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Recent News Stories from PRnetwire.com >> News Article

Edited by Christopher Simmons, senior news editor


YOURFOCUSGROUP.COM ALLOWS COMPANIES TO TAKE CONTROL OF THEIR MARKETING EFFORTS

OLD LYME, CT - Sept. 4, 2003 (Send2Press Newswire) -- Reposition Inc. (www.repositioninc.com), a Connecticut marketing firm, today announced the launch of Yourfocusgroup.com, an online application that allows companies to quickly and economically perform their own customer feedback evaluations on their marketing efforts as well as their competitors. At Yourfocusgroup.com, a free trial is available.

"During the building of any website or any collateral development, a company needs to know if they are heading in the right direction and to gauge how customers are going to react to their new initiative," said Kimberly Fanelli, of Reposition. "Yourfocusgroup.com allows companies to quickly and affordably find out where they stand."

As economic pressures have become more intense, companies need to take internal control of their marketing efforts, but can't spend a fortune on complicated research. This is part of a growing trend where some previously outsourced marketing and research efforts are being accomplished in house.

Fanelli said Yourfocusgroup.com is much more powerful than a simple survey. The respondents can actually interact with a website, for example, rather than just respond to static questions. Respondents are timed to see how long a given task took them to complete. Because the respondents are using the site themselves, you get to see how customers will really use your website or your competitors' websites.

Companies will pay a single annual fee and be able to develop as many evaluations as they like. In many cases they will be able to launch an evaluation and view their results the same day.

Yourfocusgroup.com enables companies to go online and initiate their studies by using simple online templates that help generate the right questions and responses. A company can tailor the size of their focus group to be small or large with virtually the same set-up.

The target users for Yourfocusgroup.com are marketing and research departments that want to perform website user tests, obtain feedback on pricing strategies, direct mail offers, logos and advertisements.

Reposition developed Yourfocusgroup.com after it performed a usability study for a Fortune 50 Company. During the course of the study, Reposition Inc., realized that their findings would be equally useful for other companies which could not afford the cost or the waiting period involved with traditional evaluations.

More information: http://www.yourfocusgroup.com

Company Website: www.repositioninc.com
Source of News: Reposition Inc.

Connecticut Business News / Advertising and Marketing Newswire
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DISCLAIMER: the above news article is believed accurate but not guaranteed, and is based on news supplied by the company or organization mentioned and/or quoted in the story. Neotrope/Send2Press makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news item are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope/Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. Reproduction of this news article in any form requires written authorization — use of the raw text version of the news has no restrictions other than you may not post our news on a website which offers either PR or newswire services, or Internet Promotion services.. You may freely link to this article. eNewsChannels™ (www.eNewsChannels.com) is a unit of Neotrope®. Keyword marketing technology by DotComMojo™, a unit of Neotrope.  
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