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Edited by Christopher Simmons, senior news editor
BECK OFFICE FURNITURE TRANSFORMS COMPANY WITH MAJOR OVERHAUL OF SHOWROOMS, LOCATIONS AND SERVICES
Company Opens new location in Bermuda, Launches new Home Office Division
in New York
NEW YORK, NY - (Send2Press Newswire) - Nov. 5, 2003 -- Beck Office
Furniture, Inc. (www.beckofficefurniture.com) today announced a company
restructuring to better serve its core customer base of small to medium
businesses through the consolidation of select showrooms, an upgraded
online Virtual Showroom, a new home office division and new
International office in Bermuda. A $500,000 marketing campaign will
begin January 1st to promote the transformation of the 50-year old
The consolidation of the showrooms is part of the overall plan to have
the showroom brought to the customer rather than have the customer come
to their showrooms. A member of the Beck design team or product
counselor will work with clients through onsite visits and a Virtual
"With the advent of the virtual office and telecommuting," says company
president and CEO, Kenneth Beck, "two things have become very clear:
more and more people are working 24/7 from home, on the road, on the
beach -- and the need to 'see it and feel it' in person diminishes
daily. Having a strategically placed showroom or two is worthwhile...
having seven showrooms is superfluous."
"As part of this transformation, we've purchased state-of-the-art
telephony and design technology to provide world class service to those
customers who have similarly embraced distance-based communication
Utilizing the myriad of technology available including digital
documents, floor plans and proposals will be delivered directly to the
end user's desktop via e-mail.
A new Home Office Division has also been created to better serve the
telecommuting market. The new division will be housed initially in their
Mineola showroom, with plans to expand this division into their
Ronkonkoma location. Suffolk county residents will especially benefit
from this move, since an increasing number of residents are opting to
work from home rather than commute into Manhattan.
Additionally, as the next step in their expansion plan announced in
January 2003, Beck Office Furniture today announced the opening of their first
international office in Bermuda.
"Our new International office in Bermuda will allow us to better serve
our customers who do business worldwide," adds Beck.
Privately owned Beck Office Furniture, Inc. is one of the oldest and
largest commercial office furniture dealers in the country. Beck's
in-house team of office designers and space planners, each holding
design degrees, provide personalized solutions for the small- to
medium-business enterprise market (20 to 250 employees). Joe Beck
started Joe Beck Desk Co. in a Manhattan warehouse 50 years ago. Beck
carries both brand names and private label furniture and office systems
manufactured by top companies.
Source of News:
Beck Office Furniture, Inc.
New York Business Newswire
Home Design & Home Office Newswire
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