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Article Editor: Christopher Laird Simmons


Croda Executive Emphasizes Innovation in the Cosmetic and Pharmaceutical Industries

EDISON, N.J. - August 10, 2004 /Send2Press Newswire/ -- Innovation was the major theme at Croda Inc.'s inauguration of its new North American Headquarters and Innovation Center late last month. Croda Inc. (www.crodausa.com) is the North American subsidiary of Croda International PLC, a world-class supplier of specialty chemicals to the cosmetic, toiletries, household, pharmaceutical and manufacturing industries.

"Invention alone is not sufficient for innovation," said Kevin F. Gallagher, president of Croda Inc., at the company's new facility in Edison, NJ. "In our terms, that means that it is not enough that R&D invents an exciting new ingredient. We must also help introduce that ingredient to our customers and to the marketplace in a meaningful way. Innovation requires a commitment from everyone involved at each step of the process."

"We've structured our facility and teams to help our customers realize new and exciting offerings for a demanding personal care product market," Gallagher went on. "Croda's marketing, sales and R&D departments are trained to work closely to identify and capitalize on emerging trends; and we often receive specific confidential requests from our customers."

"With state-of-the-art equipment and a world-class staff, Croda is in a unique position to develop technologies, ingredients, new formulations ­ even new scientific testing methodologies -- that can deliver breakthrough consumer benefits."

"The bottom-line is that we're able to offer the marketers and manufacturers of hair and skin products technical solutions that will have a higher degree of success in the marketplace, and get them into the pipeline sooner."

Croda's new Innovation Center houses a fully functional hair salon, individual skin biology and claims support testing labs, as well as separate syntheses, application testing and claims support laboratories.

Croda Inc. was the recipient of the 2004 Frost and Sullivan Award for Technology in recognition for its leadership in applying an innovative process to the manufacture of fatty esters.

Croda International posted 2003 sales of L285.3 million ($516 million). Personal care accounted for 58 percent of those revenues, followed by industrial specialties at 20 percent, home care and plastics additives at 14 percent and other at 8 percent.

Croda Inc. can be reached at 732-417-0800 or on the web at www.crodausa.com



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