FEATURED ARTICLES:
Effective Self-Promotion Begins with the Press Release
Why your business should be using press releases for marketing its products and services. An effective marketing plan for any type of new business venture, or an existing corporate entity, comprises a myriad of tools and strategies.
How to Write a Press Release - Guidelines for formats, and placing appropriate content
How to write a press release: One of the most important things to know when developing a press release to send to the media is proper formatting.
Press Release SEO Tips and Guidelines for Best Placement in Search Results
While some would have you believe it's terribly complicated to optimize a press release for better SEO; it's not, in fact, very hard at all.
Using PR to Market Your Book – How to Write a Book Press Release
Promote Your Book Using a Press Release: One of the most cost-effective ways to "get the word out" about your new book is to use a press release.
ORIGINAL URLS FOR THIS BLOG INDEX:
The following are the original locations for this PR Guru blog index. Since this website has been online for 25 years, content has moved from time to time. Links to Archive.org (Wayback machine) open in new browser tab/window.
Christopher Laird Simmons has been a working PR practitioner since 1981 when his first earned media was a 1/6th page in the June 1982 edition of Playboy. He has been a working journalist since 1984 when he sold his first article to a national magazine. He is a member of ASCAP and PRSA, and served for 3 years on the judging panel for the PRSA's annual Excellence in Tech Journalism awards. He has written widely for various national tech and entertainment publications, and been interviewed by the same. He is the founder and CEO of Neotrope®, a marketing, PR, and publishing company founded Jan. 1983. Neotrope (neotrope.com) is a member of GS1, and was an INC 5000 company in 2009. He is also the founder of Send2Press® Newswire (send2press.com).
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