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The 'Stars and Stripes' Launch Hot New Bikini Company Into The Global Market
BRISBANE, AUSTRALIA - June 17, 2003 /Send2Press Newswire/ -- Recently launched
Australian swimwear and sexy lingerie company, lustythreads
(www.lustythreads.com), has already racked up sales in 20 countries since going
live on the Internet.
Started by two women in a Brisbane garage in Dec. 2002, the company has become
a leading design innovator of hot swimwear worldwide. Much of the company's
success can be attributed to the unique Stars & Stripes G-string bikini, which
is the company's bestseller, offering a patriotic yet sexy design for customers
in the U.S.A.
"About 50% of our company's sales are currently coming from our Stars and
Stripes bikini," said Company Director, Victoria Brown. "We think this is due
in part to our American customers who love the patriotic feel of the design,
with a bold red white and blue style."
(View image of Stars and Stripes G-string Bikini:
Other daring designs, such as the Micro Bikini, and quality fashion fabrics
including Wild Leopard and Erotic White Stripe from Italy, have helped launch
the company into the global market.
With over 80 bikini styles in exciting fabrics such as velvet and nude, and 30
lingerie styles, lustythreads offers a great shopping experience with a diverse
selection. The company also offers a number of accessories including the Lusty
Mini. Prices start from just US$14.50.
The driving-forces behind the company are friends Victoria Brown and Jennifer St
George who met while working in a government-sponsored Internet business. All
of the products are designed and manufactured in Australia.
"Our major point of difference is that we are a bold Internet-only company,
producing the tiniest bikinis on the Web in the latest fashion fabrics," said
Brown. "We also believe our success is due to the fact that our designs are by
women for women."
lustythreads' sexy swimsuit models also help drive interest in the company's
products. "Each of our models are developing her own fan club with emails
coming from all over the world," continued Brown. "Some of our models are now
appearing in Australia's top fashion magazines."
Victoria Brown has a Bachelor of Business and has been working in Internet
marketing for over 5 years. Previously, Victoria was the Head of Marketing at
www.ourbrisbane.com, a leading Australian community Internet portal.
Victoria's passion for fashion started at age five.
Jennifer St George brings over 15 years of global marketing to the company.
She holds a MBA from the Melbourne Business School and Duke University (USA) and
won the Rupert Murdoch Fellowship. Having marketed trucks, beer and cars,
Jennifer now revels in working in a female inspired industry.
More Information about the company, the lustythreads online shop, and the
Australian model bikini photo gallery can all be found at:
Source of news:
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