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Recent News Stories from PRnetwire >> News Article

Edited by Christopher Simmons, senior news editor


NEW YORK, NY - Feb. 19, 2003 /Send2Press Newswire/ -- With the Homeland Security threat condition perched at High, the war with Iraq looming and the unemployment rate pointing to job insecurity, many grown-ups are yearning for the security blankets of their youth. In an effort to offer adults a measure of comfort in these turbulent times, The Original Throwb(R) Co. announces their mid-winter collection of adult polar fleece security blankets with sleeves.

The security blanket, a term introduced in Charles M. Schultz's Peanuts comic strip is what psychologists refer to as a transitional object. Typically a soft toy or blanket, the transitional object is used by the early toddler to relieve the panic and loss felt in the transition from reliance upon mommy and daddy to self-dependence.

In her article "The Significance of Security Blankets" on, Dr. Linda Mayes of the Yale Child Study Center suggests that adults use objects for comfort in the same way. Despite being worn or out of fashion, Dr. Mayes stresses that grown-ups may hold on to a shirt or dress because of its associated memories of a well-liked time.

"But as adults, we can't just take our 'wubbie' or 'binkie' and go hide in a corner. We want that same sense of security, but we need to function and live our lives," said Michael Denofrio, creator of the Throwb. "So I added sleeves to the ordinary throw blanket, enabling the wearer to remain comfortably covered while having the freedom to write a letter, call the relatives or change the channel to CNN."

A veteran New York fashion designer and interior decorator, Denofrio originally created the Throwb to help his friend, Gary Herb, battle the side effects of chemotherapy and radiation treatments. Rosie O'Donnell featured the Throwb ($49.95) on her show, declaring, "It's catching on, the Throwb. Well, it's a great idea."

Our mid-winter Throwb collection features plaid, patriotic, and love-inspired designs, and a portion of each sale benefits a variety of charities, including Broadway Cares/Equity Fights AIDS.

For more details, visit or call 1-800-350-6318.


Source of news: The Original Throwb Co.

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