{"id":88228,"date":"2023-01-26T07:00:59","date_gmt":"2023-01-26T12:00:59","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=88228"},"modified":"2023-01-26T15:53:29","modified_gmt":"2023-01-26T20:53:29","slug":"pittsburgh-internet-consulting-announces-rebrand-as-pic","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/pittsburgh-internet-consulting-announces-rebrand-as-pic\/","title":{"rendered":"Pittsburgh Internet Consulting Announces Rebrand as PIC"},"content":{"rendered":"<p>PITTSBURGH, Pa., Jan. 26, 2023 (SEND2PRESS NEWSWIRE) &#8212; Pittsburgh Internet Consulting announced today that it has rebranded to effectively align with its core mission as a growth-oriented marketing agency. The company\u2019s name is now PIC, and its new logo and messaging reflect a dedication to PIC\u2019s creative and value-based <a href=\"https:\/\/www.pittsburghinternetconsulting.com\/walk-with-you-inbound-marketing\">Walk With You Marketing<\/a>&#x2122; approach.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.send2press.com\/wire\/images\/23-0126-s2p-piclogo-800x600.jpg\" alt=\"PIC - Walk With You Marketing\" width=\"800\" height=\"600\" class=\"alignnone size-full wp-image-88239\" srcset=\"https:\/\/www.send2press.com\/wire\/images\/23-0126-s2p-piclogo-800x600.jpg 800w, https:\/\/www.send2press.com\/wire\/images\/23-0126-s2p-piclogo-800x600-400x300.jpg 400w, https:\/\/www.send2press.com\/wire\/images\/23-0126-s2p-piclogo-800x600-200x150.jpg 200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><br \/><em>Image Caption: PIC &#8211; Walk With You Marketing.<\/em><\/p>\n<p>Established in 2001, PIC seeks to forge a long-term strategic marketing partnership with each client, leveraging the PIC team\u2019s knowledge and experience to achieve each client\u2019s short- and long-term growth goals. PIC\u2019s marketing experts collaborate with the client\u2019s existing marketing team or leadership to develop a strategy and tactical roadmap, and then \u201cwalk\u201d with the client to execute effective, data-driven marketing initiatives.<\/p>\n<p><a href=\"https:\/\/youtu.be\/KRRdgTGmfRM\">What does PIC stand for?<\/a> ( Video: <a href=\"https:\/\/youtu.be\/KRRdgTGmfRM\">https:\/\/youtu.be\/KRRdgTGmfRM<\/a> )<\/p>\n<p>PIC\u2019s Founder &amp; President, Jeff Schroeffel, stated, \u201cWhen I founded Pittsburgh Internet Consulting more than 20 years ago, I focused primarily on search engine marketing but helped organizations with a wide range of online marketing needs. We have grown to be a company with 20 full-time team members and have evolved into a full-service marketing agency focused on growth enablement.\u201d<\/p>\n<p>\u201cRelationships are at the heart of what we do,\u201d Schroeffel emphasized. \u201cThat is why we&#8217;ve developed our consultative and unique &#8216;Walk With You Marketing&#8217; approach as a close partnership with each customer. For some of our partners, we are their marketing department. For others, we are a critical extension of their marketing team. In every case, the client&#8217;s goals are our goals, and we&#8217;re all working together to hit those goals.&#8221;<\/p>\n<p>PIC currently serves 50 businesses, primarily growth-focused organizations with small internal marketing teams. The agency\u2019s comprehensive marketing solutions are customized for each client, are founded on collaborative and personal relationships, and include the appropriate marketing mix from PIC\u2019s extensive skill set:<\/p>\n<ul>\n<li>Awareness Strategies \u2014 Search engine optimization, social media, Email<\/li>\n<li>Lead Generation Campaigns \u2014 Inbound, outbound, and account-based marketing<\/li>\n<li>Branding Strategies \u2014 Brand narrative, voice of the customer<\/li>\n<li>Competitive Intelligence \u2014 Competitor analysis, gap analysis<\/li>\n<li>Paid Media Strategies \u2014 Paid social, search engine marketing<\/li>\n<li>Website Development \u2014 Growth-driven design, strategic growth planning<\/li>\n<li><a href=\"https:\/\/www.pittsburghinternetconsulting.com\/hero-mission\">Hero Mission Strategy<\/a>&#x2122;&#xfe0f; \u2014 Move beyond buyer personas<\/li>\n<li>HubSpot\u00ae \u2014 Onboarding, consulting, marketing automation, and training<\/li>\n<\/ul>\n<p>Robb Luther, PIC\u2019s V.P. of Business Development, emphasized, \u201cPIC has a successful track record of helping businesses develop and implement marketing strategies that meet their growth goals. We are an extension of the client\u2019s marketing team and provide the level of service they need. We can do the work for them, help them do it, or teach them how to do it. In every scenario, our \u2018Walk With You\u2019 approach means we\u2019re constantly evaluating performance and collaborating to continuously improve the client\u2019s brand, website, and marketing initiatives.\u201d<\/p>\n<p>\u201cMarketing agencies aren\u2019t new,\u201d Luther continued. \u201cBut what we\u2019re doing at PIC is truly different and innovative, and our clients\u2019 success is proof that \u2018walking with PIC\u2019 delivers positive results. I strongly encourage business owners and marketing leaders to contact us to learn more about what makes PIC unique and effective, including our innovative Hero Mission Strategy.\u201d<\/p>\n<p><strong>About PIC:<\/strong><\/p>\n<p>PIC, headquartered in Pittsburgh, Pennsylvania, is a full-service growth marketing agency, providing services to local, national, and international organizations in need of a strategic, comprehensive strategic marketing campaign. Since 2001, PIC has helped businesses of every size build and execute digital and traditional marketing strategies focused on generating leads and securing and retaining new customers, all with a focus on maximizing ROI.<\/p>\n<p>To learn more about PIC and request a free consultation, visit <a href=\"https:\/\/www.WalkWithPIC.com\/\">https:\/\/www.WalkWithPIC.com\/<\/a> or call (412) 424-6418.<\/p>\n<p><strong>MULTIMEDIA:<\/strong><\/p>\n<p>VIDEO (YouTube): <a href=\"https:\/\/youtu.be\/KRRdgTGmfRM\">https:\/\/youtu.be\/KRRdgTGmfRM<\/a><\/p>\n<p>LOGO Link for media: <a href=\"https:\/\/www.Send2Press.com\/300dpi\/23-0126-s2p-piclogo-300dpi.jpg\">https:\/\/www.Send2Press.com\/300dpi\/23-0126-s2p-piclogo-300dpi.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PITTSBURGH, Pa., Jan. 26, 2023 (SEND2PRESS NEWSWIRE) &#8212; Pittsburgh Internet Consulting announced today that it has rebranded to effectively align with its core mission as a growth-oriented marketing agency. The company&#8217;s name is now PIC, and its new logo and messaging reflect a dedication to PIC&#8217;s creative and value-based Walk With You Marketing&#x2122; approach.<\/p>\n","protected":false},"author":9416,"featured_media":88239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,12804,1,54,11822,40],"tags":[18556,12646],"class_list":["post-88228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-marketing-news","category-ap","category-business-news","category-pennsylvania-news","category-pittsburgh-business","category-video-news-release","tag-growth-marketing-agency","tag-rebranding","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":5250,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/88228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/9416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=88228"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/88228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/88239"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=88228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=88228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=88228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}