Leading Online Newswire Service for Small to Medium Businesses Launches New Discount Program for Non-Profit Organizations LOS ANGELES, Calif. - November 15, 2004 -- Send2Press Newswire (www.Send2Press.com), a leading online newswire service established in 1997, and a unit of brand marketing company Neotrope(R) established 1983, announced today the launch of a new "revamped" discount program for non-profit and charitable organizations. Through this new program, nonprofit groups can obtain a 15% discount on all targeted news distribution, press release writing, and online marketing solutions offered through Neotrope/Send2Press. "Previously, the program was limited to selected PR plans through the site," said Neotrope/Send2Press president, Christopher Laird Simmons, a member of the Public Relations Society of America (PRSA). "The new program provides a more flexible approach to using our newswire services, and now provides discounts on additional services like writing/editing and Internet promotion." Information on the new non-profit discount program can be found at: http://www.send2press.com/nonprofit.shtml To apply for the program, a non-profit must simply provide proof of 501(c)3 status, provide their EIN, and provide an organization backgrounder by fax. "We have a long corporate history of helping non-profit organizations," said Simmons. "Back in 2000, we donated $25,000 in free PR and marketing services to worthwhile organizations. As we celebrate our 22nd anniversary, this is our way of helping more of those organizations which work hard to benefit others in worthwhile ways." Recent non-profit clients: http://www.send2press.com/news_nonprofit.shtml Send2Press(TM) offers best-in-class affordable news distribution and alternative placement of news content to improve its "persistence" and avoid the one-shot scattershot approach of traditional news dissemination. In addition to sending news directly to working journalists, freelancers, and print and broadcast media, Send2Press places news into clipping services used by journalists who no longer wish to receive news directly, into online news sources like News.Google(TM), and deep into search engines using proprietary DotComMojo(TM) and SEO+PR(TM) keyword ranking technology developed over the past eight years. Send2Press Newswire is unique because its staff is comprised entirely of working public relations professionals, best-selling authors, working journalists, and marketing experts in both online and broadcast arenas. Neotrope(R) is listed/rated with DandB, and is a BBBonline member. Send2Press was formerly known as Mindset Netwire, and later PRnetwire(TM). Since 1983, the company has been helping small-to-medium businesses establish their brand, and grow their business. Send2Press also offers professional media coaching, media monitoring, and basic representation services. More information: http://www.Send2Press.com Contact: Christopher Simmons of Neotrope media @ neotrope.com +1-310-373-4856