![\"Living](\"https:\/\/www.send2press.com\/wire\/images\/22-0105-s2p-living-benefits-800x600.jpg\")
Image Caption: Living Benefits Awareness Month.<\/em><\/p>\n
Living Benefits are features built into life insurance policies (term and permanent) that allow the policyholder access to their death benefit while they\u2019re still alive if they get sick or injured. Cancer, heart attack, stroke, major organ transplant, blindness, paralysis, and chronic illness are some of the triggering events that would allow for acceleration of the policy\u2019s death benefit.<\/p>\n
\u201cGetting sick no longer means certain death,\u201d says Samuel Howe, CMO of Alliance Group. \u201cPeople are surviving longer, which is great news, but survival requires treatment, and treatment requires money. Having emergency access to your life insurance policy\u2019s death benefit while you\u2019re still alive is a hugely valuable option to have.\u201d<\/p>\n
He adds, \u201cMore people should know about that option. That\u2019s why we created Living Benefits Awareness Month six years ago, and we\u2019re so excited about building on that success in 2023.\u201d<\/p>\n
2023 LBAM Theme: GoFundYourself<\/strong><\/p>\n Each January, Living Benefits Awareness Month is punctuated with a new theme, and this year\u2019s theme is \u201cGoFundYourself.\u201d<\/p>\n \u201cTo illustrate the importance of owning Living Benefits, we are looking to raise awareness about the dangers of relying on GoFundMe as a safety net if something goes sideways with your health,\u201d said Howe. \u201cIt\u2019s wonderful that GoFundMe empowers us to help those in need, but the statistics show that it\u2019s not a reliable backup plan.<\/p>\n \u201cOnly 12% of GoFundMe campaigns started reach their funding goals. Actually, a larger portion \u2013 16% – fail to get a single donation. This year, we\u2019re spreading the message that consumers should plan ahead and get a Living Benefits plan in place that will negate the need to rely on charity in the event of an unexpected illness.\u201d<\/p>\n According to Howe, consumers can get a better idea of what LBAM is all about by visiting the website geared towards educating the general public on Living Benefits.<\/p>\n The address for the site is:\u00a0https:\/\/www.alliancegrouplife.com\/site\/lbam<\/a>.<\/p>\n MEDIA CONTACT: <\/strong><\/p>\n Peter Goldfine, Digital Marketing Director | 678.969.9000 | info@alliancegrouplife.com<\/p>\n MULTIMEDIA:<\/strong><\/p>\n VIDEO (Vimeo):\u00a0https:\/\/vimeo.com\/491677929<\/a><\/p>\n
![https:\/\/www.Send2Press.com\/300dpi\/20-0229s2p-lba-month-300dpi.jpg<\/a><\/p>\nSOCIAL: <\/strong><\/p>\n#GoFundYourself #LivingBenefitsAwareness #GoFundMe2023<\/p>\n","protected":false},"excerpt":{"rendered":"LAWRENCEVILLE, Ga., Jan. 2, 2023 (SEND2PRESS NEWSWIRE) — Alliance Group launched their sixth annual Living Benefits Awareness Month, or LBAM, to be observed throughout the month of January 2023. The industry-wide campaign, which takes place each January, aims to educate consumers on the importance of owning Living Benefits life insurance and the role it plays in protecting families’ financial security.<\/p>\n","protected":false},"author":8617,"featured_media":77993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105,12804,1,38,123,353],"tags":[15578,14968,17379],"class_list":["post-87615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insurance-news","category-ap","category-business-news","category-finance-news","category-georgia-news","category-senior-citizen-news","tag-gofundme","tag-living-benefits-awareness-month","tag-living-benefits-life-insurance","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":5123,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/87615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/8617"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=87615"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/87615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/77993"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=87615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=87615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=87615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/www.send2press.com\/300dpi\/20-0229s2p-lba-month-300dpi.jpg\"){kind=link}