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Article Editor: Christopher Laird Simmons


Muzak Helps Save Rock-n-Roll - Joins Little Steven at Underground Garage Festival

NEW YORK, NY and CHARLOTTE, NC - August 10, 2004 /Send2Press Newswire/ -- Muzak (www.muzak.com) has joined in the effort to save rock-'n'-roll by signing on as an official sponsor of the Little Steven Underground Garage Festival. More than 40 rock-n-roll bands will perform at the festival Saturday, August 14, at Randall's Island in New York City.

Aug. 12, 2004 — a correction has been issued for this announcement.
Please see: Click Here for Muzak Correction.

Little Steven Van Zandt, member of Bruce Springsteen's E-Street Band and the cast of HBO's hit series The Sopranos, is producing the event to support his personal mission to revive interest in the genre of garage band rock. Van Zandt is also serving rock purists and creating an upsurge of new fans through his popular syndicated radio show, Little Steven's Underground Garage, carried by more than 200 stations nationwide.

Jack Black and George Carlin are co-hosts and emcees of the festival which will feature bands such as Bo Diddley, The Romatics, Iggy Pop, The New York Dolls, and The Strokes.

Muzak is sponsoring the festival VIP tent.

"Muzak is about emotion and creating experiences. Nothing is more emotional and experiential than a rock-n-roll festival, so the opportunity to support Little Steven makes perfect sense. We want people to get curious about who Muzak really is and what we do. They'll discover that we're right at home in a large garage full of the best rock bands in the business," said Kenny Kahn, vice president of product and marketing.

Tickets to the festival are available through Ticketmaster.

(c) Muzak logo About Muzak®
Muzak is the world's leading music, messaging and sound systems provider. Some of the biggest brands in business work with Muzak to enhance their brand image. Headquartered near Charlotte, N.C., Muzak serves more than 350,000 client locations through 200 sales and service sites. More than 100 million people listen to Muzak every day.



• Previous Articles about Muzak LLC



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