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Edited by Christopher Simmons, senior news editor
YOURFOCUSGROUP.COM ALLOWS COMPANIES TO TAKE CONTROL OF THEIR MARKETING
OLD LYME, CT - Sept. 4, 2003 (Send2Press Newswire) -- Reposition Inc.
(www.repositioninc.com), a Connecticut marketing firm, today announced
the launch of Yourfocusgroup.com, an online application that allows
companies to quickly and economically perform their own customer feedback
evaluations on their marketing efforts as well as their competitors. At
Yourfocusgroup.com, a free trial is available.
"During the building of any website or any collateral development, a
company needs to know if they are heading in the right direction and to
gauge how customers are going to react to their new initiative," said
Kimberly Fanelli, of Reposition. "Yourfocusgroup.com allows companies to
quickly and affordably find out where they stand."
As economic pressures have become more intense, companies need to take
internal control of their marketing efforts, but can't spend a fortune on
complicated research. This is part of a growing trend where some
previously outsourced marketing and research efforts are being
accomplished in house.
Fanelli said Yourfocusgroup.com is much more powerful than a simple
survey. The respondents can actually interact with a website, for example,
rather than just respond to static questions. Respondents are timed to see
how long a given task took them to complete. Because the respondents are
using the site themselves, you get to see how customers will really use
your website or your competitors' websites.
Companies will pay a single annual fee and be able to develop as many
evaluations as they like. In many cases they will be able to launch an
evaluation and view their results the same day.
Yourfocusgroup.com enables companies to go online and initiate their
studies by using simple online templates that help generate the right
questions and responses. A company can tailor the size of their focus
group to be small or large with virtually the same set-up.
The target users for Yourfocusgroup.com are marketing and research
departments that want to perform website user tests, obtain feedback on
pricing strategies, direct mail offers, logos and advertisements.
Reposition developed Yourfocusgroup.com after it performed a usability
study for a Fortune 50 Company. During the course of the study, Reposition
Inc., realized that their findings would be equally useful for other
companies which could not afford the cost or the waiting period involved
with traditional evaluations.
More information: http://www.yourfocusgroup.com
Source of News:
Connecticut Business News
Advertising and Marketing Newswire
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