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Press Release Writing
Services from Send2Press
Thank you for your interest in Neotrope's press release writing services. From this page you may learn about what we do, how our news writing service plans work, and why you should choose Send2Press® for your next PR campaign.
Overview of Press Release Services
Send2Press® delivers affordable, proven press release writing services for both individuals and small to medium businesses. Our full range of services include targeted news distribution, news release writing, press release optimization for news search, and agency of record service.
As a professional media relations company since 1983, we have the expertise and experience to help you compose the right message, and to "get the word out" to the media. Our news is read by media professionals worldwide, and our clients have been featured in every conceivable print and broadcast venue over the past 25 years.
Our press release writing service was even featured in the Nov. 2003 issue of Entrepreneur magazine as a recommended resource! (It's worth noting that this was before 90% of the companies offering press release writing services found in Google in 2009 were even in business.) Send2Press is also a recommended resource for clients of NARIP (National Association of Record Industry Professionals), and R.J. Communications (aka BooksJustBooks and Publishing Basics), among others.
Send2Press is a true newswire service (not a "reseller" of other company's services), we send news Direct-to-Editors™ and not just online postings and RSS feeds like some companies claiming to be something they're not. Our news appears in Google News, aggregation systems like Voxant/TheNewsRoom, clipping services like CyberAlert®, online portals in the Neotrope® News Network, and goes to The Associated Press (AP).
Plus, we're the only company in the world which has offered press release optimization solutions for search engines since 1997. We're the "real deal" in affordable expert PR services!
We're proud to be a U.S.-based company located in Redondo Beach/Torrance, California, USA. None of our services or staff are "off-shored."
Our customers say it best:
"Send2Press has given us everything we would get from the 'top brand' PR services, but at a fraction of the cost. It has been great for Dialpad to save on costs while knowing that we weren't sacrificing quality. The results that we have gotten from Send2Press have been very good as we were able to grow our business and attract the attention of investors, including Yahoo!, who recently acquired our company."
—Brian Hutchins; Dialpad Communications, Inc.
Want to know more? Read Testimonials or View Success Stories
Press Release Writing since 1983
Trust our professional writing staff to do it right
Since many small businesses don't have the budget to hire a professional public relations (PR) firm — or have the expertise to compose their own news release in-house — Send2Press offers press release writing services that are affordable and effectively target the message you wish to convey to the media. We can also edit/review an existing release you've written to polish and/or edit for length.
Send2Press is the only online press release service whose staff is entirely comprised of PR professionals, working journalists, and published authors. Our highly skilled and accredited team members are active members of professional trade groups including the Public Relations Society of America (PRSA), the Public Relations Association of Western North Carolina, and the National Writers' Union (NWU), among others.
View example releases we've written (opens new window)
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ARTICLE: Why use a press release for self-promotion?
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Writing plans at a glance: two choices
We have two options for press release writing:
- Full press release writing — $239*
Composition of your news from scratch with phone interview and multiple drafts. This costs $239 (*does not include distribution to media). You work with an accredited, U.S.-based, PR pro; not some copy-writer or cookie-cutter "writer" using a word processor template and doing nothing more than filling in the blanks. Trust our experienced staff to do it right.
• SEE BELOW, THIS PAGE FOR DETAILED INFORMATION.
- Revision/re-write of your press release — $89 (one draft)
This option gives you a one or two-draft revision and polish of your provided pre-written news announcement. No interview or research is included. However, it's highly affordable with a one-draft revision costing only $89 and a two-draft revision is $169. (Note: revision service is only available when ordered on same invoice as a news distribution package; cannot be used with the Silver level "Online Only" plan.)
• SEE BELOW, THIS PAGE FOR DETAILED INFORMATION.
How long does press release writing take?
We ask for three (3) full working days to complete a full press release writing plan. We ask for at least one (1) full working day to perform a revision/rewrite service plan, and this can take longer if we're busy. If trying to meet a specific deadline, please inquire in advance — all writing services will always take at least one working day. Press release writing/editing service pricing does not include distribution of the press release to the media or online.
Full Press Release Writing Service: In Detail
HERE'S HOW IT WORKS:
- After "Checkout" in our Secure Order Center, you fill out a simple information form with various questions related to what you want to announce as news, your dateline for release, and industry targets (i.e., "food" and "books" for a cookbook). We assign one of our writers based on content, then we call you for a brief (no more then 10 minutes) interview. We also provide an overview of the process with tips on what to look for and how the writing process works.
- From this, a first "sketch" draft is composed and sent by email. Changes, corrections and additions can be made (all changes must be provided in writing), then a second draft is provided to refine the message. A polish draft can be done, if needed. Any additional corrections are made and then the final is provided. Release can be up to 800 words (400-600 typical), or will match the length of the news distribution plan ordered at same time (standard length of "Blue" distribution plans is 400 words).
- Allow 2-3 working days (typical) for project completion, depending on your own availability for approvals.
- Once the final is done, you may specify date/time for release to go out. We provide you with both a MS Word final version of your release for your own use. (Other formats can be provided on request like .rtf, .pdf, and plain text.)
- You own the final press release and may publish, post, or disseminate it in any way you wish; you own all rights to the final work.
Press Release Revision/Re-Write Service: In Detail
HERE'S HOW IT WORKS:
If you've written your own press release but feel it might need one more polish — and/or if it's far longer than needed (or longer than the length limit of the news plan you've chosen) — one of our professional staff writers can rewrite/revise your release to make it more readable and more effective. Allow at least one full working day for completion. Includes up to one hour of editing, and only one draft provided.
Important Note: for the revision service you must provide a proper press release to start from; we cannot "convert" an article, promo flier, or webpage, into a press release with this service. If you don't have an actual press release to start from, you must use the "full writing service," and not the revision service.
- When you order a news distribution plan, also choose this add-on option: #WR-EDIT ($89) or #WR-ED2 ($169).
- Then after "Checkout," submit your news release on the information/project form where you also specify who you're targeting the distribution to.
- We then assign a staff writer to review and revise your release. A second editor on our staff will double-check it, then e-mail you "our version" of your news release with a checklist of things to look for like spelling of CEO name, site URLs, etc. If you order a "Blue" level distribution plan, the revision will be trimmed to the 400 word base length limit unless you have ordered the additional words add-on option at same time.
- You may then edit further, and send us your "final," or you can approve as-is. You may choose the distribution date/time once the draft is approved.
REMINDER about Editing Service: The "editing/rewrite" service can only be ordered at same time as distribution plan. The "editing/rewrite" service is NOT available for the Silver "Online Only" plan. Service does not include research, interviews, or multiple drafts (except with the "two drafts" service option). If you need more in-depth assistance creating or revising your release, please choose the full writing service and NOT the revision service.
Who We Are
Since 1983, Neotrope® has delivered proven, effective, and consistent PR (public relations) services, business marketing services and technology solutions. Since 1995, Neotrope has also been a leader in developing innovative technology solutions for the Internet, including e-commerce, banner ad management systems, DRM solutions for digital content, and "patent worthy" SEO solutions like DotComMojo™, SEO+PR™ and ContextEngine®. In 1997, Send2Press (originally Mindset Netwire) was "spun off" of our corporate PR business to utilize emerging Internet-based resources and provide more affordable streamlined solutions for start-up venture clients during the "dotcom boom." From Dec. 1996 to early 1999, the service was only available to our corporate clients, but it expanded in 1999 to become available to anybody who could visit our website and order online.
Far from being simply a "dotcom," Neotrope is a real-world company, and is a member of the Better Business Bureau (since 1997), including the BBBOnline Reliability program, a member of GS1 US (formerly Uniform Code Council), listed with Bowkers for ISBNs, and listed with the RIAA for ISRCs. The company has held a valid California State Reseller Tax ID since Jan. 1, 1983. Neotrope is involved in publishing, music/recording, video, clothing, and online content development, among various diverse enterprises. This breadth of activities gives us a unique perspective on your business marketing needs, particularly if you have a new start-up company or mature small-to-medium business.
Company founders
Our company was co-founded by best-selling author, professor, and lecturer / consultant Dr. J.L. Simmons, PhD, and graphic designer and multimedia artist / photographer / musician, Christopher Laird Simmons. Dr. Simmons wrote his first press release for a self-published book It's Happening in 1970, which led to mention in TIME magazine and the book being picked up by Knopf. Over the next 30 years, Dr. Simmons appeared on hundreds of television and radio programs, in newspapers and magazines, largely due to his own marketing and PR abilities. Christopher composed his first release in 1981 for his own self-published work, which led to a quarter-page in Playboy magazine's June 1982 "Potpourri" section; this later led to PR work for California entertainment and start-up companies, as an extension of his design and photography freelance work, and the launch of Neotrope in 1983 (the company launched as Mindset, and later became Neotrope). As a journalist, Christopher sold his first article to a national magazine in 1984, and has since written for a wide variety of local and national magazines.
As a recognized technologist, Internet marketing guru, and public relations professional, Christopher Simmons is frequently interviewed by such diverse organizations as Entrepreneur magazine, The Chicago Post Tribune, Monster.com, PC World, Publishing Basics radio, and Trendwatch. He has been on the launch team of numerous successful companies including MacMall®, FindWhat.com, and (of course) Neotrope. He served as a judge on the PRSA "Excellence in Technology Journalism" awards for three years, and has been invited to speak at numerous trade shows including Seybold.
With over 25 years of experience as a brand identity, PR and marketing company, Neotrope has a clear advantage over the "newbie" companies offering online newswire services. And none of these younger firms have the expertise and track record of our team. Send2Press is a "true" newswire, managing our own media contact databases, our own online news network, and with accredited PR staff that work a little harder to "get the word out" about your news.
PR experts on staff
While some upstart online newswires claim to have "journalists on staff," the Send2Press team includes both print and broadcast journalists who have been on the masthead of national print magazines and worked "on air," as well as accredited public relations professionals who hold memberships in organizations such as the Public Relations Society of America (PRSA), the Periodical Writers Association of Canada (PWAC), the National Writers' Union (NWU), and the Public Relations Association of Western North Carolina, among others. This means we have real journalists and Public Relations (PR) professionals "in house," which is a far cry from simple copy-editors or creative writers who might have written a press release once upon a time, or bloggers calling themselves "journalists."
Real PR experience counts when choosing a service provider for press release writing and distribution— Send2Press delivers this expertise every day!
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Proud to be a U.S. Company; located in Torrance, California (Los Angeles County), USA.
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