{"id":72060,"date":"2021-05-25T07:00:42","date_gmt":"2021-05-25T11:00:42","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=72060"},"modified":"2021-05-24T18:14:07","modified_gmt":"2021-05-24T22:14:07","slug":"top-of-mind-makes-surefire-creative-content-available-as-a-standalone-marketing-resource-for-mortgage-lenders","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/top-of-mind-makes-surefire-creative-content-available-as-a-standalone-marketing-resource-for-mortgage-lenders\/","title":{"rendered":"Top of Mind makes Surefire Creative content available as a standalone marketing resource for mortgage lenders"},"content":{"rendered":"

ATLANTA, Ga., May 25, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks<\/a> (Top of Mind), a leader in customer relationship management (CRM)<\/a> and marketing automation<\/a> software for the mortgage lending industry, today announced the launch of Surefire Creative<\/a>, an online library of award-winning marketing collateral designed to supplement mortgage lenders\u2019 prospect, client and partner marketing programs.<\/p>\n

\"Top<\/em><\/p>\n

The collection of on-demand email, video and interactive content, available as a subscription service, is hand-selected by mortgage industry experts from the full content library available to Top of Mind\u2019s Surefire CRM<\/a> customers. While mortgage lenders can use Surefire Creative<\/a> to deploy content on a one-off basis, the new service\u2019s true value lies in its ability to integrate with lenders\u2019 existing marketing automation workflows. For instance, lenders who build customer journeys using Salesforce Marketing Cloud<\/a> but don\u2019t have in-house mortgage marketing<\/a> expertise can plug in content from Surefire Creative<\/a> and deploy it at scale.<\/p>\n

Surefire Creative<\/a> collateral reflects each lender\u2019s unique brand and can be easily customized with loan officer and referral partner details. Each piece of content is expertly designed to nurture lenders\u2019 relationships with customers. Often educational and always entertaining, Surefire Creative\u2019s English- and Spanish-language content includes loan calculators and interactives that are dynamically personalized on the fly for each borrower.<\/p>\n

Top of Mind\u2019s creative content has earned recognition in multiple internationally renowned award programs, including the AVA Digital Awards<\/a>, the Telly Awards<\/a> and the Hermes Creative Awards<\/a>. To learn more about Surefire Creative, visit https:\/\/www.topofmind.com\/surefire-creative\/<\/a>.<\/p>\n

\u201cTop of Mind\u2019s reputation for award-winning content that drives customer engagement has created a widespread demand for access to our collateral library,\u201d said Top of Mind Chief Operating Officer Erik Enright. \u201cWhether you’re an enterprise lender or running a small team, Surefire Creative is the tool you need to access highly personalized, highly scalable campaigns that will help you grow your business.\u201d<\/p>\n

About Top of Mind Networks:<\/strong><\/p>\n

Founded in 2003, Atlanta-based Top of Mind Networks (https:\/\/www.topofmind.com<\/a>) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry\u2019s most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind\u2019s SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, \u201cset it and forget it\u201d workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

ATLANTA, Ga., May 25, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders’ prospect, client and partner marketing programs.<\/p>\n","protected":false},"author":7962,"featured_media":55651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,11,12804,124,1,38,10711,123,6,5],"tags":[205,10860,16150,16149,12747],"class_list":["post-72060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortgage-news","category-advertising-marketing-news","category-ap","category-atlanta-news","category-business-news","category-finance-news","category-fintech","category-georgia-news","category-software-news","category-technology-news","tag-depthpr","tag-mortgage-crm","tag-mortgage-marketing-engine","tag-surefire-creative","tag-surefire-crm","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":5019,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/72060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/7962"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=72060"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/72060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/55651"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=72060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=72060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=72060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}