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Recent News Stories from PRnetwire >> News Article

Edited by Christopher Simmons, senior news editor


LOS ANGELES, Calif. - September 30, 2002 / - What do you do when a prospect slams the door in your face during a sales call? Even better, what's your "come-back" when that "hot" lead hangs up the phone during your sales pitch? Few books on selling talk about the horror stories, the downside in sales. With the September release of "The 10 Deadly Sales Sins," readers get a reality-check on the sales industry, its pitfalls and reasons why millions continue to sell every day of the year.

Connie Johnson spent 10 years in life insurance sales hell. She very eloquently tells her story in her latest book, "The 10 Deadly Sales Sins", released this month.. But instead of just writing a book, she and a good friend developed a website, exclusively for the sales industry. The user will find sales resources, a sales bulletin board (vent and post your own sales gripe or get referrals for a new sales job), in addition to a very sobering "sales soul search." Is your heart in the sales industry? Readers can find out by taking the "Sales Acid Test" on her website. The book, itself, is a very easy Adobe Acrobat "pdf" file download.

Johnson pulls no punches in her "tale-of-woe." Embarrassing, at times, and motivational, at others, this is strong stuff. No sane sales rep would confess to many of her blunders. In "The 10 Deadly Sales Sins", Johnson literally "comes-out-of-the-closet" and admits to the ugly truth: sales is no cake-walk, especially 100%-commission sales. The book is filled with sales catastrophes. What about the new diet for sales rookies? Happy Hour at the local bar - everyday for six months. Why? It's free. Even better, Chamber of commerce mixers. Actual sales vs. meeting attendance: what's your sales handicap? Do you even have one?

Unorthodox, by any stretch-of-the-imagination, "The 10 Deadly Sales Sins" adds a new twist to the standard "Sales 101" that Corporate America has been preaching for decades. Must-read chapters that will make you laugh and cry:

Chapter 6It'll be Different at the Next Agency: The One that Got Away

Chapter 7The Mother Teresa Syndrome: Poverty is Good

Chapter 8The Silent Killer: Quota

"The 10 Deadly Sales Sins" is a fast-read and is priced at $9.95. Johnson encourages all readers of her book to offer their 2 cents worth on the "Feedback" page. Readers can tell the world what they think about her book or sales, in general, on the "Sales Networking Board" page.

A copy of the book can be downloaded at


Connie Johnson was an insurance agent from 1987 to 1996. She worked for several well-known insurance companies, including Equitable Financial, New York Life and the Metropolitan Life Insurance Company (Metlife), in addition to over a dozen independent financial firms.


The culmination of over 10 years of frustration and sales determination, Strategybrand acts as a "sounding board" for the sales industry. The company is currently exploring ways of harnessing the Internet for sales lead development opportunities. Persons interested in sales networking or upcoming sales events can visit Company address: Post Office Box 14402, Torrance, CA 90503

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