ORANGE COUNTY, CA -- (MINDSET NETWIRE) -- JULY 14, 2000 -- PANGEA Toy Network, Inc., announces a new domain URL for its ultimate toy collector and game revue hub for kids! The URL has changed, but the ToyTainment continues as PANGEA Toy Network (PTN) officially launches www.ToyNetwork.net!
The ultimate toy consumer and collector hot spot online, PTN features kid and gamer contests, consumer product reviews, and news and information that pique collector interest and thus provide brand and consumer product exposures to sponsoring interactive producers, manufacturers, licensors and retailers.
PTN's current roster of over one hundred and fifty (150) sponsors includes heavyweights in the interactive, entertainment, licensing and toy industries. Sponsors include LucasArts, Hasbro/Hasbro Interactive, Mattel/Mattel Media, The Learning Company, Disney Interactive, Universal Studios, LEGO Systems/LEGO Media, Basic Fun, Sideshow Toys, FOX, Cadaco, DreamWorks, Humongous Entertainment, Playmates Toys, Simon & Schuster, Time Warner Books, Little Brown, Hyperion and lots more!
"PTN capitalizes upon the intersections of the interactive, toy, publishing, music and licensing markets by providing our sponsors opportunities to promote their products through contests, content, commerce and cross-promotions. Products are exposed to a qualified target market of approximately five hundred thousand (5000,000) toy and game consumers per month, " says John Schulte, principal in PANGEA Toy Network, Inc.
PANGEA Toy Network, Inc. began in 1994 as the vision of its three principals, John Schulte, John C. Besmehn and Cheryl Ann Wong. The trio aligned fifteen (15) years ago to form PANGEA Corporation (www.pangeacorp.com), while co-developing the original creative positioning and product lines for the Teenage Mutant Ninja Turtles, with Playmates Toys Inc. Currently, PANGEA Corporation provides strategic and creative consulting services to a host of entertainment studios, licensors, toy manufacturer
, business-to-business and business-to-consumer dotcoms.
"When we first conceived PANGEA Toy Network in 1994, we envisioned it as the end all, be all site for everyone interested in toys. Whether your interest was professional or consumer, PTN would provide a porthole to all you needed to know real-time," says John C. Besmehn, a principal in PTN. "PTN was realized with the endorsement, support and sponsorship of forty (40) of our PANGEA Corporation clients."
PTN charter sponsors in 1994 included Mattel, Inc., Hasbro Toy Group, Playmates Toys, Tiger Electronics, Knowledge Adventure, LucasArts, New Line Cinema and Viacom.
Originally, a partnership between PANGEA Toy Network, Inc., and Apple Computers, PTN launched in 1994 on Apple's proprietary online service eWorld, then went on to be acquired by America Online as a channel for content in 1995 (keyword: toybuzz). In 1997, PTN went live with its flagship site on the World Wide Web. In January 1997, PTN was extended to the radio airwaves, as PANGEA Toy Network, Inc., debuted "ToyTalk," the only radio call-in program all about toys. PTN continues to be fed by its
site on AOL and links from a host of entertainment, licensor and manufacturer web sites.
Additionally, PANGEA Toy Network branding appears on toy and software packaging ranging from Universal Studios' The Mummy to Dreamworks' Toonsylvania.
PANGEA Toy Network, Inc., has also developed CD ROM titles and published entertainment software based on licensed properties including the Blair Witch Project, The Legend of Sleepy Hollow and Speed Racer. PTN has also conceived, launched and maintained web sites for companies such as Bandai America (bandai.com), DSI Toys (blockmen.com), and Speed Racer Enterprises (speedracer.com).
PTN is closely associated with a sister subscription-based business-to-business site, ToyNetwork.com -- The Business-to-Business Online Hub for the Toy Trade - which is owned by Internos Corp. (internoscorp.com), a leader in developing vertical marketplaces and communities.
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