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Article Editor: Carly Zander
Despite the Hype, Most Candidates Do Not Have Blogs
ElectionMall Technologies' Product, Election Blogger, is Software that Enables Candidates to Quickly Create
and Run Their Own Official Campaign 'Blog'
WASHINGTON, D.C. - September 14, 2004 /Send2Press Newswire/ -- Making their presence known at the Democratic
National Convention in Boston this past July, blogs and bloggers are the latest topics of conversation in
politics. Political junkies have created their own blogging subculture through which they get their news and
express their concerns. Political blogs gained attention early this election year during the Democratic
caucuses and primaries. The majority of the hopefuls for the Democratic presidential nomination had campaign
blogs, most notably former Vermont governor Howard Dean. Currently both President George W. Bush and
Democratic candidate John Kerry have campaign blogs. "Blog" is a slang term for "web log" or a journal
posted on the Internet.
Blogs are currently being incorporated into the web strategies of many high profile candidates. However,
most candidates are slow to use blogs. A study by ElectionMall Technologies found that out of 132 candidates
currently running for U.S. Senate and gubernatorial seats this election year, only 15 of those candidates
have running blogs. Twelve of those candidates are Democrats.
"Blogs are the most effective way for candidates to reach out to voters," commented campaign technology
expert Ravi Singh, CEO of ElectionMall Technologies. "Most campaign websites are not interactive, meaning
they are talking at voters instead of listening to them. Blogs show constituents that the candidate is
interested in their concerns."
ElectionMall Technologies' product, Election Blogger, is software that enables candidates to quickly create
and run their own official campaign blog.
"Our product, Election Blogger, enables candidates down to the most local level the ability to set up and
maintain their own campaign blogs," explained Singh. "They can have blogs that look as professional as those
run by the current presidential candidates. This software membership solution will allow candidates to get
their campaigns up to speed."
About ElectionMall Technologies
Founded by Ravi Singh in 1999 and funded by Microsoft executive George Spix,, ElectionMall Technologies, Inc.
offers technologies to help candidates win elections . Singh, an expert in online campaigns, was recently
named one of the "Five new powerbrokers whose sites and bytes may well influence how you cast your ballot
come November." In 2002, ElectionMall.com won a Pollie Award for technology from the American Association of
Political Consultants. ElectionMall Technologies is also a member of the European Association of Political
Consultants (EAPC) and the International Association of Political Consultants (IAPC). The non-partisan
company has offices in Washington, D.C., Chicago and Los Angeles.
Source of News:
ElectionMall Technologies, Inc.
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