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Music Industry News
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NOTICE: THIS IS ARCHIVAL CONTENT AND LIKELY OUT OF DATE.

Article Editor: Christopher Laird Simmons


Focus Marketing Founder to Teach 'The Whys and Hows to Focus Your Career' For Artists and Labels Through Information Analysis and Information-Driven Marketing

NEW YORK, NY - July 19, 2004 /Send2Press Newswire/ -- Focus Marketing Founder & President, Jean Marc Rejaud, will participate to the up and coming Mid Atlantic Conference in Charlotte NC from October 8th to 10th 2004. This premier music conference, which reaches its third edition, is the ONLY industry event of its kind in the Mid-Atlantic states whose goal is to focus the national and international music industry and related press on the Mid-Atlantic music market while providing a platform for the areas musicians and artists to gain exposure, be heard and be educated in the business of music.

During this conference, Jean Marc Rejaud will facilitate an exclusive workshop on the "whys and hows to focus your career" through information analysis and information-driven marketing. Jean Marc Rejaud will share the unique concepts behind Focus Marketing, a new breed of marketing-business support agency for the music business, including the development of powerful-actionable business plans for independent artists and labels.

With its expertise in the application of information analysis and Fortune 100 marketing best practices to the music business, Focus Marketing provides unique top targets analysis based on the 80/20 rule, information-driven marketing- business plan development/implementation support and fans database marketing services in order to help artists, artists management and labels executives focus their "limited" resources on their most attractive opportunities and with the most appropriate marketing approach, for the optimum business impact...for an overall artist career growth plan or for a new release.

"We know that the concepts and business discipline that we are leveraging are new for the music business even though they proved to be extremely powerful for other businesses where they have been applied," says Jean Marc Rejaud, Founder & President Focus Marketing. "We felt that it was our duty to 'spread the word' as much as possible for the benefit the artists' community that we truly respect and we greatly appreciate that the organizers of the Mid Atlantic conference gave us the opportunity to go one step further with our very successful workshop."

Through the work shop, participants will be exposed to unique marketing concepts inspired from Fortune 100 best practices and will be able to leverage in real time the methodology behind Focus Marketing. Through a combination of presentations, case studies and online interactions, participants will see how they can apply those new concepts to their own career. Three lucky participants will also have the chance to have a real time consulting support from Jean Marc and the audience during those sessions.

About Focus Marketing
Focus Marketing, based out of New York City, NY is a company bridging data analysis, marketing strategy development and implementation for the music industry. Before founding Focus Marketing, Jean Marc Rejaud gained 15+ years business experience in Europe and the U.S. as a marketing executive in Fortune 100 companies like American Express and L'Oreal. More information: http://www.focusmarketing.us

About Mid Atlantic Music Conference
The number one destination for music industry education and networking in the Mid- Atlantic states makes a triumphant return to Charlotte, North Carolina for its third installment! Wholeteam Enterprises, LLC, C/O - Midatlantic Music Conference, 5588 Chamblee Dunwoody Rd #110, Dunwoody, GA 30338. More information: http://www.midatlanticmusic.com/

» Click Here for Latest News from Focus Marketing US LLC



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