Send2Press Media Lists
Where We Send News and Our Newslines

When news is disseminated, it's generally highly-targeted to reach specific daily media as well as trade/consumer publications. These represent the media outlets that might consider your news announcement to be of interest and in turn present that news in some form to their own audience. Additionally news may be syndicated (or “cloned”) onto a vast number of sites, but which is completely automated.

• DAILY MEDIA: This most often refers to U.S. regional newspapers (daily and weeklies) and broadcast (television and radio). So you will see many distribution plans which describe a push to “daily media” in one state, regional, or national. This specifically identifies that news will be sent to “daily media” in specific areas.
  
  For one example, a newspaper in Arizona might not care about a local event in Miami, so there would be no purpose in sending a press release to that media outlet. Send2Press offers plans that cover daily media nationally, or more focused to a region (like NE, or NY-NJ-CT), or to a single state, allowing you to more accurately target the media who might actually be interested in the news you're announcing.
   
• TRADE PUBLICATIONS: Trade pubs is a term which encompasses print magazines which are published for specific audiences, both in niche trades (like engineering), and broad consumer appeal (like music or fashion). Most magazines are considered “national” since anybody in the U.S. can subscribe to them. Magazines are placed into categories for simplifying both distribution of news announcements and in specifying a target audience for an individual news announcement.
  
  So, some magazines might fall into a category like “Construction” which would be differet from “Computing” or “Books & Publishing”. Some news crosses multiple categories, such as a book about construction, or financial services software.
  
  No news announcement can be sent to “all contacts” in our databases, as that would be news spam. News can only be sent to those outlets which cover the specific type of news actually being announced.
   
• NEWS SYNDICATION: Most newswire services, including Send2Press, rely on news syndicators (and aggregators) to extend the online reach of each news announcement by automatically publishing the news onto various websites, often to fill space on said sites.
  
  These are not traditional “pick-ups,” since there is no editor byline, and the staff at the syndication sites might not even read the announcement. It's a way of raising reach at a very low added cost to each project. Primarily this element was developed for agencies to show ROI on a project to a client. It also allows newswires to claim “guaranteed placement” on news portals, although in reality the long-term value is fairly low.
  
  Syndicated sites have no direct relationship with where your news was sent. So, you might choose to do a 4-states or regional distribution, or even a single state distribution; your news might be sent by email to Florida daily media, but it will also be syndicated onto websites in California, Massachusetts, New York, Ohio, etc., as part of the syndication package.
  
  (*Note: Prior to 2013 Send2Press eschewed some of these syndication systems – like the Financial Content Network – as having little value, but they were added for competitive purposes and due to customer requests.)

PR is just one component of an overall marketing strategy. Press releases are not sent to individuals (except certain known bloggers) or to companies outside the media industry. Our “media lists” refer to the media outlets we send news to. This is why the lists do not include companies, businesses, or individuals within any specific industry.

News announcements push to the media (newspapers, broadcast, print publications, blogs and news sites), and not the public. It's very different from direct marketing, which is focused on reaching consumers or business owners directly.

So, press releases go to the media (such as a magazine about books), while direct maketing sends promotional materials to businesses, such as book stores.