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AGE WAVE PREMIERS LIFECHOICE MODEL AT NMHCC IN BALTIMORE

 
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Company will rollout new LifeChoice Model at the 14th Annual National Managed Health Care Congress

EMERYVILLE, CA and BALTIMORE, MD -- (SEND2PRESS NEWSWIRE via PRNetwire) -- April 11, 2002 -- Age Wave Impact, the pioneer of mature marketing, will rollout the new LifeChoice Model with attendees of the 14th Annual National Managed Health Care Congress, April 15 - 18th, in Baltimore, MD. Age Wave invented the concept of LifeStage marketing that is now widely embraced by the marketing community. The proprietary LifeChoice Model takes this concept a step further in understanding the mature consumer.

Age Wave founder, Ken Dychtwald, will kick off the Congress with a Keynote address, "The Changing Marketplace of Aging: A Blessing in Disguise for Healthcare Providers" on Monday, April 15th. Age Wave will be distributing copies of his original best seller, Age Wave, in their booth, #540.

ABOUT THE COMPANY
Age Wave Impact is the nation's leading integrated marketing firm focused on the mature markets. With more than 15 years of experience in research, strategy and marketing programs, Age Wave serves a variety of healthcare, financial services, travel, packaged goods, home improvement and automotive clients nationwide, providing results-driven strategy and execution.

More information on Age Wave Impact
http://www.agewaveimpact.com

More information on the
14th Annual National Managed Health Care Congress
http://www.nmhcc.org/nmhcc/page.cfm

MEDIA CONTACT
Lori K. Bitter
PH: 510-923-2240
lbitter@agewaveimpact.com

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