![\"Living](\"https:\/\/www.send2press.com\/wire\/images\/22-0105-s2p-living-benefits-800x600.jpg\")
<\/em><\/p>\nThe industry-wide campaign, which takes place each January, aims to educate consumers on the importance of owning Living Benefits life insurance and the role it plays in protecting families\u2019 financial security.<\/p>\n
Living Benefits are features built into life insurance policies (term and permanent) that allow the policyholder access to their death benefit while they\u2019re still alive if they get sick or injured. Cancer, heart attack, stroke, major organ transplant, blindness, paralysis, and chronic illness are some of the triggering events that would allow for acceleration of the policy\u2019s death benefit.<\/p>\n
\u201cGetting sick no longer means certain death,\u201d says Samuel Howe, CMO of Alliance Group. \u201cPeople are surviving longer, which is great news, but survival requires treatment, and treatment requires money. Having emergency access to your life insurance policy\u2019s death benefit while you\u2019re still alive is a hugely valuable option to have.\u201d<\/p>\n
He adds, \u201cMore people should know about that option. That\u2019s why we created Living Benefits Awareness Month five years ago, and we\u2019re so excited about building on that success in 2022.\u201d<\/p>\n
According to Howe, consumers can get a better idea of what LBAM is all about by visiting the website geared towards educating the general public on Living Benefits.<\/p>\n
The address for the site is: https:\/\/www.alliancegrouplife.com\/site\/lbam<\/a>.<\/p>\n MEDIA CONTACT: Peter Goldfine, Dir. Of Digital Innovation | 678.969.9000 | info@alliancegrouplife.com<\/p>\n MULTIMEDIA:<\/strong><\/p>\n VIDEO (Vimeo): https:\/\/vimeo.com\/491677929<\/a><\/p>\n
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