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Article Editor: Carly Zander

Online News Service Send2Press and Vickie Jenkins Performance Power Launch Partnership to Provide Affordable Effective Press Coverage and Media Coaching Services Within Reach of Small Businesses

LOS ANGELES, Calif. - June 21, 2004 /Send2Press Newswire/ -- A new strategic alliance between Send2Press Newswire ( and Vickie Jenkins Media Coaching was announced today. This service will provide small to medium business (SMB) owners with a single-source solution for affordable PR service packages including news release writing, targeted news distribution, media coaching and media training. This alliance is designed to give companies who want to take the reins of their own media promotion access to a variety of "ready to go" PR kits called eMediaEXTRA(tm).

An example eMediaEXTRA(tm) plan includes: Professional press release writing with up to three drafts, highly targeted national news distribution direct to editors and extensive online news placement, plus two hours of Jenkins Media Coaching by phone, for $995.

Information: /services/

Jenkins' Performance Power program is guaranteed to improve communication skills - whether speaking to one person or one million, from an office, a podium, or a television studio. With exclusive one-on-one and group training, experienced experts in the broadcast industry provide the perfect environment in which to learn and implement invaluable skills that will lead to success.

"This service is ideal for book authors, business owners, sales teams, musicians, CEOs, and others who may not feel comfortable speaking to the press by phone or on camera," Christopher Simmons, Send2Press president and founder, said. Mr. Simmons is a 25-year PR veteran, award-winning designer, a member of the Public Relations Society of America, an ASCAP member, as well as a contributing editor to numerous national magazines.

"The Media Coaching and Training Program teaches how to bridge back to your message when the interview wanders, deal with hostile questions, while you keep the audience interested, entertained and tuned in," says Jenkins. "Holding your own in an interview is one thing, but learning how to use that valuable airtime to make an impact for yourself and your company is the true secret to success."

"Small businesses and individuals can now gain the same kind of news placement and media coaching previously reserved for large corporations willing to spend vast sums on PR agencies with a coaching staff, or corporate retreats," added Simmons. "There is simply nothing else out there like this program for companies who want to do their own PR in-house."

About Vickie Jenkins
Jenkins is an award-winning broadcast journalist with 20 years on-air experience in major broadcast markets. As the President of Performance Power Media Coaching, she designs a variety of training programs, with clients in the fields of technology, energy, health care, financial services, law, government, publishing, and entertainment. Her clients have appeared on the TODAY show, CNN, Oprah, Good Morning America, National Public Radio, as well as in the Wall Street Journal, USA Today, The New York Times, and Inc. Magazine.

About Send2Press
Send2Press(tm), a unit of Neotrope(R), was founded in 1997 by a team of accredited PR pros, and is one of the leading online-based news release creation and distribution companies helping small to medium businesses reach and inform their target media. Send2Press clients have been featured on CNN, Good Morning America, as well as countless radio and TV shows, and print periodicals. Send2Press is unique because its staff are all working journalists, published authors, and public relations professionals. Because it is part of a 21-year old media company, it is one of the only news distribution companies that maintain its own active media database, with over 25,000 U.S. editorial contacts. Send2Press has an extensive opt-in media audience, and syndicates news via multiple online channels. The company is also a founding member of the FightNewsSpam(tm) initiative.

Neotrope (, of Torrance, Calif., is a privately-held brand identity, interactive design, and entertainment company, founded in 1983. In addition to business promotion services provided to technology and entertainment companies worldwide, Neotrope offers news writing and distribution services for small businesses through Send2Press(TM), and operates over 100 content-rich websites. The company's ContextEngine(R) contextual marketing solutions have placed clients in top rankings of Internet search engines since 1995. Neotrope is the company formerly known as Mindset.

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DISCLAIMER: the above article is believed accurate but not guaranteed, and is based on business news supplied by the organization mentioned and/or quoted in the story. The organization providing the news to Send2Press is solely responsible for its accuracy. Financial/Stock news may contain forward looking statements and public companies should be thoroughly researched before considering material investment. Neotrope/Send2Press makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news item are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope/Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. All trademarks acknowledged.

News is Copr. © 2004 Neotrope/Send2Press. Reproduction of this news article in any form requires written authorization. You may freely link to this article, or republish the "news release" text version linked to above under "Journalist Tools" without restriction except websites must retain /Send2Press Newswire/ as the source. Sites which offer/sell PR services or newswire services may not reprint our content without express written permission.

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