<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>
<channel>
	<title>Send2Press Newswire</title>
	<atom:link href="https://www.send2press.com/wire/xms2pnorelgn/" rel="self" type="application/rss+xml" />
	<link>https://www.send2press.com/wire/xms2pnorelgn/</link>
	<description>Press Release Distribution from Send2Press</description>
	<lastBuildDate>Fri, 02 Oct 2026 16:10:56 +0000</lastBuildDate>
	
	<language>en-US</language>
<image>
	<title>Send2Press Newswire</title>
	<width>144</width>
	<height>31</height>
	<link>https://www.send2press.com/wire</link>
	<url>https://www.send2press.com/wire/assets/send2press-newswire-144x31.png</url>
</image>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
	
	<item>
		<title>Resident&#8217;s Love of Golf Inspires New Virtual Golf Center at Jenner&#8217;s Pond</title>
		<link>https://www.send2press.com/wire/residents-love-of-golf-inspires-new-virtual-golf-center-at-jenners-pond/</link>
		<pubDate>Fri, 02 Oct 2026 16:10:56 +0000</pubDate>
		<dc:creator>Simpson</dc:creator>

		<category><![CDATA[Senior Citizens]]></category>
		<category><![CDATA[AP]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[General Editorial]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Pennsylvania Business]]></category>
		<category><![CDATA[Senior Living community]]></category>
<category>
<![CDATA[ WEST GROVE, Pa. ]]>
</category>
<category>
<![CDATA[ Simpson ]]>
</category>

<guid isPermaLink="false">s2p138611</guid>

		<description><![CDATA[WEST GROVE, Pa., Oct. 2, 2026 (SEND2PRESS NEWSWIRE) -- Jenner's Pond, a Simpson senior living community, announced the opening of a new virtual golf center created through a resident-led effort and support from the Simpson Foundation. What began as one resident's idea soon became a community project, the Jenner's Pond Virtual Golf Center.]]></description>
	
		<content:encoded><![CDATA[<p><em>Resident-Led Project Brings Year-Round Golf, Lessons and Social Connection to the West Grove Senior Living Community</em></p>
<p>WEST GROVE, Pa., Oct. 2, 2026 (SEND2PRESS NEWSWIRE) &#8212; Jenner’s Pond, a Simpson senior living community, announced the opening of a new virtual golf center created through a resident-led effort and support from the Simpson Foundation. The idea began with new resident Newt Brosius, an avid golfer who owned a golf simulator that he had previously used. When he moved to Jenner’s Pond, Brosius approached the Simpson Foundation about donating the simulator and creating a dedicated space where residents could use it.</p>
<p><img loading="lazy" decoding="async" src="https://www.send2press.com/wire/images/26-1001-s2p-jenners-pond-golf-800x600.jpg" alt="Jenner&#039;s Pond resident Newt Brosius celebrates the opening of its new Virtual Golf Center" width="800" height="600" class="alignnone size-full wp-image-138610" srcset="https://www.send2press.com/wire/images/26-1001-s2p-jenners-pond-golf-800x600.jpg 800w, https://www.send2press.com/wire/images/26-1001-s2p-jenners-pond-golf-800x600-400x300.jpg 400w, https://www.send2press.com/wire/images/26-1001-s2p-jenners-pond-golf-800x600-200x150.jpg 200w" sizes="auto, (max-width: 800px) 100vw, 800px" /><br /><em>Image caption: Jenner&#8217;s Pond resident Newt Brosius celebrates the opening of its new Virtual Golf Center, where residents can tee off on more than 80 courses from around the country and enjoy golf year-round. The new center was made possible with support from Brosius and the Simpson Foundation.</em></p>
<p>What began as one resident’s idea soon became a community project, the Jenner’s Pond Virtual Golf Center.</p>
<p>Brosius recruited fellow golfers to form a planning and support committee and worked with the Simpson Foundation and Simpson President and CEO, Dr. Carol McKinley to identify the right space, determine what was needed to create the center and develop a project budget.</p>
<p>“Newt saw an opportunity to take something he loved and turn it into something that could bring people together,” said McKinley. “That kind of resident involvement is what makes Jenner&#8217;s Pond a vibrant place to live. Our residents help shape the experiences and opportunities available in the community.”</p>
<p>For Brosius, having golf available on campus also filled a practical need. He and other Jenner’s Pond golfers had been traveling approximately 15 miles to Kennett Square to use a golf simulator.</p>
<p>“Having our own Virtual Golf Center will be a great way to not only enjoy golf but also to have fun and build friendships. Whether you’re a scratch golfer or just learning the game, the center offers great practice ranges. You can record your swing to see how you can improve, or play 80-plus courses from around the country, including Pebble Beach in CA and Bethpage Black inLong Island where the Ryder Cup was played recently.”</p>
<p>For non-golfers, there are many games, including mini golf. Residents can schedule “tee” times from 6 a.m. to 9 p.m.</p>
<p>The Simpson Foundation helped bring the project to fruition by combining existing charitable gift funds with additional contributions raised from the Jenner’s Pond community. A plaque inside the center recognizes the project&#8217;s major donors.</p>
<p>“The Simpson Foundation was happy to help with this idea and was happy to work with Newt and the committee to raise the additional funds needed to make it a reality,” said Bill McMorran, interim vice president of mission advancement.</p>
<p>Residents are already learning how to operate the simulator, and plans are underway for friendly games and events, including a miniature golf competition. The center also gives golfers a place to continue playing and practicing throughout the winter, regardless of weather.</p>
<p>The project reflects the Simpson Foundation’s broader role in supporting programs and amenities that enhance residents&#8217; lives. The Foundation secures charitable support for benevolent care, resident programs and other life-enhancing services across Simpson communities.</p>
<p>The new center also adds to Jenner’s Pond’s recreational offerings for prospective residents who want to continue pursuing longtime interests, including golf, after moving to a senior living community.</p>
<p>“Golf is social, and it keeps people moving. It gives people a reason to get together, compete a little and have fun without having to leave the campus,” said Brosius.</p>
<p><strong>ABOUT SIMPSON</strong></p>
<p>Since 1865, Simpson has met the changing needs and desires of Pennsylvania area seniors from diverse backgrounds as a not-for-profit family of services consisting of three Continuing Care Retirement Communities (CCRCs): Simpson House, Simpson Meadows and Jenner’s Pond; three affordable senior living communities: Simpson Gardens I, Simpson Gardens II and Simpson Midtown; as well as Simpson HomeCare and Simpson Rehabilitation. The organization is dedicated to providing elders from diverse backgrounds with more amenities, better services, improved care and a higher quality of life in beautiful, dignified and spiritual settings. For more information, visit <a href="https://www.simpsonsenior.org/" class="autohyperlink" rel="nofollow">https://www.simpsonsenior.org/</a>.</p>

<p><strong>NEWS SOURCE:</strong> Simpson</p>

<p><br/>This press release was issued on behalf of the news source (Simpson), who is solely responsible for its accuracy, by <a href="https://www.send2press.com/" rel="nofollow">Send2Press Newswire</a>. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.</p>

<p>To view the original story, visit: <a href="https://www.send2press.com/wire/residents-love-of-golf-inspires-new-virtual-golf-center-at-jenners-pond/" rel="nofollow">https://www.send2press.com/wire/residents-love-of-golf-inspires-new-virtual-golf-center-at-jenners-pond/</a></p>
<p><em>Copr. &#xa9; 2026 Send2Press&#xae; Newswire, Calif., USA.</em> -- REF: S2P STORY ID: S2P138611 NOREL-3B</p>
<p>&nbsp;</p>
]]></content:encoded>
	
	<enclosure length="55000" type="image/jpeg" url="https://www.send2press.com/wire/images/26-1001-s2p-jenners-pond-golf-800x600.jpg" />

	</item>
	
	<item>
		<title>Hartwell Place Invites Neighbors to Fourth Annual Memory Walk</title>
		<link>https://www.send2press.com/wire/hartwell-place-invites-neighbors-to-fourth-annual-memory-walk/</link>
		<pubDate>Thu, 01 Oct 2026 17:46:07 +0000</pubDate>
		<dc:creator>Hartwell Place</dc:creator>

		<category><![CDATA[Senior Citizens]]></category>
		<category><![CDATA[AP]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chicago Business]]></category>
		<category><![CDATA[General Editorial]]></category>
		<category><![CDATA[Illinois Business]]></category>
		<category><![CDATA[Regional Events]]></category>
		<category><![CDATA[Runs and Walks]]></category>
		<category><![CDATA[memory care]]></category>
<category>
<![CDATA[ CHICAGO, Ill. ]]>
</category>
<category>
<![CDATA[ Hartwell Place ]]>
</category>

<guid isPermaLink="false">s2p138599</guid>

		<description><![CDATA[CHICAGO, Ill., Oct. 1, 2026 (SEND2PRESS NEWSWIRE) -- Residents, team members and neighbors of Hartwell Place, the boutique memory care community of Chicago Methodist Senior Services (CMSS) in Andersonville, will walk together at its fourth annual Neighborhood Memory Walk on Tuesday, Oct. 6, at 1:30 p.m. The walk will take place around the block surrounding Hartwell Place, 5520 N. Paulina St., in Chicago's Andersonville community.]]></description>
	
		<content:encoded><![CDATA[<p><em>Neighborhood Event Brings Residents, Team Members and Community Together to Support People Living with Dementia</em></p>
<p>CHICAGO, Ill., Oct. 1, 2026 (SEND2PRESS NEWSWIRE) &#8212; Residents, team members and neighbors of Hartwell Place, the boutique memory care community of Chicago Methodist Senior Services (CMSS) in Andersonville, will walk together at its fourth annual Neighborhood Memory Walk on Tuesday, Oct. 6, at 1:30 p.m. The walk will take place around the block surrounding Hartwell Place, 5520 N. Paulina St., in Chicago’s Andersonville community.</p>
<p><img loading="lazy" decoding="async" src="https://www.send2press.com/wire/images/26-1001-s2p-hartwell-walk-800x600.jpg" alt="Hartwell Place residents, team members and neighbors will come together for a Neighborhood Memory Walk on Tuesday, Oct. 6, at 1:30 p.m., to raise awareness of community members living with dementia." width="800" height="600" class="alignnone size-full wp-image-138598" srcset="https://www.send2press.com/wire/images/26-1001-s2p-hartwell-walk-800x600.jpg 800w, https://www.send2press.com/wire/images/26-1001-s2p-hartwell-walk-800x600-400x300.jpg 400w, https://www.send2press.com/wire/images/26-1001-s2p-hartwell-walk-800x600-200x150.jpg 200w" sizes="auto, (max-width: 800px) 100vw, 800px" /><br /><em>Image caption: Hartwell Place residents, team members and neighbors will come together for a Neighborhood Memory Walk on Tuesday, Oct. 6, at 1:30 p.m., to raise awareness of community members living with dementia.</em></p>
<p>The Memory Walk raises awareness of memory loss and strengthens connections between people living with dementia and the neighborhoods they call home.</p>
<p>“We created the Memory Walk to raise awareness in a way that our residents could also participate,” said Jennifer Vernoski, Hartwell Place executive director. “One of our goals is to help people living with dementia continue participating in community life with dignity and purpose. By walking together in the neighborhood, our residents and their families see friendly and familiar faces and feel their support.”</p>
<p>Hartwell Place and CMSS are helping lead the neighborhood Dementia Friendly initiative, which brings together businesses, libraries, health care providers, nonprofits and residents to make everyday places more welcoming and accessible for people living with dementia and their care partners. The effort also includes Dementia Friends education and the monthly Memory Café at the Edgewater Library.</p>
<p>The Memory Walk is open to the public and builds on Hartwell Place’s work to make Chicago’s Uptown, Andersonville, Rogers Park and Edgewater “Dementia-Friendly Neighborhoods,” with welcoming and accessible spaces for people living with dementia and their care partners.</p>
<p><strong>EVENT DETAILS</strong></p>
<p><strong>What:</strong> Neighborhood Memory Walk</p>
<p><strong>When:</strong> Tuesday, Oct. 6, 2026, at 1:30 p.m.</p>
<p><strong>Where:</strong> Hartwell Place, 5520 N. Paulina St., Chicago</p>
<p><strong>Who:</strong> Hartwell Place residents, team members and neighbors</p>
<p><strong>Walk Course:</strong> Around the block surrounding Hartwell Place.</p>
<p><strong>Additional Activities:</strong> A reception will be held in the Hartwell Place courtyard following the walk</p>
<p><strong>Registration:</strong> RSVP at <a href="https://hartwellplace.org/event/2026-hartwell-place-memory-walk/">https://hartwellplace.org/event/2026-hartwell-place-memory-walk/</a></p>
<p>or call <a href="tel:(773)%20275-2400">773-275-2400</a></p>
<p><strong>Donation Information:</strong> <a href="https://wl.donorperfect.net/weblink/weblink.aspx?name=E114768&amp;id=4">https://wl.donorperfect.net/weblink/weblink.aspx?name=E114768&#038;id=4</a></p>
<p><strong>ABOUT HARTWELL PLACE</strong></p>
<p>Hartwell Place, part of Chicago Methodist Senior Services, is a boutique memory care community dedicated exclusively to serving older adults living with Alzheimer’s disease and other forms of dementia through personalized care, innovative programming and strong neighborhood partnerships.</p>
<p>As a nationally recognized leader in dementia care and advocacy, Hartwell Place regularly shares updates on memory care innovation, dementia-friendly community initiatives, caregiver education, nonprofit leadership, neighborhood partnerships and life inside its boutique community. <a href="https://hartwellplace.org/">https://hartwellplace.org/</a></p>

<p><strong>NEWS SOURCE:</strong> Hartwell Place</p>

<p><br/>This press release was issued on behalf of the news source (Hartwell Place), who is solely responsible for its accuracy, by <a href="https://www.send2press.com/" rel="nofollow">Send2Press Newswire</a>. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.</p>

<p>To view the original story, visit: <a href="https://www.send2press.com/wire/hartwell-place-invites-neighbors-to-fourth-annual-memory-walk/" rel="nofollow">https://www.send2press.com/wire/hartwell-place-invites-neighbors-to-fourth-annual-memory-walk/</a></p>
<p><em>Copr. &#xa9; 2026 Send2Press&#xae; Newswire, Calif., USA.</em> -- REF: S2P STORY ID: S2P138599 NOREL-3B</p>
<p>&nbsp;</p>
]]></content:encoded>
	
	<enclosure length="55000" type="image/jpeg" url="https://www.send2press.com/wire/images/26-1001-s2p-hartwell-walk-800x600.jpg" />

	</item>
	
	<item>
		<title>Friday Harbor wins 2026 AI Pioneer Award from PROGRESS in Lending</title>
		<link>https://www.send2press.com/wire/friday-harbor-wins-2026-ai-pioneer-award-from-progress-in-lending/</link>
		<pubDate>Thu, 01 Oct 2026 16:30:34 +0000</pubDate>
		<dc:creator>Friday Harbor</dc:creator>

		<category><![CDATA[Awards and Honors]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Seattle Business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Washington State Business]]></category>
		<category><![CDATA[AI Pioneer Award]]></category>
		<category><![CDATA[DepthPR]]></category>
<category>
<![CDATA[ SEATTLE, Wash. ]]>
</category>
<category>
<![CDATA[ Friday Harbor ]]>
</category>

<guid isPermaLink="false">s2p138593</guid>

		<description><![CDATA[SEATTLE, Wash., Oct. 1, 2026 (SEND2PRESS NEWSWIRE) -- Friday Harbor, an AI pre-underwriting platform that helps loan officers assemble complete and compliant loan files in real time, has been named a winner of PROGRESS in Lending's 2026 AI Pioneer Award. Friday Harbor pioneered AI pre-underwriting as a new category of mortgage technology and has since brought the approach into production at meaningful scale.]]></description>
	
		<content:encoded><![CDATA[<p><em>Award recognizes Friday Harbor for pioneering AI pre-underwriting and bringing the category to production scale</em></p>
<p>SEATTLE, Wash., Oct. 1, 2026 (SEND2PRESS NEWSWIRE) &#8212; <a href="https://fridayharbor.ai/">Friday Harbor</a>, an AI pre-underwriting platform that helps loan officers assemble complete and compliant loan files in real time, has been named a winner of PROGRESS in Lending’s 2026 AI Pioneer Award. Friday Harbor pioneered AI pre-underwriting as a new category of mortgage technology and has since brought the approach into production at meaningful scale.</p>
<p><img loading="lazy" decoding="async" src="https://www.send2press.com/wire/images/25-0415-s2p-fridayharbor-800x600.jpg" alt="Friday Harbor logo" width="800" height="600" class="alignnone size-full wp-image-125505" srcset="https://www.send2press.com/wire/images/25-0415-s2p-fridayharbor-800x600.jpg 800w, https://www.send2press.com/wire/images/25-0415-s2p-fridayharbor-800x600-400x300.jpg 400w, https://www.send2press.com/wire/images/25-0415-s2p-fridayharbor-800x600-200x150.jpg 200w" sizes="auto, (max-width: 800px) 100vw, 800px" /><br /><em>Image caption: Friday Harbor logo.</em></p>
<p>Friday Harbor was recognized for developing AI that evaluates loan files as they are being assembled, analyzing borrower documents and loan data against program guidelines, lender overlays and investor requirements to identify documentation gaps and guideline conflicts, anticipate potential underwriting conditions and provide actionable guidance before the file reaches underwriting. Over the last year, the company has pushed AI pre-underwriting into increasingly complex areas of mortgage lending, including condominium, manufactured housing, USDA, non-QM, jumbo and, most recently, <a href="https://fridayharbor.ai/news-press/friday-harbor-adds-dscr-loans/">DSCR loans</a>.</p>
<p>More than 40 lenders now use Friday Harbor, including three of the nation’s 15 largest independent mortgage banks. Lenders using the platform have seen pull-through improve by 5% to 10%, fulfillment productivity increase by 2–3X and clear-to-close timelines improve by one to five days.</p>
<p>“When loan issues aren’t identified until underwriting, they create rework across the entire fulfillment process,” said Theo Ellis, co-founder and CEO of Friday Harbor. “We built AI pre-underwriting to surface those issues earlier, when they’re easier to resolve. At scale, that translates into cleaner files, more capacity and faster clear-to-close timelines.”</p>
<p>Friday Harbor has continued to expand what AI pre-underwriting can evaluate, including lender- and investor-specific overlays, full appraisal files and complex income and asset scenarios. The platform integrates with leading loan origination, mortgage point-of-sale and automated underwriting platforms, including Encompass® by ICE Mortgage Technology, MeridianLink® Mortgage, Calyx Path®, Fannie Mae’s Income Calculator and the Freddie Mac Income Calculator API. Lenders using other systems can connect through open APIs.</p>
<p>PROGRESS in Lending introduced the AI Pioneer Award in 2025 as the first award dedicated specifically to AI in lending. This is Friday Harbor&#8217;s second recognition from the publication this year, following a 2026 Connections Award shared with NewFed Mortgage Corp. for using AI pre-underwriting to increase fulfillment capacity and support production growth.</p>
<p>For the complete list of 2026 AI Pioneer Award winners, visit <a href="https://mymortgagemindset.com/the-2026-ai-pioneer-award-winners-are/">PROGRESS in Lending</a>.</p>
<p><strong>About Friday Harbor</strong></p>
<p>Friday Harbor is an AI pre-underwriting platform that helps lenders identify and resolve potential issues earlier in the origination process. By analyzing borrower documents, appraisals and income calculations against investor guidelines and lender overlays, the platform helps teams deliver cleaner files, achieve fewer underwriting touches and improve individual productivity. For more information, visit <a href="https://fridayharbor.ai/">https://fridayharbor.ai/</a>.</p>
<p>Tags: #mortgagetech #AI #fintech</p>
<p>LOGO link for media: <a href="https://fridayharbor.ai/wp-content/uploads/2026/05/Friday-Harbor.png">https://fridayharbor.ai/wp-content/uploads/2026/05/Friday-Harbor.png</a></p>

<p><strong>NEWS SOURCE:</strong> Friday Harbor</p>

<p><br/>This press release was issued on behalf of the news source (Friday Harbor), who is solely responsible for its accuracy, by <a href="https://www.send2press.com/" rel="nofollow">Send2Press Newswire</a>. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.</p>

<p>To view the original story, visit: <a href="https://www.send2press.com/wire/friday-harbor-wins-2026-ai-pioneer-award-from-progress-in-lending/" rel="nofollow">https://www.send2press.com/wire/friday-harbor-wins-2026-ai-pioneer-award-from-progress-in-lending/</a></p>
<p><em>Copr. &#xa9; 2026 Send2Press&#xae; Newswire, Calif., USA.</em> -- REF: S2P STORY ID: S2P138593 NOREL-3B</p>
<p>&nbsp;</p>
]]></content:encoded>
	
	<enclosure length="55000" type="image/jpeg" url="https://www.send2press.com/wire/images/25-0415-s2p-fridayharbor-800x600.jpg" />

	</item>
	
	<item>
		<title>PIC Celebrates 25 Years of Walking With Clients</title>
		<link>https://www.send2press.com/wire/pic-celebrates-25-years-of-walking-with-clients/</link>
		<pubDate>Thu, 01 Oct 2026 11:30:32 +0000</pubDate>
		<dc:creator>PIC Inc.</dc:creator>

		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[AP]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Pennsylvania Business]]></category>
		<category><![CDATA[Pittsburgh Business]]></category>
<category>
<![CDATA[ PITTSBURGH, Pa. ]]>
</category>
<category>
<![CDATA[ PIC Inc. ]]>
</category>

<guid isPermaLink="false">s2p138585</guid>

		<description><![CDATA[PITTSBURGH, Pa., Oct. 1, 2026 (SEND2PRESS NEWSWIRE) -- PIC, a Pittsburgh-based digital marketing agency and HubSpot Platinum Partner, is celebrating its 25th anniversary. Founded in 2001 by Jeff Schroeffel as Pittsburgh Internet Consulting, PIC began as an SEO and paid search provider and has grown into a full-service marketing partner while maintaining the principle that has guided the agency from the beginning: client relationships should be built for the long haul.]]></description>
	
		<content:encoded><![CDATA[<p><em>Pittsburgh-based marketing agency marks a quarter-century of growth, adaptation, and long-term client partnerships</em></p>
<p>PITTSBURGH, Pa., Oct. 1, 2026 (SEND2PRESS NEWSWIRE) &#8212; PIC, a Pittsburgh-based digital marketing agency and HubSpot Platinum Partner, is celebrating its 25th anniversary. Founded in 2001 by Jeff Schroeffel as Pittsburgh Internet Consulting, PIC began as an SEO and paid search provider and has grown into a full-service marketing partner while maintaining the principle that has guided the agency from the beginning: client relationships should be built for the long haul.</p>
<p><img loading="lazy" decoding="async" src="https://www.send2press.com/wire/images/26-1001-s2p-pic-25yrs-800x600.jpg" alt="PIC Celebrates 25 Years of Walking With Clients" width="800" height="600" class="alignnone size-full wp-image-138570" srcset="https://www.send2press.com/wire/images/26-1001-s2p-pic-25yrs-800x600.jpg 800w, https://www.send2press.com/wire/images/26-1001-s2p-pic-25yrs-800x600-400x300.jpg 400w, https://www.send2press.com/wire/images/26-1001-s2p-pic-25yrs-800x600-200x150.jpg 200w" sizes="auto, (max-width: 800px) 100vw, 800px" /><br /><em>Image caption: PIC Celebrates 25 Years of Walking With Clients.</em></p>
<p>&#8220;We have a 25-year track record of helping our clients grow by doing what our name promises: walking with them every step of the way,&#8221; said Jeff Schroeffel, President &amp; Founder. &#8220;Marketing has changed dramatically since 2001, but the most important part of our work has not. We work alongside our clients, evolve with their needs, and take ownership of the results. This anniversary belongs as much to our clients and team as it does to PIC.&#8221;</p>
<p><strong>A RECORD BUILT ON PARTNERSHIP</strong></p>
<p>Long-term relationships have helped shape PIC&#8217;s Walk With You Marketing® approach. Rather than delivering isolated tactics, the agency works as an extension of client teams to align goals, people, priorities, and execution around specific growth objectives. That commitment reflects one of PIC&#8217;s defining values: <strong>We succeed when our clients thrive.</strong></p>
<p>The anniversary also gives tangible meaning to PIC&#8217;s <strong>Found. Chosen. Trusted.</strong> For PIC, trust is not simply a marketing claim. It is earned through open and honest communication, accountable work, continuous improvement, and relationships built over time.</p>
<p><strong>EVOLVING WITH MARKETING AND WITH CLIENTS</strong></p>
<p>PIC&#8217;s evolution directly reflects the changing needs of its clients and those clients trusting PIC to deliver additional marketing services. The agency expanded into website design and development in 2010 and became a HubSpot partner and inbound marketing agency in 2015. In 2020, PIC introduced its Walk With You Marketing® and proprietary Hero Mission Strategy® frameworks—both trademarked in 2024—to help businesses move beyond traditional buyer personas and connect deeply with their customers&#8217; real-world goals. Pittsburgh Internet Consulting rebranded as PIC in 2023, and in 2025, earned HubSpot&#8217;s Custom Integration accreditation.</p>
<p>Today, PIC&#8217;s capabilities span data-driven marketing strategy, SEO, paid media, email, content, website development, growth-driven design, and HubSpot consulting.</p>
<p><strong>STILL WALKING WITH YOU</strong></p>
<p>Today, PIC is led by partners Jeff Schroeffel, Robb Luther, Brad Gerlach and Blaine Clapper, supported by a skilled and experienced team of more than 20 strategists, account managers, designers, developers and digital marketing specialists serving clients across the U.S.</p>
<p>“We’ve had clients since people were searching on Altavista. The tools may change, but the job doesn&#8217;t. Figure out what the client is trying to win and help them win it,” said Robb Luther, Vice President of Business Development at PIC. “It&#8217;s worked for the last 25 years. It&#8217;ll work for the next 25.&#8221;</p>
<p>As artificial intelligence, automation, and changing buyer behavior reshape marketing, PIC will continue to evolve alongside its clients by investing in the people, technology, and strategic capabilities that drive sustainable growth while preserving the collaborative partnerships at the heart of its Walk With You approach.</p>
<p><strong>ABOUT PIC</strong></p>
<p>Founded in Pittsburgh in 2001, PIC is a full-service marketing agency and HubSpot Platinum Partner that helps growth-oriented organizations develop and execute more effective marketing strategies. Through its Walk With You Marketing® and Hero Mission Strategy® approaches, PIC works as an extension of its clients&#8217; teams—aligning people, priorities, and execution around measurable growth. Learn more at <a href="https://www.walkwithpic.com/">https://www.walkwithpic.com/</a>.</p>
<p><strong>MEDIA CONTACT</strong><br />
Blaine Clapper<br />
PIC | Walk With You Marketing®<br />
412-942-0222<br />
300 Weyman Road, Suite 215, Pittsburgh, PA 15236</p>
<p>IMAGE link for media: <a href="https://www.Send2Press.com/300dpi/26-1001-s2p-pic25-300dpi.webp">https://www.Send2Press.com/300dpi/26-1001-s2p-pic25-300dpi.webp</a></p>
<p>Image caption: PIC Celebrates 25 Years of Walking With Clients.</p>

<p><strong>NEWS SOURCE:</strong> PIC Inc.</p>

<p><br/>This press release was issued on behalf of the news source (PIC Inc.), who is solely responsible for its accuracy, by <a href="https://www.send2press.com/" rel="nofollow">Send2Press Newswire</a>. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.</p>

<p>To view the original story, visit: <a href="https://www.send2press.com/wire/pic-celebrates-25-years-of-walking-with-clients/" rel="nofollow">https://www.send2press.com/wire/pic-celebrates-25-years-of-walking-with-clients/</a></p>
<p><em>Copr. &#xa9; 2026 Send2Press&#xae; Newswire, Calif., USA.</em> -- REF: S2P STORY ID: S2P138585 NOREL-3B</p>
<p>&nbsp;</p>
]]></content:encoded>
	
	<enclosure length="55000" type="image/jpeg" url="https://www.send2press.com/wire/images/26-1001-s2p-pic-25yrs-800x600.jpg" />

	</item>
	
	<item>
		<title>The Old Vine Registry, the world&#8217;s largest and most authoritative public database of old vineyards, launches the OVR Seal</title>
		<link>https://www.send2press.com/wire/the-old-vine-registry-the-worlds-largest-and-most-authoritative-public-database-of-old-vineyards-launches-the-ovr-seal/</link>
		<pubDate>Thu, 01 Oct 2026 11:00:43 +0000</pubDate>
		<dc:creator>The Old Vine Registry</dc:creator>

		<category><![CDATA[Wines and Vineyards]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[AP]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[California Business]]></category>
		<category><![CDATA[Food and Beverage]]></category>
		<category><![CDATA[Product Launches]]></category>
		<category><![CDATA[San Francisco Business]]></category>
<category>
<![CDATA[ SAN FRANCISCO, Calif. ]]>
</category>
<category>
<![CDATA[ The Old Vine Registry ]]>
</category>

<guid isPermaLink="false">s2p138578</guid>

		<description><![CDATA[SAN FRANCISCO, Calif., Oct. 1, 2026 (SEND2PRESS NEWSWIRE) -- The Old Vine Registry (OVR), the world's largest and most authoritative public database of old vineyards, today launched the OVR Seal. The program lets registered producers and the trade put a vineyard's documented old-vine status in front of consumers directly, via wine labels, digital marketing materials, and more. (UPDATED)]]></description>
	
		<content:encoded><![CDATA[<p><em>New global program lets wine producers and the trade connect a wine directly to the documented old vineyard behind it</em></p>
<p>SAN FRANCISCO, Calif., Oct. 1, 2026 (SEND2PRESS NEWSWIRE) &#8212; The Old Vine Registry (OVR), the world&#8217;s largest and most authoritative public database of old vineyards, today launched the OVR Seal. The program lets registered producers and the trade put a vineyard&#8217;s documented old-vine status in front of consumers directly, via wine labels, digital marketing materials, and more.</p>
<p><img loading="lazy" decoding="async" src="https://www.send2press.com/wire/images/26-1001-s2p-oldvine-800x600.jpg" alt="The OVR Seal in use. (Old Vine Registry)" width="800" height="600" class="alignnone size-full wp-image-138569" srcset="https://www.send2press.com/wire/images/26-1001-s2p-oldvine-800x600.jpg 800w, https://www.send2press.com/wire/images/26-1001-s2p-oldvine-800x600-400x300.jpg 400w, https://www.send2press.com/wire/images/26-1001-s2p-oldvine-800x600-200x150.jpg 200w" sizes="auto, (max-width: 800px) 100vw, 800px" /><br /><em>Image caption: The OVR Seal in use.</em></p>
<p>A wine qualifies for the OVR Seal when at least 85% of its grapes come from vineyards registered in the Old Vine Registry, at one of five age tiers, 35+, 50+, 75+, 100+, or 150+ years.</p>
<p>&#8220;The Old Vine Registry exists to build demand for old-vine wines so that vineyards stay in the ground instead of getting pulled out and replanted. The OVR Seal helps consumers connect a wine to the specific vineyard behind it and learn more about that set of vines,&#8221; said Alder Yarrow, Architect and Manager of the Old Vine Registry.</p>
<p>Ten producers across seven countries will be among the first to use the seal. Several are already showing it on their websites and tech sheets ahead of today&#8217;s launch, with use on bottle labels coming soon as new vintages are released.</p>
<p>“We’re honored to be among the first wineries to adopt the Old Vine Seal and believe it will help consumers better understand the value for our old vine wines,” said Andy Robinson, Winemaker for Seghesio Family Vineyards. “As stewards of 131-year-old vines, we know how vital it is to preserve these historic vineyards and share the stories behind them. We look forward to putting the seal on our labels, tasting room menus and website to help tell that story.”</p>
<p>“At Plaimont, preserving old vines, biodiversity and the vine heritage of Gascony and the Pyrenean foothills has been a long-standing commitment,” said Olivier Bourdet-Pees, Directeur Général of Plaimont. “The Old Vine Registry Seal now gives us a new way to bring this heritage closer to consumers and to tell the story of the vines behind our wines.”</p>
<p>Other early adopters of the seal include Bedrock Wine Company in Sonoma, Garage Wine Company in Chile, AYA Estate in Bulgaria, Sown Estate in Napa, Methymnaeos Organic Wines in Greece, Ciclo Andino and Versado in Argentina, and Woolridge Creek Winery in Oregon.</p>
<p>&#8220;The Old Vine Registry has always been about identifying old vineyards, helping the trade value them, and protecting them,&#8221; Yarrow said. &#8220;That work already matters to the industry and wine connoisseurs, but it means even more when a winery can point to a registration and the average consumer can actually see it. The OVR Seal is how the Registry&#8217;s mission reaches the shelf.&#8221;</p>
<p>The OVR Seal doesn&#8217;t certify wine quality, sustainability, or farming practices. It confirms that a vineyard of a specific age has been recorded in the Registry and that a wine&#8217;s grapes meet the sourcing and age threshold shown on the seal. Consumers get a documented vineyard they can look up for themselves.</p>
<p>The Seal is available now for any permitted use, including wine packaging. Registration requires a qualifying vineyard in the Registry and a one-time fee of $300, designed to make the seal accessible even to the world&#8217;s smallest producers. Registration is available at: oldvineregistry.org/seal</p>
<p><strong>ABOUT THE OLD VINE REGISTRY</strong></p>
<p>The Old Vine Registry (<a href="https://www.oldvineregistry.org/">oldvineregistry.org</a>) is the world&#8217;s largest and most authoritative public database of vineyards aged more than 35 years, with more than 12,500 vineyards registered across 43 countries. Initiated by Jancis Robinson in 2010, the Registry launched publicly in 2024 as a crowd-sourced resource, supported by a founding donation from Jackson Family Wines and managed by Alder Yarrow of Vinography. The Registry is owned and operated by the Old Vine Registry Foundation, a not-for-profit organization dedicated to establishing a credible global category for old-vine wines and communicating their cultural and viticultural value.</p>
<p>Learn more: <a href="https://www.oldvineregistry.org/">https://www.oldvineregistry.org/</a></p>
<p><strong>MULTIMEDIA:</strong></p>
<p>Image link for media: <a href="https://www.Send2Press.com/300dpi/26-1001-s2p-overseal-300dpi.webp">https://www.Send2Press.com/300dpi/26-1001-s2p-overseal-300dpi.webp</a></p>
<p>Image caption: The OVR Seal in use.</p>
<p>* * *<br />
Updated 8:45 a.m. PDT to correct an inadvertent typo in the multimedia information.</p>

<p><strong>NEWS SOURCE:</strong> The Old Vine Registry</p>

<p><br/>This press release was issued on behalf of the news source (The Old Vine Registry), who is solely responsible for its accuracy, by <a href="https://www.send2press.com/" rel="nofollow">Send2Press Newswire</a>. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.</p>

<p>To view the original story, visit: <a href="https://www.send2press.com/wire/the-old-vine-registry-the-worlds-largest-and-most-authoritative-public-database-of-old-vineyards-launches-the-ovr-seal/" rel="nofollow">https://www.send2press.com/wire/the-old-vine-registry-the-worlds-largest-and-most-authoritative-public-database-of-old-vineyards-launches-the-ovr-seal/</a></p>
<p><em>Copr. &#xa9; 2026 Send2Press&#xae; Newswire, Calif., USA.</em> -- REF: S2P STORY ID: S2P138578 NOREL-3B</p>
<p>&nbsp;</p>
]]></content:encoded>
	
	<enclosure length="55000" type="image/jpeg" url="https://www.send2press.com/wire/images/26-1001-s2p-oldvine-800x600.jpg" />

	</item>
	
</channel>
</rss>
