Advertising and Marketing News
PRESS RELEASE ARCHIVES FROM SEND2PRESS® NEWSWIRE
NOTICE: THIS IS ARCHIVAL CONTENT AND LIKELY OUT OF DATE.
e-tractions Given Award For 'Best Concept' at The 2004 MITX Ceremony For True Majority 'Oreo Campaign'
Article Editor: Christopher Laird Simmons
Oreo also wins 'Best Non-Profit Campaign' category at Ninth Annual Awards
BOSTON, MA - November 23, 2004 /Send2Press Newswire/ -- e-tractions was picked as a winner in both the "Best Concept" and "Non-Profit" categories at the 2004 MITX Awards. The annual MITX Awards is the largest Internet marketing awards competition in the country recognizing achievements in the development and implementation of interactive marketing technologies. Winners were announced in 28 categories, including four "Best of" awards at a ceremony attended by nearly 800 industry professionals held on November 10th 2004.
Ben Cohen (of Ben and Jerry's(R)) commissioned e-tractions(R) to develop the Oreo Campaign to drive registrations for True Majority, Cohen's political action organization. Launched in the Fall of 2003 with a small media buy, the Oreo Campaign has seen over 1.3 million visitors and accounted for more than 125,000 new registrations for True Majority. The campaign was featured on MSNBC and continues to see hundreds of daily visitors, months after launch.
The campaign can be viewed at
"The Oreo campaign was a winner on several levels: it dramatically increased membership at True Majority, it demonstrated the power of viral marketing, and has led to numerous other animation projects for progressive non-profit organizations. Oreo shows that web animation marketing is a powerful, cost-effective tool when done well," said Michael Gauthier, President, e-tractions.
The MITX recognition is but the latest in a string of awards captured by the highly visible e-tractions Oreo Campaign. The growing list includes: Horizon Interactive: Silver (Public Service Web Site) and Bronze (Flash Web Site); OMMA: 2004 Gold (Public Service/Not for Profit); National Association of Political Consultants "Pollie" Award.
"This ceremony shows us every year that technology and innovation continue to thrive in New England and our Award winners are a true testament to that fact," said Kiki Mills, Acting Executive Director of MITX. "Their work clearly demonstrates how companies are leveraging technology to help build their businesses."
Entries were judged by over 100 industry professionals representing various disciplines including creative directors, designers, technologists, media representatives, industry analysts, investors and business professionals. For the full list of winners go to www.mitxawards.org
e-tractions, the Bedford, MA-based Internet marketing technology company, was founded in August, 1999 by a team of executives with expertise in the Internet, pharmaceutical, advertising, and information technology industries. The heart of e-tractions technology offering is EnterAct(TM), an Internet marketing platform that engages a client's audience in a memorable, effective online marketing experience. e-tractions proven, innovative demand generation techniques produce quality visitor traffic and converts these into qualified, educated prospects.
e-tractions helps clients build long-term customer relationships and improve brand equity, while increasing revenues and decreasing customer acquisition costs. Clients include Staples, (SPLS), Sepracor (SEPR), Reed Elsievier (ENL), Avnet (AVT).
For additional information, visit www.e-tractions.com.
E-tractions in addition has named Pierre Jean to the position of Vice President of Sales to oversee the growth of EnterAct's client base.
The Massachusetts Innovation and Technology Exchange (MITX), formerly known as MIMC, accelerates business opportunities and professional development for those who seek to create business advantage through the innovative application of technology and services. Serving more than 2,500 members from multiple industries including Internet, nanotechnology, interactive marketing, healthcare, and financial services, MITX is the region's premier association for thought leadership, technology trends, building business relationships and professional training and development.
MITX also offers its members the chance to promote their companies to targeted audiences through sponsorships, speaking opportunities and networking. MITX is headquartered in Boston. For more information please go to www.mitx.org
Organization Website: www.e-tractions.com
Source of News:
THIS IS ARCHIVAL CONTENT
Note: for contact information at the organization mentioned in the above PRESS RELEASE, visit the "organization website" (if applicable), or view either version of the original news release using the links below. Send2Press cannot provide contact info.
Business News is powered by
Viewed by the media [MC Error: Error locking file]
e-tractions, MITX awards, Ben Cohen, True Majority, political action,
ad industry, advertising campaign, non-profits, oreo, Pierre Jean, technology.
USE OF THE ABOVE NEWS ARTICLE
News is Copr. © 2004 Neotrope/Send2Press. Reproduction of this news article in any form requires written authorization. You may freely link to this article, or republish the "news release" text version linked to above under "Journalist Tools" without restriction except websites must retain /Send2Press Newswire/ as the source. Sites which offer/sell PR services or newswire services may not reprint our content without express written permission.
FOR INFORMATION ABOUT THE ORGANIZATION(S) MENTIONED IN THE ABOVE NEWS ARTICLE, PLEASE CONTACT THE COMPANY DIRECTLY AND NOT THIS WEBSITE.
DISCLAIMER: the above article is believed accurate but not guaranteed, and is based on business news supplied by the organization mentioned and/or quoted in the story. The organization providing the news to Send2Press is solely responsible for its accuracy. Financial/Stock news may contain forward looking statements and public companies should be thoroughly researched before considering material investment. Neotrope/Send2Press makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news item are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope/Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. All trademarks acknowledged.