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Article Editor: Christopher Simmons


Bonfire Media's Innovation On Java Technology Sparks eBay Evolution

Pocket Auctions for eBay, a New J2ME-based Wireless Application Developed by Bonfire Media, Makes eBay Accessible Anywhere, Anytime Through Mobile Phones

SAN JOSE, Calif, - June 28, 2004 /Send2Press Newswire/ -- Bonfire Media (www.bonfiremedia.com), a leading wireless application developer based in Silicon Valley, has launched Pocket Auctions for eBay, an application based on Sun Microsystems popular J2ME platform. Pocket Auctions for eBay enables users to access popular eBay features from their mobile phones, including search, bidding, viewing pictures, and checking My eBay. By making eBay accessible anywhere, Bonfire Media is changing the way both veteran and new eBay users interact with eBay.

Says Alex Poon, co-founder of Bonfire Media, "No longer tied to their PCs, our users can now search on eBay, look at pictures of items for sale, bid on items, and check My eBay at a moment's notice, whether they are waiting in line at the post office, at a baseball game, or walking to work. Pocket Auctions for eBay also alerts the user through their phone when they've been outbid or when an auction has ended, enabling users to respond immediately to real time events."

"By making eBay mobile, we are enabling users to integrate eBay into the flow of their daily lives and use eBay in new, creative ways," says Rich Chen, co- founder of Bonfire Media. "Many of our users are using Pocket Auctions in ways we never anticipated. For example, users have told us they are using Pocket Auctions as a comparison shopping tool that they can take with them to the store to ensure they get the best prices. The reason they can do that is because they can now take eBay with them wherever they go."

Bonfire Media chose to develop Pocket Auctions for eBay in J2ME in part because of its portability and ability to enhance the user's experience. Says Poon, "Through J2ME, we are able to offer our users enhanced performance and an easy- to-use user interface, color graphics, and animation that cannot be implemented in a XHTML/WAP environment."

"Java enabled handsets have enhanced consumer's mobile experience in many different ways, from gaming to convenient shopping with applications such as Pocket Auctions," says Eric Chu, director, Consumer and Mobile Systems Group of Sun Microsystems. "Innovative developers like Bonfire Media are an important part of the Java ecosystem in making these new services possible. Sun and the Java community will continue to evolve the Java platform to ensure that consumers can continue to benefit from the world of Java technology."

(c) bonfire logo Furthermore the broad support for J2ME among US-based carriers including Sprint PCS, AT&T Wireless and Cingular Wireless has enabled Bonfire Media to release Pocket Auctions widely. Pocket Auctions is currently available on Sprint PCS Vision and AT&T mMode and will soon be available on other carriers. As a key developer in the eBay Developer Program, Bonfire Media will to continue to develop new innovative features for accessing eBay on mobile devices.

About Bonfire Media
Bonfire Media was founded in 2002 to bring leading edge productivity and entertainment applications to wireless users around the world. For more information, visit http://www.bonfiremedia.com .

All trademarks acknowledged.



• Previous Articles about Bonfire Media



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