PRtrax Report Dashboard Overview

HOW TO USE THIS SIMPLE GUIDE

This "Quick Tour" is a useful guide to understanding what exactly is included in your PRTrax™ report dashboard for 2026, in the simplest possible language and least amount of verbiage. This tour is presented in same order, top to bottom, as your PRTrax report.

How do I access my dashboard? Report comes end of the day news is issued via an email link once it's been setup by a member of our team.

The main things to keep in mind are:

• CLIP REPORT: This is not a media monitoring service; we are not tracking bylined media pickups over time, only tools to help you find syndicated partner content - and then search tools to help you track any other content over time.
• EXPLORE: You need to feel safe to "explore." Go top to bottom in each section of report, scroll down on page, open tabs, click links. Nothing will explode or bite your fingers off!
• PAGE ZOOM: You can use the zoom function in Chrome or similar (e.g., view at 110-115% to make text larger if needed). Page is responsive and will scale. Always note this report is designed for desktop and tablet, and while usable on phone, not very pleasant at small size.
• SAVE TO PDF: You can open all the 'tabs' and save as to PDF from the Chrome browser (or any other browser with built-in PDF support).
• SAVE TO MS WORD: Most sections can be copy/pasted into MS Word, along with live links and graphics, to save custom internal or client reports, as needed.

A NOTE ABOUT EXPORTING DATA:
CSV export of entire report is not possible due to disparate sources that may run our content, such as sites via AP syndication which varies by story. There is a self-serve option to generate a CSV of the CloudQuote and GoMedia networks (up to 300 sites combined), but the remainder of the links are custom searches to help you locate your news item online. With the S2P+CISION plans, the PRN portion can be exported as CSV/PDF.

A NOTE ABOUT BUDGET PACKAGE REPORTING:
Please note the PRTrax dashboard outlined below on this page is NOT included with our budget offerings, the US State Basic and Online Basic packages. These two budget offerings only include "self serve" reporting, which is a help page with links to top sites and socials running your news, search tools, and links to create custom CSV export of clips from GoMedia and Financial Content Network.

PRTRAX DASHBOARD SECTION BY SECTION

There are many sections (or "tabs") in your report as you scroll down on the page. With the new format, the first section of "quick links" is open and no longer a tab section for ease of use. Similarly, if you purchased the S2P+CISION plans, the CISION report section will be open for you already.

Other sections you simply click/tap the [+] button to open the tab section to see the information. One example would be the "Media Targeting" section, which has information on where we sent your news, as applicable to package purchased.

HERE ARE THE SECTIONS:

DARK MODE: There is also a new "dark mode" toggle top left of the report, shown as blue "moon" button. The screen shots below, are NOT shown as dark mode. Screen shots are shown side-by-side, below, to save space, but each seciton is full-width not two windows.

TOP OF REPORT: Summary and Quick Metrics

PROJECT OVERVIEW: This top section has your headline, clear time, permanent link to your story on our main site (aka the "permalink") as well as the shortcode most often used for social sharing. Also, link to your newsroom/index on our main site and QR code links for those who like to use those to link to news item.

There is also a link to the latest version of the Quick Tour on our main site (this page you are reading now), and a link to any past reports for your company/org/personage, and link to press release.

QUICK METRICS: In this next section are some quick metric "pinwheels" which are just some general numerical info that some folks like to see. These are static, and do not change over time. They will vary by your distribution package level, where numbers are higher for a National plan vs a State plan.

These metrics include:

• estimated number of syndicated "pick ups" (websites cloning the story; varies by package, but generally at least 350 sites)
• the number of "media targets" - varies by package, but minimum of 3,500 U.S. media sources (based on AP newsrooms)
• "potential audience" is a bit of a nonsense number, based on daily readership of main websites syndicating your news
• and "engagement score" - a value based on number of estimated reads the first week on our main site, top syndicators, and social click-through
• Also, a reminder of the actual service package you purchased for this single release by name (e.g., US NATIONAL PRO + ASSOCIATED PRESS)

Quick Clips and Media Targeting

The next two sections of the dashboard include Quick Clips to find stories quickly, and Media Targeting, to help show where news was sent within the U.S.

QUICK CLIPS: This section offers one click button access to various search engines, and websites, to help locate your news by brand name ("news source") and/or by "headline." Some are direct links, some are "searches" and some are links to a story index on specific site to help locate story if that site syndicated your news. This is a "find stuff now" option vs. looking at the dedicated "Clip List by Network" section. (Note: this section is "open" and does not need a click to toggle open.)

MEDIA TARGETING: This next section has information on where your news was sent, which varies by package. Generally this will at least include all AP newsrooms in the U.S. (3500+), and AP industry trades. With certain packages, this may also include local or national email contacts, and/or industry periodical targeting. Also, information on top data sources that pull our news (e.g., LexisNexis, etc.). PDF and DOCX files allow you to quickly view/locate media outlets by U.S. state(s) as applicable to your project.

Clip List by Network

CLIP LIST BY NETWORK: This lengthy section includes numerous sub-section to help you locate news via various search engines, news indexes, and direct links to syndicated content from the GoMedia Network, which is 100 sites typical; and Financial Content Network (including CloudQuote Network and Farm Network), which is 200+ sites typical.

Clip sections include:

• Search Engine Clips and Tools: help find your news with custom searches on Google News, Google Search, Yahoo! Seardh, BING Search, DuckDuckGo, Yandex, and ChatGPT Search
• Associated Press (AP) Clips: direct link to your story on the AO; custom search for your prior stories (if applicable); and custom searches on Google for AP national syndication
• Selected Content Partner Clips: Links to selected paid and organic content partners
• Neotrope News Network: Links to sites and socials
• GoMedia News Network: Live links by name to up to 100 websites running story and URL links you can copy to external report
• CloudQuote / Financial Content Network: Live links by name to up to 200 websites running story and URL links you can copy to external report

Social Network Clips

SOCIAL NETWORK CLIPS: This section includes direct links to custom X/Twitter #tags, and example @mediaaccounts we have poked (if applicable). It also includes links to the Send2Press social account pages (e.g., X/Twitter, Facebook, LinkedIn, Pinterest and Instagram). Partner social accounts are also included which might have linked to your story.

prPurl Click Through Tracking: Also in this tab section you will find link to our prPurl™ social click-through report, which tracks some basic ROI of folks who click through to read story from our social shares. (Note: 'purl' refers to personalized URL.)

Social Boost Campaign: Finally, in this section you may find information on a paid promoted post campaign on Facebook for your news, if applicable. Social Boost™ is an optional paid add-on option from Send2Press.

Additional Sections (not shown)

PRN/CISION REPORTING: For clients who choose our S2P+CISION distribtuion packages, which add PR Newswire (PRN) on top of what we do, there will be added section with some quick clips, as wll as direct "back door" link to PRN's full report dashboard platform for your story with additional metrics and clips, separate from the Send2Press reporting.

AI EXPERIMENTS [BETA]: This section, new for 2026, includes numerous custom search strings to use with ChatGPT Search. Additionally, custom query links are provided to top AI engines like ChatGPT and Claude (etc.) to help further "train" AI engines on your content and brand info, features and benefits, based on our news push.

SAVE REPORT DATA: This section of report provides tips on how to save out reporting information as PDF from web browser, copy-paste desired elements int a MS Word doc (keeps links/format); and/or how to save out CSV/XLS clip list from the GoMedia and Financial Content/Cloudquote clip data. (NOTE: unfortunately, there is no single file clip list export from entire report, although a PDF save/print method is the most complete way to save the dashboard.)

Important Reminder: reports for inactive accounts will generally be deleted after 2 years of inactivity (not using our service). You should always make some effort to save any data from these reports you find useful. Reports cannot be recovered once deleted.

Questions?

For questions about reporting, please email Chris at: help@send2press.com

Last updated May 27, 2026. Images and text are © 2000-2026 by Neotrope® - all rights reserved. Material may not be reproduced for any purpose. Elements found in images subject to change without notice. Information presented is believed accurate but is not guaranteed.