Press Release Services and Business News from Send2Press, a unit of Neotrope, established 1983
Press Release Writing and Distribution
  Send2Press Archive: 2000-2004 Neotrope®
Public Relations
Press Release Services and Media Relations
Send2Press® - Press Release Writing, Newswire Distribution, Press Release Optimization, Internet Marketing, Podcasting, SEO, Media Monitoring, Media Coaching, News Syndication, Book Marketing, Entertainment News, Web PR, and Media Relations since 1983   media relations
press release writing
Press Release Services and Business News from Send2Press, a unit of Neotrope, established 1983
» Ad Industry News
» Aerospace News
» Arts News
» Automobile News
» Biotech News
» Book News
» Business News
» Computer Industry News
» Construction News
» DotCom News
» eCommerce News
» Education News
» eMarketing News
» Entertainment News
» Employment News
» Energy News
» Family/Parenting News
» Fashion Industry News
» Fitness Industry News
» Food & Cooking News
» Graphics News
» Insurance News
» Interior Design News
» Internet News
» Investor News
» Manufacturing News
» Medical News
» Music News
» NonProfit News
» Peace/Ecology News
» Podcasting News
» Political News
» Real Estate News
» Religion News
» Retail News
» Security Solutions News
» Small Cap & OTC News
» Software Industry News
» Sports News
» Telecom News
» Travel Industry News
» TV & Cable News
» VoIP News
» US Newswires
» Business Profiles
» More News Channels
» Today's Headlines

Distribute your News with Send2Press® Press Release Services


In The News
Business News from Send2Press Newswire
Recent News Stories from PRnetwire >> News Article

Edited by Christopher Simmons, senior news editor


SAN FRANCISCO, Calif. - October 15, 2002 / - Age Wave Impact (, the pioneer of mature marketing, will rollout their new LifeChoice Model with attendees of the DMA 85th Annual Conference and Exhibition in San Francisco, October 20-23. Age Wave invented the concept of LifeStage marketing that is now widely embraced by the marketing community. The proprietary LifeChoice Model takes this concept a step further in understanding the mature consumer.

Chuck Hurst, Age Wave vice president and director of research, developed the LifeChoice model. He will be on hand in Age Wave's booth on Tuesday, October 22nd from 1:30-3:30 p.m. Age Wave will also be distributing copies of founder Ken Dychtwald's best seller, Age Wave, in their booth, #2730.

Marketing To Mature Consumers Is About More Than Age: The LifeChoice Model

Many firms marketing to the Baby Boomer and Senior Markets segment their prospects by age and expect successful results, only to be disappointed by response. Age Wave Impact has learned that age isn't enough to effectively target the increasingly complex 50+ market.

"The LifeChoice Model recognizes that Boomers and mature consumers are characterized by a multiplicity of factors, with varying importance to marketing, depending on the product, industry and target segment," said Chuck Hurst, PhD, Director of Research for Age Wave Impact. "It's based on the idea that the mature consumer is a multidimensional individual made up of six major components. It is the complex interplay of all of these dimensions that ultimately determines the choices consumers make in the marketplace."

Age Wave Impact was founded 15 years ago and focuses on integrated marketing programs that build long-lasting and profitable relationships with mature consumers. The Research Division has performed a number of studies for clients in the pharmaceutical, managed care, automotive, food/beverage, financial services and home improvement industries, in addition to Age Wave's proprietary studies.

"The model organizes our consumer intelligence and creates a vivid portrait of the consumer we are seeking to reach," says Hurst. "This insight allows us to target more discrete segments, pinpoint media, size markets, enrich creative strategies, and speak more relevantly to mature consumers."

Age Wave Impact is the nation's leading integrated marketing firm focused on the mature markets. Age Wave serves a variety of healthcare, financial services, travel, packaged goods, home improvement and automotive clients nationwide, providing results-driven strategy and execution.

# # #


Source of news: Age Wave Impact

Read original news release in raw text format

View More Recent News Stories from PRnetwire

DISCLAIMER: the above news article is believed accurate but not guaranteed, and is based on news supplied by the company or organization mentioned and/or quoted in the story. Neotrope/Send2Press makes no claims of accuracy or suitability for any purpose. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. Reproduction of this news article in any form requires written authorization — use of the raw text version of the news has no restrictions other than you may not post our news on a website which offers either PR or newswire services, or Internet Promotion services..   TERMS OF USE

Add Our News Headlines to Your Website Free
Free headline feed

Journalists & Editors
Choose your news by preferred topic(s).
Privacy protected.

Archived Releases

Most Recent Releases

Subscribe to RSS Feed

Top of Page | Home Page | E-mail This News Story
Press Release Services from Send2Press
Press Release Services from Send2Press | Press Release Writing from Send2Press
Mindset Interactive, Mindset Design, Mindset Communications, Mindset Advertising, Mindset Netwire
 Copr. © 1983-2014 Neotrope® — all rights reserved. Privacy/Legal Statements 
Press Release Services and Business News from Send2Press, a unit of Neotrope, established 1983
Press Release Writing
Business Press Release Services | Compare News Distribution Plans | Agency Program | How to Order
PR Services Add-on Options | Price List | SEO+PR™ Services | Press Release Writing | Publication Lists
Client Testimonials | About Us | Contact Us | Newswire Channels |
News About Send2Press | | RSS/XML Feed

Free News Articles