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The Young Survival Coalition Chooses Avatar New York for Website Redesign and Content Management
NEW YORK, NY Aug. 2, 2004 /Send2Press Newswire/ -- Lean On Me! Avatar New York, a
fast-emerging Internet Consulting & Interactive company announces that the international
non-profit, Young Survival Coalition (YSC), based in New York City, has chosen Avatar
New York for their Web Expansion and Design, Content Management and E-commerce
Solutions. Building community, decreasing isolation and raising awareness of the issues
young women affected by breast cancer face, the YSC plans to expand its already existing
award-winning website with vital research and resources specific to young women and
breast cancer as well as building an extensive e-commerce solution.
Avatar's Creative will design a community-driven and comprehensive site that will
exemplify the YSC's leadership as the voice for young women affected by breast cancer.
Avatar will migrate the current Website to its robust Content Management Solution as
part of this initiative. Using its CMS, Avatar will be able to deliver a solution that
includes E-commerce, automated newsletters, forums, tracking reports and more. The
sophisticated CMS will allow the YSC to manage all areas of the site, giving them the
ultimate ability to update and publish new content, add merchandise and also create new
sub-sites supporting their world-wide affiliate networks supporting the needs of its
more than 10,000 constituents.
"We are delighted to be working with Avatar New York on our web expansion," states
Michele Przypyszny, YSC's Executive Director. "YSC's website is the face of the
organization and many times the first place a newly diagnosed young woman with breast
cancer turns to find a community and to decrease her sense of isolation. Avatar's
reputation, their Content Management Solution and strategic approach impressed us. This
expansion will allow us to have a greater impact and more effectively place our
resources into the hands of those who need them most young women affected by breast
The Young Survival Coalition is the only international network of breast cancer
survivors and supporters dedicated to the critical concerns and issues unique to young
women and breast cancer. Through action, advocacy and awareness, the YSC seeks to
increase the quantity and quality of life for all young women living with the disease
and to educate and influence the medical, research, breast cancer and legislative
communities to address breast cancer in women 40 and under. The YSC also serves as a
point of contact for young women living with breast cancer.
About Avatar New York
"Transforming Art into Technology" - Avatar New York, a privately held Internet
Consultancy company, specializes in Website Design and Interactive Digital Marketing
initiatives. With expertise in design, E-commerce, content management solutions and
site promotion, Avatar seamlessly partners with advertising agencies, marketing and
corporate in-house departments delivering successfully strategic sites and online
marketing initiatives. Noteworthy clients include New Balance, Yamaha, Discover
Magazine, and Screenvision.
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