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Edited by Adrian Blake, senior news editor


LOS ANGELES COUNTY BREAST CANCER FOUNDATIONS TO BENEFIT FROM SALES OF UNIQUE 'PINK RIBBON' DESIGNER SNEAKERS BY ENTERPRISING CALIFORNIA COMPANY LA FEET

LOS ANGELES, Calif. - June 2, 2003 /Send2Press Newswire/ -- Proceeds from the sales of a new line of hand-painted leather sneakers from Los Angeles fashion shoe company la feet (www.4lafeet.com) will go toward promoting breast cancer awareness, la feet CEO Sharon Hollander announced today.

"Ten percent of the sale of each pair will be donated to help fight breast cancer," says Hollander. "We're very pleased to be able to make this contribution in the battle against this devastating disease that afflicts so many women in America today."

The sneakers are dubbed "pink ribbon" in recognition of the annual U.S. breast cancer awareness campaign and feature a stylized ribbon on the shoe's leather upper. They retail for U.S. $59.99.

La feet is an exclusively female funded and operated company that specializes in the design of women's shoes. The company has been in business for less than a year but is quickly gaining attention for its unique line of hand-painted sneakers.

La feet is the brainchild of CEO Hollander who also owns a successful consulting firm that focuses on physician practice management. "In talking with many healthcare professionals, and from my own experience, I realized there was a need for women to have shoes that are comfortable as well as fashionable," she says.

Based on Hollander's concept, and with the assistance of talented graphic designer Kelley Woodcock, a prototype shoe was developed using a special technique for painting on leather. The company then recruited local artists and art students from California Art College (CAL ARTS) and the Fashion Institute of Design Merchandising (FIDM) to create the existing line of shoe designs.

There is a growing selection of designs to choose from. The sneakers are painted in various playful and stylish designs, including popular U.S. flag designs, dog paw prints for animal lovers and even a design featuring stethoscopes for those with a medical bent. Also available is a product line of matching accessories.

For now, all la feet sneakers can only be purchased via the company's website (www.4lafeet.com). Available in women's sizes 5 to 10, the shoes retail for U.S. $59.99 plus tax and shipping. Orders can be placed through the secure website using all major credit cards and will be shipped anywhere in North America within 7 to 10 days.

La feet is currently marketing this unique line of leisurewear shoes to women's fashion boutiques in and around Los Angeles. More info: http://www.4lafeet.com

 

URL: www.4lafeet.com

Source of news: la feet



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