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Home and Garden News


Article Editor: Christopher Simmons

Simple Color Changes Can Dramatically Impact a Home's Exterior - The Color People Offers Advice to Boost A Home's Personality with Paint

DENVER, Co. - June 29, 2004 /Send2Press Newswire/ -- As Americans spend billions of dollars annually renovating their homes, one of the least expensive improvements is often overlooked in the process. But a new paint scheme on a home's exterior can do more for the money than almost any other upgrade, says James Martin, president of the architectural color consulting firm, The Color People.

Martin adds that the changes do not have to be great. "Subtle ones can make as much difference as dramatic ones when you understand the basics of color," he says.

The basic "go back to school" lessons about primary, secondary and tertiary colors:

  • Primary colors are red, blue and yellow.
  • Secondary colors result from the mixing of two of those colors.
  • Combinations of secondary colors create tertiary colors, and those are the ones Martin says make a home stand out.

To add rich color and personality to a home exterior, Martin offers these tips:

  • Use tertiary colors for body color, trim, doors and shutters. For example, gray, which is essentially a secondary color (black mixed with white), will take on a richer tone when a touch of blue or red is added to the base.
  • Avoid secondary colors for these same elements because they will look basically the same in any light condition. Complex colors change appearance throughout the day and the seasons, giving a home more visual interest.
  • Trim the house in creams and off-whites as opposed to simple white. Stark white provides too much contrast and detracts from the overly enriched look.
  • Add spice to the overall home by painting the door and trim a "punch" color with a high-gloss paint. The sheen adds a depth to the color which really brings it to life.

Martin always recommends testing desired colors on a large area and viewing them over the course of a few days before painting the whole house.

For a look at how color can transform a home, visit the photo gallery at

(c) color people logo About The Color People
The Color People, founded in 1979, is a specialized architectural consulting firm that provides color design services to architects, developers, builders, and homeowners. Its president, James Martin, is also a board member of the national Color Marketing Group.

• Previous Articles about The Color People

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