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Edited by Christopher Simmons, senior news editor


FINANCIAL ACE ROBERT ALLEN AND READERS RADIO FORM BOOK MARKETING DREAM TEAM TO BUILD A FAST LANE TO THE BEST SELLERS LIST

Alliance to use breakthrough book selling model to drive book sales.

LOS ANGELES, Calif. - Mar. 20, 2003 /Send2Press Newswire/ -- JackStreet Media announced today that the company has signed a deal with Robert Allen's One Minute Millionaire LLC, to use Jackstreet Media's innovative book marketing program called The Nanocasting System(tm) to drive sales of his new book, "The One Minute Millionaire." The two companies will share their marketing systems, expertise and tools to accelerate the development of a new book marketing model that has already demonstrated an unprecedented ability to sell books.

Both Allen's One Minute Millionaire LLC and Jackstreet Media have been developing a new model for selling books over the Internet. Allen's group has been focused on developing an affiliate marketing model and in October of last year, Allen's group used that marketing model to drive the The One Minute Millionaire to the number one spot on Amazon.com in just 24 hours. Meanwhile, Jackstreet Media has spent two years developing a powerful enhancement to existing affiliate models based on digital broadcasting technology. When Jackstreet Media launched its Readers Radio Network (www.readersradionetwork.com) last fall, it found a ready audience for its digitally broadcasted author interviews. The company has since perfected an affiliate system to quickly produce and distribute these author interviews to highly targeted audiences. The synergy created by combining these two systems is creating a lot of excitement throughout the publishing industry.

"We've spent the last two years working to build a new bridge between writers and readers. Though our pilot program was generating very exciting results, Allen and Hansen demonstrated what the model could do with the throttle fully opened. By teaming up, we now have the know how, the network, the technology and the team to bypass the traditional roadblocks authors face and connect directly with the readers who want to buy books," said Errol Smith, founder of JackStreet Media.

The fully integrated Nanocasting System includes a digitally broadcasted radio interview, a tracking system, a viral marketing feature, a "buy now" e-commerce feature, a system for hyper-targeting the right audience and a mechanism for generating free publicity. So far, the feedback received from publishing industry experts validates that The Nanocasting System is a genuine breakthrough.

A Desperately Needed Solution:

Both published and self-published authors are increasingly frustrated by the difficulty of getting their books to readers through traditional publishing channels. Most have been forced to look for alternatives routes. Robert Allen is among the few who has been very successful. "At the time we didn't know that The One Minute Millionaire was being used as a test case for part of the Readers Radio System. But we did know about the power of affiliate marketing because we were using it so successfully, that we temporarily crashed Amazon.com's servers twice and drove our book to the top of the best sellers list," said Robert Allen, author of two of the largest selling financial books in history and co-author of The One Minute Millionaire.

"The Readers Radio Virtual Book Tour is a breakthrough approach to delivering an engaging and persuasive message to the right audience, but what makes the Nanocasting System a compelling book selling model is its focus on targeting. By highly targeting our audience we generated over $100,000 in sales in 24 hours," said Allen.

For more information you van visit Readers Radio at http://www.readersradionetwork.com

URL: www.readersradionetwork.com

Source of news: JackStreet Media



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