|
Web Design News
Business News Articles from eNewsChannels™
Internet Media Review names Discover.com, Designed by Avatar New York, Best Consumer Magazine Website
Article Editor: Carly Zander
NEW YORK, NY - October 13, 2004 /Send2Press Newswire/ -- Going for Gold! New York based Avatar New York, an independent Interactive and Web Design agency, announces that Internet Media Review (IMR) has awarded top honors to their website design for Discover.com. Decisively out-scoring a number of larger magazine publishing companies, Disney Publishing's Discover.com has been awarded the IMR Usability Excellence Award 2004 for Best Consumer Magazine Website. Discover.com scores a 97 out of a possible 100 in the first annual website usability showdown, besting one other well-known consumer magazine website by more than double.
According to the IMR, their research team closely examined ten leading consumer magazine companion websites from ten top magazine publishing companies. Focus was placed on the overall homepage usability and several typical user tasks. A series of expert usability reviews and actual user test labs were conducted to determine what IMR believes to be the top ten "Best Practices" for homepage web design for the consumer magazine market. Some key metrics reviewed by IMR were: brand integrity, persistent navigation, task depth, labeling and language, content density and load time. Discover.com scored a perfect 10 in each of these best practices. An in-depth, 30-page research report is available at www.internetmediareview.com.
"We are pleased with this wonderful achievement," says Charles McCoy, President of Avatar New York. "Our design team has worked on numerous website redesigns and we have learned the art of creating the perfect design mix. Consumer sites must be aesthetically pleasing while integrating with the best practices of usability to achieve winning results. Having a great CMS is tantamount to achieving such results in consumer websites. Our programmers took the final designs and incorporated them into our CMS producing a site that is visually exciting and completely self-managed by the client. The amazing staff at Discover now have the ability to publish new content immediately to their site easily maintaining the Magazine's online integrity which has translated to an increase in online subscriptions."
About Internet Media Review
Internet Media Review: The Journal of Online Marketing & Publishing, is a website offering a real-time window into the best practices for Internet marketing and publishing. IMR's mission is to help print and electronic publishers understand and profit from the best practices used by the Internet's most successful online publishers. IMR research is supported by Digital Media Advisors, LLC, a consulting services company with over 20 years of publishing experience.
About Avatar New York
"Transforming Art into Technology" - Avatar New York, a privately held Internet Consultancy company, specializing in Website Design and Interactive Digital Marketing initiatives. With expertise in design, E-commerce, customized content management applications and site promotion, Avatar seamlessly partners with advertising agencies, marketing and corporate in-house departments delivering successfully strategic sites and online marketing initiatives. Some noteworthy clients include New Balance, Yamaha, Sirius, Ellen Tracy, Tag Heuer and Screenvision.
For more information, visit www.avatarnewyork.com.
Organization Website:
www.AvatarNewYork.com
Source of News:
Avatar New York
Note: for contact information at the organization mentioned in the above article, visit the "organization website" (if applicable), or view either version of the original news release using the links below. Send2Press cannot provide contact info.
• Previous Articles about Avatar New York
Internet Business News is powered by
DotCom Newswire™
Viewed by the media 6240 times (2 today, 2 this week,
37 this month, 858 this year)
FOR INFORMATION ABOUT THE ORGANIZATION(S) MENTIONED IN THE ABOVE NEWS ARTICLE, PLEASE CONTACT THE COMPANY DIRECTLY AND NOT THIS WEBSITE.
DISCLAIMER: the above article is believed accurate but not guaranteed, and is based on business news supplied by the organization mentioned and/or quoted in the story. The organization providing the news to Send2Press is solely responsible for its accuracy. Financial/Stock news may contain forward looking statements and public companies should be thoroughly researched before considering material investment. Neotrope/Send2Press makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news item are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope/Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. All trademarks acknowledged.
USE OF THE ABOVE NEWS ARTICLE
News is Copr. © 2004 Neotrope/Send2Press. Reproduction of this news article in any form requires written authorization. You may freely link to this article, or republish the "news release" text version linked to above under "Journalist Tools" without restriction except websites must retain /Send2Press Newswire/ as the source. Sites which offer/sell PR services or newswire services may not reprint our content without express written permission.
|
