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Edited by Carly Zander, assoc. news editor

UP AND COMING DESIGNER ANNOUNCES THE LAUNCH OF INNAGURAL CLOTHING LINE FOR THE SUMMER OF 2003

SAN JOSE, Calif. - April 21, 2003 /PRnetwire/ -- SOMAC, a San Francisco Bay Area designer and producer of clothing and accessories announced the launch of its inaugural clothing line for the summer of 2003 and web retail presence at www.somacltd.com. The line includes printed tees, complementary body jewelry and accessories for young adults.

Somac is where music and motion intersect with apparel and attitude. "Our customers share a forthright, independent spirit. They choose to be different and have the courage not to take themselves too seriously," said Scott Graybeal, General Manager.

Somac's products are a reflection of the complementary relationship between musical expression and 'transformational' sports -- activities where people change their everyday surroundings into opportunities to test themselves physically and mentally.

According to Graybeal, "We will soon announce agreements with a number of musicians, amateur athletes and music venues that will serve to reinforce the alignment between our brand and these important elements of our culture. This will be a very exciting year!"

The company's web site, www.somacltd.com, is described as much more than a place to get cool clothes. Portions of the site have featured musicians and amateur athletic exploits, while other areas facilitate business-to-business transactions to simplify order fulfillment for retailers. There is also a SOMAC Preferred Customer program to maintain more personal relationships with customers.

URL: www.somacltd.com

Source of news: Somac LLC