Authors Posts by Christopher Simmons

Christopher Simmons

Christopher Simmons 2021
Christopher Laird Simmons has been a working PR practitioner since 1981 when his first earned media was a 1/6th page in the June 1982 edition of Playboy. He has been a working journalist since 1984 when he sold his first article to a national magazine. He is a member of ASCAP and PRSA, and served for 3 years on the judging panel for the PRSA's annual Excellence in Tech Journalism awards. He has written widely for various national tech and entertainment publications, and been interviewed by the same. He is the founder and CEO of Neotrope®, a marketing, PR, and publishing company founded Jan. 1983. Neotrope ( is a member of GS1, and was an INC 5000 company in 2009. He is also the founder of Send2Press® Newswire (
Press Release SEO Tips

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While some would have you believe it's terribly complicated to optimize a press release for better SEO; it's not, in fact, very hard at all. In order for your news to rank better under your most desired phrases in search results, my recommendation is to follow these simple tips I've tried to distill down from the heady brew of SEO and general press release writing.
Using PR to Market Your BookUsing PR to Market Your BookUsing PR to Market Your BookUsing PR to Market Your Book

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Promote Your Book Using a Press Release: One of the most cost-effective ways to "get the word out" about your new book is to use a press release. Basically, this is a brief announcement directed to the media (magazines, newspapers, TV, and online sites), which describes something which is newsworthy.
How to Write a Press Release

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How to write a press release: One of the most important things to know when developing a press release to send to the media is proper formatting. Several accepted formats are used in the public relations (PR) field. Some of them will be discussed here, and a sample press release is provided in one of the most common formats. Other important elements to a good news release are covered step-by-step.
Why Use Press Releases

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Why your business should be using press releases for marketing its products and services. An effective marketing plan for any type of new business venture, or an existing corporate entity, comprises a myriad of tools and strategies. PR Guru Christopher Simmons introduces you to the value of self-promotion using a press release.