OLD LYME, CT - Sept. 4, 2003 (Send2Press Newswire) -- Reposition Inc. (www.repositioninc.com), a Connecticut marketing firm, today announced the launch of Yourfocusgroup.com, an online application that allows companies to quickly and economically perform their own customer feedback evaluations on their marketing efforts as well as their competitors. At Yourfocusgroup.com, a free trial is available.

"During the building of any website or any collateral development, a company needs to know if they are heading in the right direction and to gauge how customers are going to react to their new initiative," said Kimberly Fanelli, of Reposition. "Yourfocusgroup.com allows companies to quickly and affordably find out where they stand."

As economic pressures have become more intense, companies need to take internal control of their marketing efforts, but can't spend a fortune on complicated research. This is part of a growing trend where some previously outsourced marketing and research efforts are being accomplished in house.

Fanelli said Yourfocusgroup.com is much more powerful than a simple survey. The respondents can actually interact with a website, for example, rather than just respond to static questions. Respondents are timed to see how long a given task took them to complete. Because the respondents are using the site themselves, you get to see how customers will really use your website or your competitors' websites.

Companies will pay a single annual fee and be able to develop as many evaluations as they like. In many cases they will be able to launch an evaluation and view their results the same day.

Yourfocusgroup.com enables companies to go online and initiate their studies by using simple online templates that help generate the right questions and responses. A company can tailor the size of their focus group to be small or large with virtually the same set-up.

The target users for Yourfocusgroup.com are marketing and research departments that want to perform website user tests, obtain feedback on pricing strategies, direct mail offers, logos and advertisements.

Reposition developed Yourfocusgroup.com after it performed a usability study for a Fortune 50 Company. During the course of the study, Reposition Inc., realized that their findings would be equally useful for other companies which could not afford the cost or the waiting period involved with traditional evaluations.

More information: http://www.yourfocusgroup.com

Company Website: www.repositioninc.com
Source of News: Reposition Inc.

Connecticut Business News / Advertising and Marketing Newswire
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