Advertising and Marketing News

TEMECULA, Calif., Oct. 18, 2024 (SEND2PRESS NEWSWIRE) — Neotrope®, a 40+ year old marketing and entertainment company, announced today that it is now accepting applications from U.S. based 501(c)(3) charities “doing good” for its JL Simmons Nonprofit PR Grants program. For 2025 ten worthy causes will each receive $3,000 of in-kind donations for PR and marketing support via Send2Press® Newswire, for a total program value this year of $30,000. Neotrope is celebrating its 42nd anniversary in 2025, while Send2Press celebrates the 25th anniversary of the brand.

POMPANO BEACH, Fla., Oct. 1, 2024 (SEND2PRESS NEWSWIRE) — The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the City of Bartow’s Community Redevelopment Agency (CRA) to conduct a feasibility study for the potential redevelopment of commercial and residential properties, along with capital improvement projects, within the CRA district.

SAN CARLOS, Calif., Sept. 19, 2024 (SEND2PRESS NEWSWIRE) — ProPair, the fastest way for marketing and sales leaders to implement predictive AI, has released its Q2 2024 Impact Study, showcasing a substantial 46% improvement in sales conversions using Predictive Lead Assignments compared to standard lead assignment methods. This breakthrough underscores the growing importance of data-driven decision-making in sales strategies.

IRON COUNTY, Utah, Sept. 17, 2024 (SEND2PRESS NEWSWIRE) — As if doxing wasn’t bad enough with home addresses and cellphone numbers posted online by cyberbullies, Rockwood Communications Counsel, Inc., warns that troll farms can quickly fuse an individual, or company to manipulated, information, including impersonating LinkedIn accounts, making it virtually impossible for online searchers to find the real you or your company apart from the dangerous, unethical labels.

HENDERSON, Nev., Sept. 10, 2024 (SEND2PRESS NEWSWIRE) — Digital Warlock, a global digital marketing firm celebrating over 25 years in the Internet industry, recently made the decision to move to sunny Las Vegas, Nevada as its new home. As a new member of the local community, Digital Warlock also made a transition in its business approach – for the first time in over 20 years, the company would pursue the retail and local businesses directly, rather than focusing on providing white label discounted services to advertising agencies, marketing consultants, and web design firms.

GREENVILLE, S.C., Aug. 27, 2024 (SEND2PRESS NEWSWIRE) — Navigo Marketing (“Navigo”), one of the top agencies for Beauty and Wellness brands in the United States, today announced the expansion of its Retail Media Network (RMN) Services. Navigo has made a name for itself in the Amazon Beauty space with its deep beauty expertise.

LEWES, Del., Aug. 21, 2024 (SEND2PRESS NEWSWIRE) — Introducing The Small Business Exchange Network (SBEN): A groundbreaking solution designed to revolutionize the way small businesses are bought, sold and transferred. The challenges faced by small business owners in the United States are growing, with less than 20% of small businesses listed for sale actually finding buyers under current business selling options.

PITTSBURGH, Pa., July 30, 2024 (SEND2PRESS NEWSWIRE) — PIC proudly introduces WooSOS™, a powerful WordPress® Plugin that streamlines inventory management and order processing for businesses using WooCommerce® and SOS Inventory™. WooSOS simplifies online order fulfillment by pushing orders from WooCommerce – an ecommerce plugin – into SOS Inventory, an inventory management application.

LAWRENCEVILLE, Ga., July 25, 2024 (SEND2PRESS NEWSWIRE) — Alliance Group proudly announces that its esteemed Spanish Marketing Expert, Oscar Lievano, has been appointed as the Marketing and Development Committee Chair on the Board of Directors of the Georgia First Generation Foundation. This appointment underscores Alliance Group and Oscar’s commitment to community engagement and educational empowerment, especially for first-generation students.

ATLANTA, Ga., July 15, 2024 (SEND2PRESS NEWSWIRE) — Alliance Group is proud to announce that Carlos Vazquez, its esteemed Marketing Coordinator, has been elected to the University of Georgia’s Latino Alumni Council. Carlos will serve a two-year term, spanning July 2024 to July 2026. The University of Georgia Alumni Association extended their heartfelt congratulations to Carlos.

MINNEAPOLIS, Minn., July 9, 2024 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

BOULDER, Colo., June 3, 2024 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry veteran Courtney Dodd, has been named to HousingWire’s 2024 Marketing Leaders list. The award celebrates the industry’s most creative and influential marketing minds who have demonstrated a track record of transforming brands, leading teams and driving business results.

JACKSONVILLE, Fla., June 3, 2024 (SEND2PRESS NEWSWIRE) — Dark Matter Technologies (Dark Matter), an innovative leader in mortgage technology backed by time-tested loan origination software and leadership, today announced that its vice president of marketing, Wes Horbatuck, has been honored by HousingWire as one of its 2024 Marketing Leaders.

ATLANTA, Ga., May 30, 2024 (SEND2PRESS NEWSWIRE) — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotion of Johnna Szegda to vice president.

POMPANO BEACH, Fla., May 30, 2024 (SEND2PRESS NEWSWIRE) — The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the Downtown Kissimmee CRA (DKCRA) to create a Branding and Marketing Strategy for the district, which also includes the Historic Downtown Kissimmee area. RMA boasts a proven track record of success, having revitalized numerous cities and CRA districts across Florida.

BOULDER, Colo., May 10, 2024 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry-veteran Courtney Dodd, has been named a 2024 Sales, Marketing and PR Trailblazer award honoree by PROGRESS in Lending. Now in its fifth year, the award recognizes the top sales, marketing and public relations executives making the biggest impact on the mortgage industry today.

SCOTCH PLAINS, N.J., May 7, 2024 (SEND2PRESS NEWSWIRE) — Insurerants (Insurerants.com) combines the expertise of two industry veterans, JT Images and PL Communications, known for web design, SEO services, and content optimization tailored for insurance lead generation. With over two decades of joint experience, the partnership provides insurance professionals with the tools and strategies needed to increase sales in niche markets.

ATLANTA, Ga., April 17, 2024 (SEND2PRESS NEWSWIRE) — Alliance Group, a leader in the life insurance and annuity sectors, is thrilled to announce the promotion of Travis Grenier to Vice President of Marketing. Grenier, a ten-year veteran at Alliance Group, has been instrumental in developing the company’s internal video marketing production studio and program, setting a new standard in the independent marketing space within the life insurance and annuity industries.

ATLANTA, Ga., April 17, 2024 (SEND2PRESS NEWSWIRE) — Alliance Group, a leading IMO in the life insurance and annuity sectors, is pleased to announce Carlos Vazquez’s transition to a full-time role as Marketing Coordinator within the company’s esteemed marketing team. After an impactful 15 months serving as a Special Assistant to the CEO, Vazquez will now lend his talents to the coordination, prioritization, and execution of daily tasks for the marketing team, further enhancing the support and resources available to Alliance Group’s independent agents, agencies, and partners.

ATLANTA, Ga., April 17, 2024 (SEND2PRESS NEWSWIRE) — Alliance Group, a leading national IMO in the life insurance industry, recently announced the promotion of Chrissy Disco to Vice President of Agent Experience. Having dedicated nine years to the company, Disco has been a cornerstone in establishing a cohesive style and brand identity for Alliance Group in her previous role as Creative Director. Her significant contributions have been pivotal in crafting the exceptional agent experience that has become synonymous with the Alliance Group name.

PLANO, Texas, March 15, 2024 (SEND2PRESS NEWSWIRE) — Optimal Blue announced today that it has appointed Sara Holtz as chief marketing officer. As a seasoned marketing and communications leader, Holtz brings more than 20 years of career experience, including a decade of driving change in the mortgage industry. As chief marketing officer, Holtz will drive unified marketing and communications strategies to advance Optimal Blue’s business priorities and further extend the company’s influence.

PLANO, Texas, Feb. 28, 2024 (SEND2PRESS NEWSWIRE) — Six months ago iSport360 partnered with Stack Sports to launch a free weekly newsletter which has now become the largest sports parenting newsletter in youth sports today. With 3.5 million sports parent readers, many of whom are also coaches and sports organizers, the newsletter focuses on helping families play more and worry less. The curated newsletter includes stories about understanding the sports parent psyche, helping coaches and parents work together, nurturing empowered young athletes, nutrition and hydration for a healthy athlete, supporting players’ physical and mental health, and so much more.

RALEIGH, N.C., Feb. 1, 2024 (SEND2PRESS NEWSWIRE) — In a buy-sell by the dealer group, Beach Automotive has purchased the dealership formally known as Jud Kuhn Chevrolet. The dealership was renamed to Beach Chevrolet on finalizing the purchase, January 24, 2024. The dealership, same as the dealer group, will be digitally represented by Sokal, an automotive advertising agency based in North Carolina.

LOS ANGELES, Calif., Jan. 11, 2024 (SEND2PRESS NEWSWIRE) — The usage of audio is in-depth in different areas. However, making voiceovers takes lots of time and is highly skilled. Creators who tried dub can’t always get satisfying results and creators with speech difficulty cannot dub. Moreover, hiring voice actors is expensive. As an intelligent software company, Fineshare brings a major update to FineVoice after a deep dive inside AI voice area. Now, FineVoice is on its way to becoming a versatile AI voice studio.

LOS ANGELES, Calif., Jan. 4, 2024 (SEND2PRESS NEWSWIRE) — Digitl Mediums, a bi-coastal boutique full services consulting, marketing and branding company, is pleased to announce a strategic partnership with MYM Organics, an Eco-Lifestyle brand encompassing healthy living through organic fashion.

ATLANTA, Ga., Dec. 19, 2023 (SEND2PRESS NEWSWIRE) — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies in the residential mortgage finance, financial technology (fintech), real estate technology (REtech) and related regulatory technology (regtech) industries, will close 2023 with a significantly larger internal team and client roster in anticipation of continued rebound for mortgage and real estate volume.

PHOENIX, Ariz., Dec. 6, 2023 (SEND2PRESS NEWSWIRE) — For the past 11 years, CEO Dr. Velma Trayham and her team at Thinkzilla Consulting have been addressing inequality by building and managing programs with the support of public and private partnerships, advancing economic opportunities across diverse and underserved U.S. communities. In addition to the many holidays this month, Dr. Trayham and Thinkzilla, one of the fastest-growing consulting firms in the country, have a lot to celebrate.

NEW YORK CITY, N.Y., Dec. 1, 2023 (SEND2PRESS NEWSWIRE) — Creatrix SaaS announces the world’s first custom-built prescriptive AI: a visionary collaboration between Lauren Wallett and Yaa Boakye. Creatrix is a revolutionary Prescriptive AI platform that is set to transform creative content marketing.

LOS ANGELES, Calif., Nov. 29, 2023 (SEND2PRESS NEWSWIRE) — Gemoo, the developer of FocuSee, announced the launch of Wordance, a revolutionary AI-powered tool designed to empower users to create captivating music-synced videos and GIFs from plain text effortlessly. Whether for an indie hacker, startup team member, digital marketer, or content creator, Wordance is the go-to solution for generating attention-catching promo videos that resonate with the target audience. What’s better, it’s completely free for everyone to use.

BOULDER, Colo., Nov. 27, 2023 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale solution, today announced that Courtney Dodd has joined its team as head of marketing. With 12 years of experience in the mortgage sector, Dodd is set to spearhead Floify’s marketing initiatives and reinforce its position as an innovator in the field.

MARTINEZ, Calif., Nov. 20, 2023 (SEND2PRESS NEWSWIRE) — PRToolFinder™ announced the official launch of its new membership-based platform, PRToolFinder Community. The innovative platform builds upon the PRToolFinder database with the addition of a PR Consultant Directory and Forum functionality to help connect PR consultants and business leaders seeking assistance.

LOS ANGELES, Calif., Nov. 8, 2023 (SEND2PRESS NEWSWIRE) — Digitl Mediums, a bi-coastal boutique full services consulting, marketing and branding company, is pleased to announce a strategic partnership with SureThing Productions, a renowned name in the entertainment industry.

TEMECULA, Calif., Nov. 2, 2023 (SEND2PRESS NEWSWIRE) — Today, Neotrope®, a 40+ year old tech and marketing firm, and Send2Press® Newswire, a 24 year old online newswire service, announce updated use of AI tools for client image optimization, such as upscaling and generative fill to make news images better for social and syndication.

TEMECULA, Calif., Oct. 30, 2023 (SEND2PRESS NEWSWIRE) — Today, Neotrope, a 40+ year old marketing firm, and Send2Press Newswire, a 24 year old online newswire service, caution PR and marketing pros about the fallacy of using questionable newswire services to place client news announcements on invisible, pointless news platforms, to scare up false and misleading ROI.

CHARLESTON, S.C., Oct. 23, 2023 (SEND2PRESS NEWSWIRE) — AguaSeal, known for its popular MonoSeal Roofing System, a sustainable, fully adhered, fabric-reinforced fluid-applied roofing system that is designed to last the life of your facility, announces this week that they have launched a new website, as well as update their logo.

POMPANO BEACH, Fla., Oct. 16, 2023 (SEND2PRESS NEWSWIRE) — The award-winning economic development firm, Redevelopment Management Associates (RMA) is proud to announce an expansion of services supporting Community Redevelopment Agencies (CRAs) in the often gray area of statutory compliance. Due to the frequently misunderstood requirements of the CRA statute before, and the more restrictive change to the statute after 2019, once standard activities and expenditures within CRAs may now violate statutory restrictions on spending.

ATHENS, Ga., Oct. 16, 2023 (SEND2PRESS NEWSWIRE) — FormFree® today announced the appointment of Jenny Moss as its new director of marketing. The timing of the move comes just as the company is launching its Passport® portable financial ID on October 20 and the FormFree Exchange (FFX), an online marketplace where lenders compete for the business of Passport users, later this year.

ATLANTA, Ga., Oct. 12, 2023 (SEND2PRESS NEWSWIRE) — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotions of Lindsey Neal and Leslie Colley to executive vice president.

PORTLAND, Ore., Oct. 10, 2023 (SEND2PRESS NEWSWIRE) — Marketing guru, Jon Spoelstra, has always had a penchant for pushing the outrageous. He wrote “Marketing Outrageously,” a Wall Street Journal bestseller, and now he’s at it again. This time he’s written a series of mystery novels for what he calls “old guys” in the “Old Guys Murder Mystery Series.” This fifth novel in the series, “Who is Killing all the Old (and mostly lovable) Mystery Writers?” (ASIN: B0C5S1ZP9M) is scheduled to publish on November 7, 2023.

SACRAMENTO, Calif., Sept. 26, 2023 (SEND2PRESS NEWSWIRE) — Glynns Thomas Portraits, a leading provider of professional headshot and brand photography services, is excited to announce the opening of its second studio location at 717 K Street in Sacramento, CA. This strategic expansion positions them in the vibrant heart of downtown Sacramento, directly across from the Downtown Commons (DOCO) and the world-renowned Golden 1 Center.