably, Orsini enabled Surefire as the first CRM to integrate with mortgage loan origination systems<\/a>, enabling automation of in-process communication between loan officers and borrowers. Additionally, Orsini led Surefire as the first CRM to automate essential mortgage marketing compliance capabilities<\/a>.<\/p>\n

\u201cFrom the beginning, David has had a knack for getting to the root of lender issues,\u201d said Top of Mind CEO Bill Hayes. \u201cHis vision and unique skill for transforming mortgage lenders\u2019 pain points into technology solutions have established Surefire as the gold standard for mortgage marketing. I cannot think of anyone more deserving of this honor.\u201d<\/p>\n

Orsini also spearheaded bringing Top of Mind\u2019s Client for Life<\/a> workflow to market. Client for Life<\/a> is an automated workflow that carefully curates an award-winning mix of interactive emails<\/a>, direct mail marketing<\/a>, personalized voicemail recordings and dynamic text messaging to a borrower five years after closing. This loyalty-building workflow includes Power Calls<\/a>, a feature that allows users to automate client and prospect telephone follow-up, and Power Messaging<\/a>, a feature that keeps everyone on the same page with in-process updates delivered through text message.<\/p>\n

\u201cIt has been a pleasure to develop groundbreaking technology and grow professionally within Top of Mind,\u201d said Orsini. \u201cI\u2019m both deeply humbled and re-energized by receiving this meaningful industry recognition. I look forward to continuing to innovate and to contribute to a maturing mortgage technology ecosystem.\u201d<\/p>\n

For 20 years, the MBA has recognized outstanding mortgage technology leaders with the Tech All-Star Award program. 2021 Tech All-Star winners will be recognized at the MBA Spring Conference, April 20-22.<\/p>\n

About Top of Mind Networks:<\/strong><\/p>\n

Founded in 2003, Atlanta-based Top of Mind Networks (https:\/\/www.topofmind.com<\/a>) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry\u2019s most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind\u2019s Surefire CRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, \u201cset it and forget it\u201d workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.<\/p>\n

@mortgagecrm #digitalmortgage #MBASPRING21 @mortgagebankersassociation<\/p>\n","protected":false},"excerpt":{"rendered":"

ATLANTA, Ga., April 21, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced Chief Product Officer David Orsini has been named a 2021 Tech All-Star by the Mortgage Bankers Association (MBA).<\/p>\n","protected":false},"author":7962,"featured_media":55651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,11,124,67,1,38,123],"tags":[205,11025,12609],"class_list":["post-70968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortgage-news","category-advertising-marketing-news","category-atlanta-news","category-awards-and-honors-news","category-business-news","category-finance-news","category-georgia-news","tag-depthpr","tag-mba-tech-all-star","tag-mortgage-marketing","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":4293,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/70968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/7962"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=70968"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/70968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/55651"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=70968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=70968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=70968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}