Software Publishing News
Recent Business Newswire Stories from PRnetwire and eNewsChannels
Edited by Christopher Simmons, senior news editor
New Learning System From The Oechsli Institute Helps Mutual Fund Wholesalers Re-Build Credibility With Financial Advisors and High Net Worth Investors
GREENSBORO, NC - November 20, 2003 /Send2Press Newswire/ -- The Oechsli
Institute (www.oechsli.com) announces the publication of "Becoming a
21st Century Value Added Wholesaler," a learning system by Matt Oechsli
which focuses on 14 criteria identified in an independent research study
of financial advisors as most important in establishing a "preferred"
relationship with mutual fund wholesalers.
While Mutual Fund industry is being criticized for the actions of a few,
a large number of wholesalers are working hard to assist financial
advisors in their efforts to attract and service high net worth clients.
Despite that effort, a 2002-2003 Oechsli Institute independent study of
over 1,000 financial advisors showed that the performance of their
mutual fund wholesalers was not meeting the financial advisor's
expectations in all 14 areas they identified as important to that
"Becoming a 21st Century Value Added Wholesaler" is a complete business
builder system, built on the 14 criteria that Mutual Fund wholesaler's
clients said they value most. The goal is to help the wholesaler
establish a long-term preferred relationship, based on two principles:
1. Their understanding of the Financial Advisor's client base, business
goals, development strategies, and how they position mutual funds to
attract, service, and retain targeted clients.
2. How effectively they add value to the relationship by applying the
14 criteria uncovered in the Oechsli Institute research.
The system begins with self-assessment and goal-setting, based on the 14
criteria. The 9 business building activities that follow include ...
- Profiling the net profit contribution potential of their top clients.
- Establishing an ideal client profile.
- Following a unique prime time principle to manage their territory.
- Using a Branch Score Card system to focus their efforts.
- Balancing efforts to upgrade clients with attracting new clients.
- Using a weekly metrics scorecard to monitor progress.
- Using value-added impact points to connect with prospects.
- Utilizing research based best practices to expand their value.
"Becoming a 21st Century Value Added Wholesaler" is available as a
self-contained, multi-media supported learning system for US $245.00.
Public seminars based on this program are planned for the second quarter
Source of News:
The Oechsli Institute
North Carolina Business Newswire
Software Publishing Newswire
Previous News from The Oechsli Institute
Find more news like this:
> More Software Publishing News
More North Carolina Business News
> Other Recent Business News Stories
> Other Business Newswire Channels
FOR INFORMATION ABOUT THE COMPANY OR ORGANIZATION(S) MENTIONED IN THE ABOVE BUSINESS NEWS ITEM, PLEASE CONTACT THE COMPANY DIRECTLY. SEND2PRESS/NEOTROPE IS NOT A REPRESENTATIVE OF, AND DOES NOT OFFER FURTHER INFORMATION ABOUT, ANY COMPANY MENTIONED IN THE ABOVE NEWS ITEM(S).
DISCLAIMER: the above business news article is believed accurate but not guaranteed, and is based on business news supplied by the company or organization mentioned and/or quoted in the story. Neotrope/Send2Press makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news item are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope/Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. Reproduction of this news article in any form requires written authorization. You may freely link to this article. PRnetwire (www.PRnetwire.com) is a unit of Neotrope, and is not related to PR Newswire®. Keyword marketing technology by DotComMojo, a unit of Neotrope.