Advertising and Marketing News

Advertising and Marketing News – Including news related to advertising, branding, marketing, public relations, PR, SEO, search engine marketing, and related topics from the Send2Press Newswire service.


Christian Film Producers Target Audiences in Digital Spaces

TAMPA, Fla., Dec. 3, 2019 (SEND2PRESS NEWSWIRE) — “Christians in the Mirror,” a first-of-its-kind independent documentary produced by Joshuacord, Inc. and In Altum Productions, takes a hard look at how America and the West have not been very involved in the global persecution of Christians. The producers say they’re creating a social media marketing plan for this indie film that interviews Christians from the Middle East, Africa and Asia.

Fanplayr Opens Latin American Headquarters in Mexico City

PALO ALTO, Calif., Dec. 2, 2019 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in targeted ecommerce conversion solutions, announced it has opened a new corporate hub in Mexico City. Located in the prestigious Polanco district, Fanplayr’s headquarters for Latin America (LATAM) has been in operation since September.

Whole Brain Consulting to Speak at The Hatchery December 2, 2019

CHICAGO, Ill., Nov. 27, 2019 (SEND2PRESS NEWSWIRE) — Chicago Illinois area’s William Madden, co-founder and senior partner of Whole Brain Consulting, is scheduled to present at The Hatchery from 6 to 7:30 p.m. on December 2, 2019.

ENX2 Marketing CEO Nicole Farber Named to NSBA Leadership Council

DALLAS, Pa., Nov. 25, 2019 (SEND2PRESS NEWSWIRE) — Nicole Farber, CEO of digital marketing agency ENX2 Marketing in Dallas, Pennsylvania, was recently named to the National Small Business Association (NSBA) Leadership Council.

Local Atlanta Brand Béla Will Be Presenting Partner of ‘Yoga By The Water’ at Georgia Aquarium in 2020

ATLANTA, Ga., Nov. 20, 2019 (SEND2PRESS NEWSWIRE) — Béla, the Atlanta-based wellness beverage start-up brand from Althea Brands LLC, announced today that it will be the presenting partner of “Yoga by the Water,” Georgia Aquarium’s monthly yoga event, through 2020. All proceeds from the sponsorship will go towards Georgia Aquarium’s research and conservation efforts.

FormFree partners with Teo to modernize customer acquisition for mortgage lenders

ATHENS, Ga., Nov. 18, 2019 (SEND2PRESS NEWSWIRE) — FormFree today announced a strategic partnership with Teo, a lead generation platform and AI assistant that helps mortgage lenders close more loans faster. Teo will leverage FormFree’s market-leading Passport verification service to help assess the quality of incoming prospects.

Sokal Hires Alex Bryant to Head Up Business Development and OEM Relationships

RALIEGH, N.C., Nov. 18, 2019 (SEND2PRESS NEWSWIRE) — Sokal, a full-service automobile advertising agency, is pleased to welcome Alex Bryant to their team. Alex is the new director of Dealer Acquisition and OEM relationships at Sokal. He will oversee business development as well as lead the charge in OEM partnerships.

RMA Hired by Town of Fort Myers Beach

POMPANO BEACH, Fla., Nov. 15, 2019 (SEND2PRESS NEWSWIRE) — The Town of Fort Myers Beach has hired the firm RMA to create its new branding and marketing campaign. RMA’s award-winning team of economic development and marketing experts will analyze the town’s current brand and develop a comprehensive strategy to capitalize on the community’s authentic assets and distinctive culture.

Venturist, Inc’s New Prometheus Video Strategy Program Is Now Available for Use by Individuals and Companies of All Sizes

MONTGOMERY, Ala., Nov 15, 2019 (SEND2PRESS NEWSWIRE) — Venturist, Incorporated announced today that its new Prometheus Strategy video course is now open for subscription. The Prometheus Process is designed explicitly so that companies and individuals can learn the process and use it to build and execute winning strategies that they understand and to which they are committed.

Fanplayr is Creating Better Consumer and Provider Experiences by Making E-commerce Behavioral Data Actionable in Real Time

PALO ALTO, Calif., Nov. 6, 2019 (SEND2PRESS NEWSWIRE) — Fanplayr, the leader in targeted, real-time e-commerce conversion solutions, announced today the creation of a focused system of software providing real-time, actionable behavioral data, called Behavioral Data Hub.

FinTech Firm FormFree Sponsors PGA Tour Golfer Matt NeSmith

ATHENS, Ga., Nov. 1, 2019 (SEND2PRESS NEWSWIRE) — FormFree today announced a two-year agreement to sponsor 25-year-old pro golfer Matt NeSmith. Currently playing in his first season on the PGA TOUR, NeSmith will wear the fintech firm’s logo on the left sleeve of his apparel.

American Gem Society Launches Digital Badging for Members

LAS VEGAS, Nev., Oct. 31, 2019 (SEND2PRESS NEWSWIRE) — The American Gem Society (AGS) announced today the launch of “digital badging” credentials for AGS members. The badges are the first of its kind in the jewelry industry. A digital badge is a graphical icon that indicates the AGS members’ credentials and accomplishments.

Living Landmark Approved for Route 202 in Flemington, NJ

NEWTOWN SQUARE, Pa., Oct. 29, 2019 (SEND2PRESS NEWSWIRE) — The Flemington, NJ Land Use Board has approved a Gateway Monument with a living wall to be constructed at the Flemington Circle on Route 202. This decision was rendered at the Board’s bi-monthly meeting on October 22. The Monument will be constructed in a public private partnership with Catalyst Experiential.

Bash Foo to Provide Hiring Support for Ohio’s Small Businesses and Manufacturers

DAYTON, Ohio, Oct. 29, 2019 (SEND2PRESS NEWSWIRE) — Bash Foo, a digital marketing agency, revealed today the release of a new talent acquisition concept, hiring software and HR services agency to support small and mid-sized businesses in the Midwest. The combination of managed talent acquisition, cutting edge hiring software, and their overall approach to hiring will be known as Hiring Ninja.

Depth Public Relations Names Lindsey Neal Vice President of Client Services

ATLANTA, Ga., Oct. 25, 2019 (SEND2PRESS NEWSWIRE) — Depth Public Relations, LLC, (DepthPR) a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending and residential finance industry, today announced its promotion of Lindsey Neal to vice president of client services.

Fanplayr Strengthens its Global Presence with Opening of New Australian Branch in Sydney

PALO ALTO, Calif. and SYDNEY, Australia, Oct. 23, 2019 (SEND2PRESS NEWSWIRE) — Fanplayr, an American company, founded in 2011 in Palo Alto, that converts online users into buyers thanks to Behavioural Data analysis, announces the opening of a new office in Sydney.

ReverseVision Unveils New Tech Strategy with Major Platform Updates and Brand Transformation at 2019 MBA Annual Conference

SAN DIEGO, Calif., Oct. 22, 2019 (SEND2PRESS NEWSWIRE) — ReverseVision, the leading provider of Home Equity Conversion Mortgage (HECM) and private reverse mortgage sales and origination technology, today announced its transformation as an API-enabled flexible reverse lending platform, unveiling a new logo as part of its revised mission and rebranding.

Arizona Native Celebrates Three Decades of Promoting Shopping to Travelers Worldwide

SCOTTSDALE, Ariz., Oct. 17, 2019 (SEND2PRESS NEWSWIRE) — Arizona native and Scottsdale resident Kathy Anderson, President of Anderson Retail Tourism Marketing, is celebrating 30 years in a unique aspect of the travel and tourism industry – Shopping Tourism. Traditionally, one thinks of a travel and tourism businesses as being airlines, hotels, rental cars, attractions and of course, destination marketing organizations like convention and visitors bureaus (CVB’s).

Lupus Research Alliance Welcomes New Senior Director of Marketing and Communications

NEW YORK, N.Y., Oct. 16, 2019 (SEND2PRESS NEWSWIRE) — The Lupus Research Alliance (LRA) is pleased to announce that seasoned professional Penny Mitchell has joined the organization as Senior Director of Marketing and Communications. In her new role, Ms. Mitchell will oversee the organization’s strategic communications approach to leading lupus research worldwide and the value of participation by all sectors of the lupus community.

Five Tips to Turn Tourists into Investors – Economic Development and Marketing Experts Develop ‘Investment Tourism’ Strategy

POMPANO BEACH, Fla., Oct. 16, 2019 (SEND2PRESS NEWSWIRE) — What if your city could implement a strategy that would transform tourists into long-term investors? That is the concept behind “Investment Tourism,” a comprehensive Economic Development and Marketing platform developed by the award-winning principals of RMA and CJF Marketing International.

Mirror Digital Announces Launch of the Reflect Beauty Awards

LOS ANGELES, Calif., Oct. 11, 2019 (SEND2PRESS NEWSWIRE) — America’s largest multicultural digital ad network, Mirror Digital, advances the conversation on beauty equity with the debut of its groundbreaking beauty product showcase – the Reflect Beauty Awards.

AutoAwards Shares Tips to Boost F&I Sales Through An Auto Dealership Maintenance Program (PPM)

ODESSA, Del., Oct. 10, 2019 (SEND2PRESS NEWSWIRE) — AutoAwards, a leader in loyalty marketing for auto dealerships, realizes sales are extremely competitive and difficult at times. Starting a rewards program can help auto dealerships overcome weak sales. AutoAwards has proven solutions to help dealerships increase sales performance across all departments.

After, Inc. Publishes Latest Research on California Consumer Protection Act (CCPA) – Effective Jan. 1, 2020 – and Its Implications for Manufacturers

NORWALK, Conn., Oct. 8, 2019 (SEND2PRESS NEWSWIRE) — After, Inc., a pioneer in the Warranty Services industry, has delivered innovative warranty marketing, analytics and program management services to top-tier manufacturers since 2005. As an industry leader, After, Inc. stays on top of regulations that may affect its manufacturing clients. The California Consumer Protection Act (CCPA) is one of these.

Galileo Learning Names New VP of Marketing, Nerissa Sardi

OAKLAND, Calif., Oct. 2, 2019 (SEND2PRESS NEWSWIRE) — Galileo Learning, one of America’s largest and fastest-growing summer day camp providers, has named Nerissa Sardi its new Vice President of Marketing. Galileo operates 100+ summer camp programs throughout California and Illinois.

Phone Ninjas Can Triple Appointment Setting Rates for U.S. Automotive Businesses

CHARLOTTE, N.C., Sept. 19, 2019 (SEND2PRESS NEWSWIRE) — Phone Ninjas, a certified phone coaching company, analyzes inbound sales, outbound sales, parts and service calls for car dealers. In some cases, its advanced phone and Internet training has increased appointment setting to nearly 86 percent.

Will Madden of Whole Brain Consulting Speaks at the Chicagoland Food and Beverage Network Founder’s Series

CHICAGO, Ill., Sept. 18, 2019 (SEND2PRESS NEWSWIRE) — Chicago area’s Will Madden, co-founder and senior partner of Whole Brain Consulting, speaks at the Chicagoland Food and Beverage Network Founder’s Series, held September 25, 2019. The Founders Series is a CFBN series presented in partnership with CA Branding, Fifty Gazelles and PreBrands.

Out-of-the-box Augmented Reality Experiences Disrupt the Sports Industry

LOS ANGELES, Calif., Sept. 18, 2019 (SEND2PRESS NEWSWIRE) — The application of Augmented Reality techniques, immersing fans in multiple elements of their favorite sports, has taken fan engagement to new levels, says AR innovator, INDE. The passive consumption of a matches or games is fading into the past. Today it’s possible to involve spectators in ways that were previously unheard of, and that’s where out-of-the-box marketing tools come into the picture.

Sacramento Photographer One of Only 3% Certified in the Nation

EL DORADO HILLS, Calif., Sept. 16, 2019 (SEND2PRESS NEWSWIRE) — Glynns Thomas of Glynns Thomas Portraits LLC in El Dorado Hills, California has earned the Certified Professional Photographer (CPP) designation from Professional Photographers of America (PPA).

Augmented Reality Company Revolutionise Fan Engagement Worldwide with Interactive Photo Booths

LOS ANGELES, Calif., Sept. 16, 2019 (SEND2PRESS NEWSWIRE) — Augmented reality company INDE have celebrated the 3rd anniversary of the international launch of their kiosk-sized interactive photo booth – “HeroMirror.” Powered by their award-winning BroadcastAR software, the HeroMirror revolutionises user engagement due to its ability to “resurrect” any existing or imaginary character.

Brandon Hernandez of Whole Brain Consulting speaks at Food and Beverage Business Growth Summit

LOVELAND, Colo., Sept. 11, 2019 (SEND2PRESS NEWSWIRE) — Boulder, Colorado area’s Brandon Hernandez, co-founder and senior partner of Whole Brain Consulting, speaks at the Food and Beverage Business Growth Summit, held September 23 – 29, 2019. The summit provides guidance to emerging food and beverage brands across the country and globally

The Elisa Project Board of Directors Announce Name Change to Texas Eating Disorders Association

DALLAS, Texas, Sept. 11, 2019 (SEND2PRESS NEWSWIRE) — The board of directors for The Elisa Project, a non-profit organization whose mission is to fight eating disorders through education, support and advocacy, announced today the changing of the organization’s name to Texas Eating Disorders Association (TEDA).

Aaron Ozee Guides Bestselling Children’s Book ‘Regulus’ Across Mount Everest

CHICAGO, Ill., Sept. 9, 2019 (SEND2PRESS NEWSWIRE) — Aaron Ozee, bestselling author of notable children’s book, “Regulus” (ISBN: 978-1387010790), partnered with select tourist operations in Kathmandu, Nepal to bring a printed copy of his famed tale with them during their procession of Base Camp on Mount Everest.

Restaurant Purchasing Report 2019 – Over 550 Independent Operators Share Their Experience and Insights Regarding Purchasing

PHOENIX, Ariz., Sept. 5, 2019 (SEND2PRESS NEWSWIRE) — RestaurantOwner.com has published the report of their 2019 Restaurant Purchasing Survey. This report focuses on restaurant purchasing, summarizing input from over 550 independent operators regarding their purchasing, including where operators purchase, involvement in group purchasing organizations (GPOs), the prevalence and benefits of prime vendor relationships, and the rationale and satisfaction with prime vendors.

LBA Ware Director of Marketing Kelley Mangel Recognized as a 2019 HousingWire Insider

MACON, Ga., Sept. 4, 2019 (SEND2PRESS NEWSWIRE) — LBA Ware, provider of the leading automated compensation and sales performance management platform for mortgage lenders, today announced that Director of Marketing Kelley Mangel has been named a recipient of the 2019 HousingWire HW Insiders Award. This marks the fourth year that HousingWire’s Insiders Award program has recognized the “unsung heroes propelling their companies to success.”

Integro USA Inc. Completes Transition to EPIC Brand

NEW YORK, N.Y., and SAN FRANCISCO, Calif., Sept. 3, 2019 (SEND2PRESS NEWSWIRE) — Edgewood Partners Insurance Center, which operates as EPIC Insurance Brokers and Consultants (EPIC), announced today that Integro USA, Inc. (Integro USA), acquired by EPIC in January 2019, has completed their adoption of the EPIC Insurance Brokers & Consultants name and brand.

Orchestrated Audiovisual Inc. Introduces New Brand and Logo

ATLANTA, Ga., Aug. 28, 2019 (SEND2PRESS NEWSWIRE) — Orchestrated Audiovisual and Production Services today announces their new name brand and logo. The updated brand reflects the broadened scale of services and equipment offered to meeting planners, show organizers, and event professionals.

Asia America Symphony Association Announces Name Change from Asia America Youth Symphony to ‘Pacific Vision Youth Symphony’

ROLLING HILLS ESTATES, Calif., Aug. 21, 2019 (SEND2PRESS NEWSWIRE) — The Asia America Symphony Association announces a new name for their multi-talented youth orchestra to the Pacific Vision Youth Symphony (PVYS). The name change reflects the organization’s grass roots (originally founded as the Japan America Symphony Orchestra) and ever-growing diversity among its members.

Influencer Photographer Reveals Top 10 Spots for Instagram Photos in NYC

NEW YORK, N.Y., Aug. 21, 2019 (SEND2PRESS NEWSWIRE) — Ever wondered who’s behind the camera when scrolling through influencers’ Instagram feeds? Victoria Brewood, owner of InfluencerPhotographer.com, makes a living taking photographs for influencers, bloggers and tourists who are in need of Insta-worthy photos in The Big Apple. Today she reveals her most popular locations for Instagram photos in New York City.

Take Three Technologies Selects Ruth Lee, CMB, as Executive Vice President

DENVER, Colo., Aug. 14, 2019 (SEND2PRESS NEWSWIRE) — Take Three Technologies (Take3), a Denver-based FinTech startup focused on empowering mortgage lenders and loan originators with best-in-class technology solutions today announced its hiring of Ruth Lee as the organization’s Executive Vice President.

FormFree Throws Its Support Behind California MBA’s Inaugural Mortgage Innovators Conference

ATLANTA, Ga., Aug. 9, 2019 (SEND2PRESS NEWSWIRE) — FormFree today announced its support as a premier sponsor of the California Mortgage Bankers Association’s inaugural Mortgage Innovators Conference, being held August 11-13, 2019 at the Sheraton San Diego Hotel & Marina. FormFree will demo its Passport all-in-one verification service, and attendees will have two opportunities to hear from the company’s visionary Founder and CEO, Brent Chandler.