AGE WAVE IMPACT WINS NATIONAL AWARD
EMERYVILLE, CA -- (SEND2PRESS NEWSWIRE via PRNetwire) -- March 12, 2002 -- Age Wave Impact (AWI) has received a Gold Circle Award for Excellence and Innovation in Associations for 2001. The Award was given for a membership recruitment campaign Age Wave Impact created for The Retired Officers Association (TROA) based in Alexandria, Virginia. The campaign increased member acquisition by 214%.
Age Wave Impact is the leading authority on marketing to the boomer and senior market segments. As the first integrated marketing firm to focus on these burgeoning segments, AWI has worked with healthcare, financial services, pharmaceutical, retail and membership firms nationwide.
AWI is agency of record for The Retired Officers Association, which represents more than 390,000 members of the uniformed services, both active duty and retired. TROA is the leader in lobbying for military personnel matters and proposed legislation affecting the uniformed services.
ABOUT THE GOLD CIRCLE AWARDS
The Gold Circle Awards are sponsored annually by the American Society of Association Executives (ASAE) and recognizes achievement in association management. ASAE is the leading advocate for the nonprofit sector. Entries are judged based on achievement of objectives; marketing and promotion; effectiveness of promotional content, writing, format and graphics design; and innovation. ASAE has more than 25,000 individual members and represents 10,0000 associations serving 287 million people and companies worldwide.
Age Wave Impact
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