{"id":87304,"date":"2022-12-14T06:00:24","date_gmt":"2022-12-14T11:00:24","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=87304"},"modified":"2022-12-13T20:01:03","modified_gmt":"2022-12-14T01:01:03","slug":"bikini-empire-announces-dress-to-express-online-campaign-to-raise-awareness-of-womens-mental-health-self-care-and-individuality","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/bikini-empire-announces-dress-to-express-online-campaign-to-raise-awareness-of-womens-mental-health-self-care-and-individuality\/","title":{"rendered":"Bikini Empire Announces ‘Dress to Express’ Online Campaign to Raise Awareness of Women’s Mental Health, Self-Care and Individuality"},"content":{"rendered":"

NEW YORK, N.Y. and VANCOUVER, B.C., Dec. 14, 2022 (SEND2PRESS NEWSWIRE) — Bikini Empire<\/a> (BE), a Canadian luxury swimwear line, today announced an international campaign called \u201cDress to Express\u201d to highlight \u201cdopamine dressing<\/a>,\u201d a psychological, physiological and physical phenomena that ties how we feel to what we wear. BE\u2019s goal is to educate and inform women that dressing in any type of clothing should focus on the belief that wearing what makes them feel good is more important than how they look.<\/p>\n

\"Bikini
Photo Caption: Bikini Empire Owners Monica and Kelsey Rush.<\/em><\/p>\n

BE is a leader in sustainable, ethical bikinis and is launching its newest line in February 2023, focusing its products and messaging on what psychologist\u2019s call \u201cenclothed cognition.\u201d Colors have long played an impact on the psyche and, historically, have been used to aid in healing. Due to the Covid pandemic, a worldwide economic slowdown, and the long overdue societal discussion about mental health and wellness, BE is refocusing its business model to promote a message of positivity, healing and \u201cDressing to Express.\u201d<\/p>\n

BE\u2019s business is selling comfortable, sexy and original swimwear. But its owners, Monica and Kelsey Rush<\/a>, are committed bringing attention to women\u2019s mental health, promoting self-care, and making healthy choices to improve how women feel about themselves.<\/p>\n

\u201cNo one has control over what is going on in our society from a broad perspective,\u201d said Monica. \u201cBut we do have a choice in how we enrich our lives, overcome pain and suffering, and make a positive decision to improve how we feel about ourselves. Wearing a bikini exposes us physically but it also opens up women to vulnerability, judgment and objectification. BE is committed to helping women realize that they have the power to send a message about how we perceive ourselves \u2013 externally and internally. \u2018Dress to Express\u2019 was created to empower women to make decisions based in self-love and expressing individuality.\u201d<\/p>\n

Bikini Empire is recognized as a cult-classic and considered a trend-setter in women\u2019s luxury swimwear focusing on environmentally friendly and sustainable product development. It has evolved to a point where Monica and Kelsey desire to help change women\u2019s lives by focusing on the connection between clothing and emotional well-being.<\/p>\n

As they work towards launching their new swimwear line, BE is unveiling a series of blogs, articles and promotions online to spread the message of how \u201cdopamine dressing\u201d is woven into the fabric of both their corporate mission as well as its products.<\/p>\n

For more information about BE\u2019s \u201cDress to Express\u201d movement, please visit BE\u2019s social media sites on Facebook<\/a>, Instagram<\/a> and TikTok (#Bikiniempire and\/or #BEdresstoexpress).<\/p>\n

To schedule a media interview, please contact BE\u2019s media and key influencer contact:<\/p>\n

Dan Springer<\/p>\n

Communications Director<\/p>\n

Bikini Empire<\/p>\n

Email: Dan[at]bikiniempire.ca<\/p>\n

Tel.: 858-790-9551 (US)<\/p>\n

*PHOTO link for media: https:\/\/www.Send2Press.com\/300dpi\/22-1214-s2p-be-monica-and-kelsey-300dpi.jpg<\/a><\/p>\n

*Photo caption: Bikini Empire Owners Monica and Kelsey Rush.<\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK, N.Y. and VANCOUVER, B.C., Dec. 14, 2022 (SEND2PRESS NEWSWIRE) — Bikini Empire (BE), a Canadian luxury swimwear line, today announced an international campaign called “Dress to Express” to highlight “dopamine dressing,” a psychological, physiological and physical phenomena that ties how we feel to what we wear. BE’s goal is to educate and inform women that dressing in any type of clothing should focus on the belief that wearing what makes them feel good is more important than how they look.<\/p>\n","protected":false},"author":9476,"featured_media":87284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[956,12804,11132,1,588,134,12994,8,553,10939],"tags":[15662,18817,18818],"class_list":["post-87304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-womens-interest","category-ap","category-british-columbia-business","category-business-news","category-fashion-news","category-general-editorial-news","category-mental-health","category-new-york-news","category-vancouver-business","category-woman-owned-business","tag-bikinis","tag-dopamine-dressing","tag-luxury-swimwear","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":3409,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/87304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/9476"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=87304"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/87304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/87284"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=87304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=87304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=87304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}