{"id":79389,"date":"2022-03-01T07:00:51","date_gmt":"2022-03-01T12:00:51","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=79389"},"modified":"2022-02-28T17:38:50","modified_gmt":"2022-02-28T22:38:50","slug":"mortgage-coach-enhances-integration-with-black-knights-surefire-to-support-lenders-with-mortgage-education-that-helps-convert-borrowers-at-scale","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/mortgage-coach-enhances-integration-with-black-knights-surefire-to-support-lenders-with-mortgage-education-that-helps-convert-borrowers-at-scale\/","title":{"rendered":"Mortgage Coach enhances integration with Black Knight’s Surefire to support lenders with mortgage education that helps convert borrowers at scale"},"content":{"rendered":"

IRVINE, Calif., March 1, 2022 (SEND2PRESS NEWSWIRE) — Mortgage Coach<\/a>, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, today announced an enhanced integration with Surefire<\/a>, Black Knight\u2019s customer relationship management (CRM) and marketing automation software designed specifically for the mortgage lending industry. The enhancement enables lenders to execute marketing campaigns that help convert borrowers at scale with Mortgage Coach Total Cost Analysis (TCA)-embedded marketing content.<\/p>\n

\"Mortgage<\/em><\/p>\n

Surefire is Black Knight\u2019s CRM and mortgage marketing engine that helps lenders of all sizes win new business, earn repeat business and generate referral business. Through Surefire\u2019s integration with Mortgage Coach, TCA-enriched, text- and email-marketing content that engages borrowers with interactive loan comparisons is now available to mutual customers in Surefire\u2019s creative asset library. The integration also enables lenders to leverage Surefire\u2019s marketing automation capabilities to build TCA-enriched content into prospect, nurture and Client for Life workflows, as well as deploy targeted campaigns on a one-off basis.<\/p>\n

\u201cCombining Mortgage Coach\u2019s TCAs with Surefire\u2019s intelligent marketing workflows equips lenders to engage borrowers at any stage in the homeownership lifecycle with the education they crave via their communication channel of choice,\u201d said Mortgage Coach President Joe Puthur. \u201cEmpowering borrowers to compare the merits of multiple financial products positions loan originators as highly trusted advisors that can provide counsel, not just pricing.\u201d<\/p>\n

\u201cOur integration with Mortgage Coach allows Surefire users to seamlessly engage prospects with valuable education on how the type of loan they select impacts their financial outcome \u2014 information they may not have seen before,\u201d said Erik Enright, Managing Director of Surefire CRM and Mortgage Marketing for Black Knight. \u201cWe are excited about this integration that makes it easy for loan officers to provide personalized lending education.\u201d<\/p>\n

The release of TCA-enriched creative content builds upon Mortgage Coach\u2019s existing integration with Surefire, which enables lenders to generate TCAs prefilled with borrowers\u2019 current loan and financial data from Surefire\u2019s dashboard. Currently, lenders can generate seven types of TCA comparisons in Surefire, including the purchase power analysis, move-up analysis and annual mortgage review.<\/p>\n

About Mortgage Coach<\/strong><\/p>\n

Mortgage Coach is an award-winning borrower conversion platform that gives consumers the confidence to transact with educational presentations that model loan performance over time. The company\u2019s side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower conversion, repeat business and referrals. To date, more than 120 enterprise independent mortgage banks, depository banks and credit unions rely on Mortgage Coach to deliver personalized, modern service that grows revenue and customer loyalty. To learn more about Mortgage Coach, visit https:\/\/www.mortgagecoach.com<\/a> or follow @MortgageCoach.<\/p>\n

Twitter: @MortgageCoach @mortgagecrm @Black_KnightInc #loanoriginator #digitalmortgage<\/p>\n

Media Contact:<\/strong><\/p>\n

Johnna Szegda<\/p>\n

DepthPR for Mortgage Coach<\/p>\n

Johnna@DepthPR.com<\/p>\n

(470) 778-9989<\/p>\n","protected":false},"excerpt":{"rendered":"

IRVINE, Calif., March 1, 2022 (SEND2PRESS NEWSWIRE) — Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, today announced an enhanced integration with Surefire, Black Knight’s customer relationship management (CRM) and marketing automation software designed specifically for the mortgage lending industry.<\/p>\n","protected":false},"author":9525,"featured_media":78571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,12804,1,10,38,10711,10163,6,5],"tags":[10100,6091,205,12747],"class_list":["post-79389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortgage-news","category-ap","category-business-news","category-california-news","category-finance-news","category-fintech","category-irvine-business","category-software-news","category-technology-news","tag-black-knight-inc","tag-customer-relationship-management","tag-depthpr","tag-surefire-crm","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":4186,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/79389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/9525"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=79389"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/79389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/78571"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=79389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=79389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=79389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}