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Euro Retail selects Email Relationship Management Platform from Dynamics Direct, Inc.

Article Editor: Carly Zander

LOS ANGELES, Calif. - September 17, 2004 /Send2Press Newswire/ -- Dynamics Direct, Inc. (www.dynamicsdirect.com), the leader in Email Relationship Management software and hosted solutions for the enterprise announced today that the Retail division of Euro RSCG, the world's fifth largest agency, has signed a software license agreement and has already began using Dynamics Direct's Email Relationship Management platform, Dynamic Messenger™.

The agreement also allows Euro Retail to leverage Dynamic Messenger's .NET Web Services API and Library to enhance their integrated marketing communications capabilities around the globe.

"The Dynamic Messenger product suite will provide our global customer base with immediate benefit and value while giving Euro Retail a clear competitive advantage," says Aaron Orner, Interactive Director at Euro Retail. "Not only is Dynamic Messenger the most powerful platform available for email marketing, it is one of the most sophisticated enterprise software suites we are using in our front office today. And best of all, it didn't take months to implement like enterprise applications can take. We were able to install the software and go live in literally a few days. As such, we anticipate a very quick ROI."

"We are very excited to have one of the best agencies in the world leveraging our entire product suite," says Jason McNamara, CEO of Dynamics Direct. "A customer like Euro Retail, who is global, innovative and a true leader in their market will give us an opportunity to fully demonstrate the power of Dynamic Messenger and the benefits of Email Relationship Management."

About Dynamics Direct, Inc.
Dynamics Direct is the industry leader in Email Relationship Management (ERM), helping companies realize the benefits of email messaging across the enterprise by providing the most powerful, yet easy to use software and hosted solutions available.

Unlike traditional email marketing tools that are solely focused on campaign marketing, ERM solutions cross organizational boundaries empowering multiple users, departments, and legacy applications to easily execute real-time, dynamic email communications for a variety of business situations, all while providing central administration to enforce global email policy and compliance.

The company's ERM solution, Dynamic Messenger™, provides marketers and businesses with a competitive advantage by reducing costs and eliminating the need for other systems and dependence on IT. Founded in 1998, Dynamics Direct is headquartered in Valencia, California and is privately held.



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News is Copr. © 2004 Neotrope/Send2Press. Reproduction of this news article in any form requires written authorization. You may freely link to this article, or republish the "news release" text version linked to above under "Journalist Tools" without restriction except websites must retain /Send2Press Newswire/ as the source. Sites which offer/sell PR services or newswire services may not reprint our content without express written permission.



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