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UNIVERSITY OF DALLAS COLLEGE OF BUSINESS CENTER FOR PROFESSIONAL DEVELOPMENT
ANNOUNCES UPCOMING SEMINAR ON VALUE-BASED MARKETING OF HIGH TECH PRODUCTS AND
DALLAS, TX - Mar. 10, 2003 /Send2Press Newswire/ -- Business Decision Resources,
in conjunction with the University of Dallas College of Business Center for
Professional Development, today announced its upcoming seminar on "Value-Based
Marketing of High Tech Products and Services" scheduled for April 10-11, 2003.
The seminar, part of a Summer 2003 Marketing Seminar Series, provides those
responsible for the creation and marketing of high tech products with the
perspective and tools necessary to successfully manage the challenges and
opportunities of today's turbulent marketplace.
Participants will gain or improve their ability to use state-of-the-art
marketing tools and techniques to link the needs of the customer with the drive
for superior technology.
"Success in today's rapidly changing and increasingly competitive markets,"
cautions Dale Fodness, Ph.D. and president of Business Decision Resources,
"requires not only the flawless execution of basic marketing activities, but
critical modifications to standard marketing strategy due to the volatility in
these markets. Although many high-tech companies have an excellent reputation
for innovation and product attribute superiority, this product orientation is no
longer sufficient to keep pace with the continually evolving expectations of
customers. While being technologically driven is essential, it is the customers'
perceptions of superior value that ultimately lead to success in the marketing
of high tech products and services."
This two-day seminar will enable attendees to:
- Identify and apply key success factors in the marketing of high-tech
products and services
- Create and keep customers for your high-tech products and services
- Select and develop the most effective strategies for achieving your
high-tech marketing objectives
- Implement and manage high-tech marketing strategies that deliver customer
value and win in the marketplace
Dr. Fodness consults extensively with clients in
communications/telecommunications, computers/electronics, consumer goods,
entertainment, healthcare, travel/tourism/hospitality, and e-business. Current
and recent clients include Microsoft, Cisco Systems, and AMR. He has conducted
seminars and corporate training sessions in Brazil, Venezuela, Malaysia,
Singapore, China, South Korea, Mexico, Finland, Canada, and Hong Kong.
The "Value-Based Marketing of High Tech Products and Services" seminar is part
of the Summer 2003 Marketing Seminar Series created specifically by Dr. Fodness.
Other seminars scheduled in the series include "E-Marketing Strategy:
Identification, Selection, Implementation" and "Developing Customer-Focused
Strategy," all of which are being held at the University of Dallas Plano Campus.
Additional seminars are being scheduled in various other cities worldwide. For
more specialized needs, Dr. Fodness can also customize these and other seminar
topics for organizations requiring in-house training.
Business Decision Resources, PO Box 181853, Arlington, Texas 76096. For
additional information: http://www.businessdecisionresources.com.
Source of news:
Business Decision Resources
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