{"id":85119,"date":"2022-09-15T13:52:01","date_gmt":"2022-09-15T17:52:01","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=85119"},"modified":"2022-09-15T13:49:12","modified_gmt":"2022-09-15T17:49:12","slug":"veteran-marketing-and-sales-leader-blaine-clapper-joins-pittsburgh-internet-consulting-inc-as-a-partner-and-director-of-marketing","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/veteran-marketing-and-sales-leader-blaine-clapper-joins-pittsburgh-internet-consulting-inc-as-a-partner-and-director-of-marketing\/","title":{"rendered":"Veteran Marketing and Sales Leader, Blaine Clapper, Joins Pittsburgh Internet Consulting, Inc. as a Partner and Director of Marketing"},"content":{"rendered":"

PITTSBURGH, Pa., Sept. 15, 2022 (SEND2PRESS NEWSWIRE) — Pittsburgh Internet Consulting (PIC) announced today the addition of Blaine Clapper to its experienced marketing consulting leadership team. Clapper joins PIC following his previous roles as Chief Marketing Officer at EnergyCAP, LLC and Sr. Director of B2B Marketing at AccuWeather, Inc. He will be based in State College, PA and will report to Robb Luther, V.P. of Business Development.<\/p>\n

\"Blaine
PHOTO CAPTION: Blaine Clapper, Director of Marketing, Pittsburgh Internet Consulting, Inc.<\/em><\/p>\n

Prior to joining EnergyCAP in 2008, Clapper led strategic marketing consulting services at State College-based marketing agency Lazerpro Digital Media Group, Inc., where he served as Vice President for seven years. He holds a B.S. in Marketing from The Pennsylvania State University and an MBA from the University of Pittsburgh\u2019s Katz Graduate School of Business.<\/p>\n

As PIC\u2019s Director of Marketing, Clapper will lead the company\u2019s internal marketing strategy and initiatives and will also serve as a marketing and sales consultant to PIC\u2019s rapidly expanding customer base of growth-focused businesses. Clapper will assume the lead role in developing and delivering new consulting offerings, including Voice-of-the-Customer research and CMO-as-a-Service.<\/p>\n

\u201cBlaine is a welcome and necessary addition to our team,\u201d stated Robb Luther. \u201cWe have always strived to lead by example with our own marketing and demonstrate to our current and prospective clients how to achieve great results. PIC has built a strong brand reputation and many valued customer relationships over the past two decades, and I\u2019m excited for Blaine to be taking the helm, not only in promoting PIC, but also in delivering sound strategic marketing leadership, insight, and planning to our clients. His leadership qualities and previous experiences are in sync with PIC\u2019s culture and dedication to long-term client relationships, and we know Blaine will have a large positive impact.\u201d<\/p>\n

Established in 2001, PIC seeks to forge a long-term strategic marketing partnership with each client, leveraging the PIC team\u2019s knowledge and experience to achieve each client\u2019s marketing and sales objectives. PIC\u2019s marketing experts collaborate with the client\u2019s existing marketing team and leadership to develop a strategy and tactical roadmap, and then, via its unique Walk With You Marketing™ approach, work closely with each client to execute effective, data-driven marketing initiatives.<\/p>\n

\u201cI am very excited about joining the PIC team and am eager to contribute,\u201d said Clapper. \u201cI have always enjoyed helping growth-oriented businesses build their brand and establish effective marketing and sales foundations, setting them up for long-term success. I\u2019m grateful for the opportunity to do what I love and to work daily with the highly skilled and customer-focused PIC team.\u201d<\/p>\n

PIC\u2019s president, Jeff Schroeffel shared his excitement about what the addition means for PIC clients. \u201cBlaine is an incredible addition to our team. I\u2019ve worked with him during our shared time at Lazerpro and as a client of PIC on several occasions. He\u2019s a talented marketing professional and will immediately benefit our clients. Blaine epitomizes the PIC Core Values and this makes PIC a stronger agency as of today.\u201d<\/p>\n

PIC\u2019s comprehensive marketing solutions are fully customized for each client, are founded on highly collaborative and personal relationships, and include the appropriate marketing mix from PIC\u2019s extensive solution set:<\/p>\n