Election and Political News
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Article Editor: Christopher Laird Simmons
Virtual Candidates Are the New Face of Campaign Websites
WASHINGTON, D.C. - August 27, 2004 /Send2Press Newswire/ -- Two technology companies have
partnered to offer a first of its kind technology to political candidates. Campaign technology
company ElectionMall Technologies, Inc. and Oddcast, a company that develops and distributes
conversational character software products, have allied to bring virtual technology to campaign
The partnership will combine ElectionMall Technologies' award winning web tools and Oddcast's
VHost technologies. The new product CampaignPal will enable candidates to cost-
effectively place their talking likeness or other characters directly on their websites. The
animated hosts will greet website visitors and provide real-time campaign updates.
Through their partnership with Oddcast, ElectionMall Technologies will be offering a
CampaignPal website that will link directly from a candidate's website. Along with the
virtual candidate, the site will enable the candidate to include links for visitors to
contribute, view breaking news and more. ElectionMall Technologies' products and services are
currently being used by both major parties in hundreds of campaigns throughout the United States.
The Oddcast VHost technology allows candidates to choose from a variety of pre-existing
animated characters or have one created in their own likeness for an extra fee. Everything from
clothing and hair color can be customized and messages can be easily updated by telephone.
Oddcast's VHost technology is already being used on the corporate websites of many top
international companies by helping to drive higher marketing ROI and click through rates.
"Through our strategic partnership we have introduced the best of business technology to
campaigns and elections," said Ravi Singh, CEO of ElectionMall Technologies. "We have realized
that candidates are too busy to take advantage of these technologies, so we stepped in. Now
candidates, down to the most local level, can use the same technology utilized by some of the
nation's top companies."
"Our conversational character products have outstanding success in increasing sales, click-
through and conversion rates for our commercial clients," explained Oddcast CEO Adi Sideman. "I
am certain VHost products will help candidates increase online contributions, awareness and web
Founded by Ravi Singh in 1999 and funded by Microsoft executive George Spix,, ElectionMall
Technologies, Inc. offers technologies to help candidates win elections . Singh, an expert in
online campaigns, was recently named one of the "five new powerbrokers whose sites and bytes may
well influence how you cast your ballot come November" by USA Weekend magazine.
ElectionMall.com won a Pollie Award for technology from the American Association of Political
Consultants. ElectionMall Technologies is also a member of the European Association of Political
Consultants (EAPC) and the International Association of Political Consultants (IAPC). The non-
partisan company has offices in Washington, D.C., Chicago and Los Angeles.
Founded in 1999, Oddcast (www.oddcast.com) develops and distributes conversational character
software products. Oddcast's core technology, the VHost Platform, enables companies to
improve business results by bringing web and wireless content to life through conversational
agents. The Oddcast VHost platform is the industry-leading solution for enhancing online
communication with intelligent, conversational characters that can deliver information and
respond dynamically to customer queries.
All of Oddcast's products are Web-based and ASP-hosted
and can be delivered to any device even in low-bandwidth environments - PCs, CD-ROMs and mobile
devices. The company serves over 1800 customers, including Coca-Cola, Gillette, Nextel, Verizon,
L'Oreal, Holiday Inn, Viacom, Burger King and Chevrolet.
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