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Streaming Movies, TV, and Music Industry Will Generate $78 Billion Over Six Years, says Insight Research Corp.
 Insight's market analysis study, "Streaming Media, IPTV, and Broadband Transport: Telecommunications Carriers and Entertainment Services 2009-2014," describes the technology and market forces underpinning the network-derived revenues generated from distributing streamed content across the public Internet, content distribution networks, cellular networks, or telco IP networks. The study also estimates the revenue from the various types of content-derived revenues, along with associated advertising revenue. The streaming market is expected to grow at a compound annual rate of 27 percent over the next five years, driven by on-demand audio, on-demand video, and the accompanying advertising revenue. "Over the past seven years as we've tracked the developments in streaming it has evolved from an esoteric niche to a mainstream market," says Robert Rosenberg, Insight Research president. "What we predicted way back when is coming to fruition. The advertising revenue that long supported traditional TV is gravitating to this new medium, putting downward pressure on traditional TV distribution schemes," Rosenberg concluded. Insight's report examines the following market drivers: licensing issues, broadband Internet access, mass-market demand, and enterprise usage. Forecasts include revenues for the U.S. market by network services, including digital rights management (DRM), encoding, and performance measurement; and by content services, including advertising, music on-demand, Internet radio and video on-demand. An excerpt of this research report, table of contents, and ordering information are online at: www.insight-corp.com/reports/IPTV09.asp. This 158-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.
NEWS SOURCE: Insight Research Corporation
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REFERENCES: Streaming Movies, TV, and Music Industry Will Generate $78 Billion Over Six Years, says Insight Research Corp., market analysis study, Insight Research Corporation, streaming video and music, report, Streaming Media, IPTV, and Broadband Transport, Telecommunications Carriers and Entertainment Services 2009-2014, Robert Rosenberg, IP TV, digital rights management, B-NAB, press release, Jun 15, 2009. |
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