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Edited by Christopher Simmons, senior news editor
SEND2PRESS AND CYBERALERT FORM ALLIANCE THAT PUTS AFFORDABLE, EFFECTIVE, PRESS
COVERAGE, MEDIA MONITORING, AND MARKETING INTELLIGENCE SERVICES WITHIN REACH OF
LOS ANGELES, Calif. - MAY 21, 2003 /Send2Press Newswire/ -- A new strategic alliance
between Send2Press (www.send2press.com) and CyberAlert Inc. (www.cyberalert.com)
will provide small business owners with a single-source solution for affordable
PR services, including news release writing and targeted distribution, and
cost-effective media monitoring and news clipping services, it was announced
This alliance between two leading media technology companies will give
individuals and small companies access to Send2Press' highly skilled,
professional PR services, as well as CyberAlert Inc.'s news clipping services
from a single source. CyberAlert 4.0, an industry-leading media monitoring
solution, utilizes automated Internet-based technology to "read" and clip each
day more than 2.2 million pages of news content from more than 13,000
publications and broadcasters worldwide in 17 languages. The NetPinions service
monitors Usenet news groups and Web-based message boards and forums. A daily
e-mail alert containing the clips found during the previous day, is provided to
clients utilizing either or both monitoring service, and a web-based "clip book"
allows tracking, saving and printing of articles.
Send2Press is a division of Neotrope, a media relations, advertising, and
marketing company founded in 1983. Send2Press was launched in 1997 to take
advantage of the new technologies and cost-cutting potential of using the
Internet to deliver news releases to the media. New service packages available
today on the Send2Press website allow companies to order both news distribution
and editing services, as well as CyberAlert 4.0 and NetPinions media monitoring,
at discounted "bundle" pricing -- which is substantially less than if the
services were ordered separately from each company. Additionally, special
introductory pricing is available through June 30.
William J. Comcowich, CEO of CyberAlert, said, "The combination of Send2Press's
highly experienced and creative staff and CyberAlert's extensive suite of media
monitoring and news clipping solutions provides substantial benefits for small
businesses seeking a one-stop solution to disseminate their corporate, product
and service announcements to the media and to track news placements, articles,
and what people are saying about a company and its products."
"Small businesses can now gain the same kind of news placement and marketing
intelligence previously reserved for large corporations willing to spend vast
sums on PR, traditional clipping services, and market research," said
Christopher Simmons, Neotrope president and founder. "Combined with our
affordable and highly targeted news distribution and wire service offerings,
news writing and media relations, and now CyberAlert media monitoring solutions,
Send2Press is a single source for news dissemination and tracking."
About CyberAlert, Inc.
CyberAlert, Inc. (www.cyberalert.com) of Stratford, CT is an Internet-based
press clipping, broadcast news monitoring, and Web clipping service. The
recently launched CyberAlert 4.0 is a next generation media monitoring service
with innovative new technology to assure fewer missed clips and near-perfect
clip accuracy and relevancy. The company's services are used by corporations,
not-for-profit organizations and government agencies worldwide for press
clipping and news release tracking, broadcast monitoring, market intelligence,
competitive intelligence, reputation management, issues monitoring, investor
relations, and intellectual property / trademark infringement. The CyberAlert
proprietary software system was developed in 1997 and has provided news clipping
services to over 2,700 clients worldwide.
Founded in 1997, Send2Press, (www.Send2Press.com) is one of the leading
online-based news release creation and distribution companies helping small
businesses and start-up companies reach and inform their target media. All of
the staff members are experienced working journalists, published authors, and/or
contributing editors to national print publications. Because Neotrope, the
parent company, is a 20-year veteran in the media relations business, it is one
of the few news distribution companies that maintain its own media database with
over 25,000 U.S. contacts.
Neotrope(R) of Redondo Beach, Calif., is a privately held marketing, brand
development, interactive design, entertainment, and media relations company
founded in 1983. In addition to professional corporate public relations services
provided to technology and entertainment companies worldwide, Neotrope offers
news writing and distribution services for small businesses through
Send2Press(TM), and the company's proprietary ContextEngine(TM) contextual
marketing solutions (www.ContextEngine.com) have helped place companies in top
rankings in major Internet search engines since 1995. Neotrope also has
strategic partnerships with first-tier media companies including PR Newswire(R). Neotrope is
the company formerly known as Mindset.
URL: www.send2press.com / www.neotrope.com
Source of news:
Send2Press, a unit of Neotrope
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