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UP AND COMING DESIGNER ANNOUNCES THE LAUNCH OF INNAGURAL CLOTHING LINE FOR THE SUMMER OF 2003
SAN JOSE, Calif. - April 21, 2003 /PRnetwire/ -- SOMAC, a San Francisco Bay
Area designer and producer of clothing and accessories announced the launch of
its inaugural clothing line for the summer of 2003 and web retail presence at
www.somacltd.com. The line includes printed tees, complementary body jewelry and
accessories for young adults.
Somac is where music and motion intersect with apparel and attitude. "Our
customers share a forthright, independent spirit. They choose to be different
and have the courage not to take themselves too seriously," said Scott Graybeal,
Somac's products are a reflection of the complementary relationship between
musical expression and 'transformational' sports -- activities where people
change their everyday surroundings into opportunities to test themselves
physically and mentally.
According to Graybeal, "We will soon announce agreements with a number of
musicians, amateur athletes and music venues that will serve to reinforce the
alignment between our brand and these important elements of our culture. This
will be a very exciting year!"
The company's web site, www.somacltd.com, is described as much
more than a place to get cool clothes. Portions of the site have
featured musicians and amateur athletic exploits, while other areas facilitate
business-to-business transactions to simplify order fulfillment for retailers.
There is also a SOMAC Preferred Customer program to maintain more personal
relationships with customers.
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