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Athletic Dynamics' Victory Corporate Fitness Program Trains Employees for Success

Article Editor: Beverly West

ALBANY, NY - October 7, 2004 /Send2Press Newswire/ -- Athletic Dynamics LLC (www.athleticdynamics.com), an industry leader in corporate wellness and fitness programs, today announced the launch of their new employee fitness package, The Victory Corporate Fitness Program, designed to help employees get in shape for optimum professional and personal performance and success.

According to the CDC (Centers for Disease Control), poor diet and physical inactivity lead to 300,000 deaths each year-second only to tobacco use. Today, in many states, over 70 percent of Americans are inactive and do not take part in any physical activity. The cost of inactivity manifests itself in absenteeism, heart disease, and other factors that decrease effectiveness and increase the cost of labor. Many companies are seeing the success of corporate fitness programs in decreasing health care costs and energizing employees for success. Athletic Dynamics' Victory Program combines first-hand experience in the high stress corporate world with the latest in strength and conditioning information to offer a corporate wellness program that truly makes a difference.

"The Victory Program is designed to energize employees for success by focusing on what they want to accomplish as individuals," said Peter Dean, co-founder of Athletic Dynamics and creator of the Victory Program. "We ask employees to choose a personal athletic goal beyond just losing weight or getting fit. The program is designed to focus on an activity that interests the individual -- something that they would actually enjoy doing, but that they would find personally challenging."

"For example," adds Dean, "some people have always wanted to hike up a mountain but never believed that they could make it all the way to the top. The Victory Program will give them the tools that they need to get on the path and stay on the path until they reach the summit of that personal peak."

Athletic Dynamics provides a staff of professionals to give employees all the tools, resources, and expertise they need to help them achieve their personal athletic goal. The Victory Program also provides the latest in technology to help employees manage their fitness; nutrition activities via a web based program by Training Peaks. The software allows employees to track workouts and nutrition information while communicating with a personal strength coach to help each employee achieve their goal.

In addition to helping employees target and achieve their own definitions of success, the goal of The Victory Corporate Fitness Program is to help people establish and maintain a more healthy lifestyle overall. The Victory Program also focuses on motivation and consistency of effort over the long-term. After one year, 50% of the individuals that start a fitness program drop out. The Victory Program is designed to teach employees how to maintain their motivation and gives them the tools, techniques and principals that they will need to be successful at work and in life over the long haul.

Victory Corporate Fitness Programs are administered in the workplace for optimum availability and convenience, and consist of a goal setting exercise, an individually designed strength training program, strength-training sessions with a Certified Strength and Conditioning Specialist, nutrition workshops with a Nutritionist, and motivation workshops with a Sports Psychologist. In addition, there is a pool of specialized experts available to meet the specific needs of every individual's goal.

Pricing is customer-specific and can be tailored to meet most HR budgets. Clients can order a comprehensive full-featured Program or a minimal entry-level version. On the average, the Victory Program can be run for about the same cost as a monthly gym membership for each employee, but delivers much, much more.

"The Victory Program is also designed to help employees start what I call the success energy cycle," said Dean. "The success energy cycle begins when employees learn to feed off of the energy that they get from physical activity and learn to use that energy to generate more success in the workplace, and throughout every arena of their lives."

For more information on The Victory Program, please visit: www.victory.athleticdynamics.com



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