Advertising and Marketing News

Advertising and Marketing News – Including news related to advertising, branding, marketing, public relations, PR, SEO, search engine marketing, and related topics from the Send2Press Newswire service.


Send2Press Newswire Enhances its ‘Social Flurry’ Program to Further Amplify News Reach and Engagement through Grassroots Social Share

TEMECULA, Calif., Feb. 2, 2023 (SEND2PRESS NEWSWIRE) — Send2Press®, a newswire service of Neotrope®, launched in 2000, announced today an expansion of its “Social Flurry” news amplification tools. Send2Press began promoting client news content via social media in 2005, with the nascent launch of the original social sites. Its Social Flurry℠ program helps clients engage staff, friends, and clients to amplify reach of news announcements onto a larger social footprint, at zero cost.

Charles Communications Associates Celebrates 20 Years in 2023 – Wine Marketing Agency Reflects on Two Decades of Excellence

SAN FRANCISCO, Calif., Jan. 31, 2023 (SEND2PRESS NEWSWIRE) — This year marks the 20th anniversary for Charles Communications Associates (CCA), a leading wine marketing firm headquartered in San Francisco, California. What began at the dining room table of founder Kimberly Charles in 2003 with her first client, noted actor and vintner Fess Parker, has grown over the last twenty years to represent clients in Japan, Europe, Australia, New Zealand, South America and the U.S with a dynamic team.

Bash Foo Moves from Marketing to Sales Enablement

DAYTON, Ohio, Jan. 31, 2023 (SEND2PRESS NEWSWIRE) — Bash Foo, specializing in web design, SEO, creative services, and digital marketing, announced today the introduction of Fractional CMO and Sales Enablement to its popular service offerings. The new services augment and highlight Bash Foo’s continued expansion, enhancing its clients’ sales and revenue goals.

Neotrope and Send2Press Announce 2023 JL Simmons Nonprofit PR Grants

TEMECULA, Calif., Jan. 27, 2023 (SEND2PRESS NEWSWIRE) — Neotrope®, a 40 year old marketing and entertainment company, announced today that it is now accepting applications from U.S. based 501(c)(3) charities “doing good” for its JL Simmons Nonprofit PR Grants program. For 2023 ten worthy causes will each receive $3,000 of in-kind donations for PR and marketing support via Send2Press® Newswire, for a total program value this year of $30,000. Neotrope is celebrating its 40th anniversary in 2023.

Pittsburgh Internet Consulting Announces Rebrand as PIC

PITTSBURGH, Pa., Jan. 26, 2023 (SEND2PRESS NEWSWIRE) — Pittsburgh Internet Consulting announced today that it has rebranded to effectively align with its core mission as a growth-oriented marketing agency. The company’s name is now PIC, and its new logo and messaging reflect a dedication to PIC’s creative and value-based Walk With You Marketing™ approach.

Valo Media and OptionsSwing Partner to Bring Innovative User-Generated Content Solutions to the Online Education Market

WESTBOROUGH, Mass., Jan. 25, 2023 (SEND2PRESS NEWSWIRE) — Valo Media, a user-generated content (UGC) agency, announced today that it has entered into a strategic partnership with OptionsSwing, an online education technology company. This new partnership will bring innovative solutions for strategic marketing initiatives as well as brand new content that will help OptionsSwing reach and engage a wider global audience.

WordSphere Announces $6.8M Acquisition of DrupalWare

PALO ALTO, Calif., Jan. 24, 2023 (SEND2PRESS NEWSWIRE) — WordSphere LLC, a leading Palo Alto based tech company, announced today the completion of its acquisition of DrupalWare. DrupalWare, a tech company known for its cutting-edge software solutions, is one of the leading Drupal development agencies in the USA, responsible for sites like Tesla and Pfizer.

MMI appoints Rob Pommier as Regional Director of Enterprise Sales

SALT LAKE CITY, Utah, Jan. 23, 2023 (SEND2PRESS NEWSWIRE) — Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced today it has added industry veteran Rob Pommier to the enterprise sales team as regional director. Pommier will be tasked with expanding MMI’s growing roster of mortgage enterprise clients, which now includes 20 of the top 25 lenders in the nation, while also driving brand awareness and adoption in mortgage-related verticals, such as title and insurance.

MMI Receives Growth Investment from WestView Capital Partners

SALT LAKE CITY, Utah and BOSTON, Mass., Jan. 20, 2023 (SEND2PRESS NEWSWIRE) — Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced today that it has received a growth investment from WestView Capital Partners (WestView), a Boston-based private equity firm focused exclusively on middle market growth companies.

Sales Boomerang releases Q4 2022 Mortgage Market Opportunities Report

OWINGS MILLS, Md., and IRVINE, Calif., Jan. 19, 2023 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the release of Sales Boomerang’s latest Mortgage Market Opportunities Report.

Sokal Showcases Digital Ad Products and Website Technology at NADA Show 2023

RALEIGH, N.C., Jan. 18, 2023 (SEND2PRESS NEWSWIRE) — Sokal, a full-service advertising agency with offices in Raleigh and Charlotte, N.C., will be exhibiting at the NADA Show in Dallas, Texas beginning on January 27, 2023. They will be showcasing their suite of digital advertising products, as well as their website technology which is powered by their Momentum platform.

Legacy Launch Pad Podcast Changes Podcast Name to ‘On Good Authority’

LOS ANGELES, Calif., Jan. 10, 2023 (SEND2PRESS NEWSWIRE) — Legacy Launch Pad Publishing announced today that it is updating its publishing podcast name to “On Good Authority: Publishing the Book that Will Build Your Business.” The podcast, which has been named one of the best publishing podcasts by LA Weekly, Feedburner and Kindlepreneur, among others, has long been hosted by Launch Pad founder and New York Times bestselling author Anna David.

The SHE LAB™ announces the launch of Insight Salons – a new and faster way for brands to unearth actionable insights from women consumers to global brands

MIAMI, Fla., Jan. 9, 2023 (SEND2PRESS NEWSWIRE) — Insight Salons offer a new way for brands to gain insights quickly from women consumers. The SHE LAB has curated a proprietary panel of women representing a myriad of voices and points of view across the U.S., and is making them available to brands and insight managers in bi-weekly showcases, called Insight Salons.

Crystal Auto Mall Signs Sokal as Agency of Record

RALEIGH, N.C., Dec. 14, 2022 (SEND2PRESS NEWSWIRE) — Crystal Auto Mall, located in Green Brook Township, NJ has recently signed Sokal, choosing the Raleigh based advertising firm as their agency of record. Crystal Auto Mall currently operates Crystal Mazda and Crystal Toyota where they sell a full line of each of those brands. Crystal Auto Mall also boasts an ample inventory of Pre-Owned and Certified Pre-Owned vehicles.

Fire Cornhole Recently Signed Sokal

RALEIGH, N.C., Dec. 8, 2022 (SEND2PRESS NEWSWIRE) — Fire Cornhole recently signed Sokal, a Raleigh based advertising firm, as their agency of record. Sokal specializes in digital marketing and websites but will also offer their full list of services including, but not limited to, graphic design, video production, and media buying.

Alliance Group Expands Video Marketing Department with Hire of Assistant D/E

ATLANTA, Ga., Dec. 8, 2022 (SEND2PRESS NEWSWIRE) — Alliance Group, an Atlanta-based insurance marketing organization, announced the hire of Josh Thompson as Assistant Director / Assistant Editor. The move comes as part of a recent series of personnel moves to reflect the company’s growing needs as they continue to expand.

After, Inc. Outlines its Commitment to Sustainability

NORWALK, Conn., Nov. 29, 2022 (SEND2PRESS NEWSWIRE) — After, Inc. announced today its ongoing commitment to a sustainable future, detailing its multi-year strategy and initiatives on its website. Given its history as a post-sale technology and solutions partner to the world’s top manufacturers and retailers – and its recent purchase of Accentf(x) Marketing with its Lettershop facility – After is now one of the largest multi-channel Warranty Marketing and Database Management providers in the country.

Azarus Introduces Sponsored Play and Earn Overlay Games to Streams with Themed Trivia

SAN FRANCISCO, Calif., Nov. 17, 2022 (SEND2PRESS NEWSWIRE) — Azarus has expanded its reach as the pioneer of livestreaming interactivity with a new Overlay Games platform allowing streamers to play along with their fans live and earn rewards. Founded in 2018, Azarus is rolling out an upgrade to its Overlay Games platform to enable streamers and brands to activate massive live audiences through Overlay Games on any streaming platform.

iDenfy partners with advertising platform MGID to provide ID verification

KAUNAS, Lithuania, Nov. 10, 2022 (SEND2PRESS NEWSWIRE) — An identity verification and fraud prevention startup, iDenfy, announced its new partnership with MGID, a global advertising platform. Using iDenfy’s full-stack ID verification services will help MGID boost new registrations while securing the onboarding process.

RocketRoof Announces Their One-of-A-Kind Results Guaranteed Marketing Solution for Roofing Contractors and Other Home Services Professionals

FORT LAUDERDALE, Fla., Nov. 7, 2022 (SEND2PRESS NEWSWIRE) — Today, RocketRoof announced much to the dismay of traditional marketing companies that lead selling is over. RocketRoof’s one-of-a-kind comprehensive marketing solution enables owners of roofing and other home service businesses to receive qualified appointments with exclusive homeowners in the company’s local area of business.

Economic Empowerment Event Teaches Minority Women Business Owners How to Scale using social media

SCOTTSDALE, Ariz., Nov. 2, 2022 (SEND2PRESS NEWSWIRE) — Helping minority women entrepreneurs take their businesses to the next level, powerhouses Dr. Velma Trayham, founder of the Millionaire Mastermind Academy, a leading nonprofit organization that has mentored more than 8,000 women, and Santia Deck, the founder of TRONUS, are coming together for a particular online event on using social media for good. The free event, Building a Brand through Social Media, takes place online Nov. 21, Thinkzilla Consulting Group announced today.

Artificial Intelligence in Performance Marketing: UCLIQ Believes Its AI-Based Traffic Delivery and Multi-Layer Fraud Prevention That Can Reshape the Industry

PRAGUE, Czech Republic, Oct. 28, 2022 (SEND2PRESS NEWSWIRE) — UCLIQ is set to change the future of Performance Marketing with its AI Traffic Delivery and Fraud Prevention. The developers claim their platform can help other businesses instantly target only relevant audiences and detect 53% more fraud.

RelyCircle Networking App helps Small-Businesses Get New Customers with Its Zero Up-Front Cost Referral System and Free Advertising on FB/Google

SECAUCUS, N.J., Oct. 27, 2022 (SEND2PRESS NEWSWIRE) — RelyCircle networking app offers small-businesses a Pay-Per-Sale digital advertising platform vs Pay-Per-Click by Google and Pay-Per-Impression by Facebook. The free “RelyCircle Business” app helps small-business owners gain new customers by requesting, tracking and incentivizing referrals from their existing customers.

Depth Public Relations highlights 16 years of client success with new website unveiled at Mortgage Bankers Association’s 2022 annual conference

ATLANTA, Ga., Oct. 24, 2022 (SEND2PRESS NEWSWIRE) — Depth Public Relations (Depth), a leading provider of consultative B2B marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech) marked the 16th anniversary of its founding with the launch of a new website featuring testimonials from its treasured clients and industry partners during the Mortgage Bankers Association’s Annual Convention & Expo 2022 in Nashville.

Design-Build Firm LETTER FOUR Partners with CRISPx for Rebranding

LOS ANGELES, Calif., Oct. 21, 2022 (SEND2PRESS NEWSWIRE) — Design-Build firm LETTER FOUR has collaborated with brand innovation agency CRISPx to revamp their branding and deliver a marketing experience that’s perfectly attuned to client needs. Timed in anticipation of LETTER FOUR’s 12-year anniversary, this extensive project has included an overhaul of the firm’s website, as well as content production geared toward informing clients about the Design-Build process and sharing the team’s expertise.

MMI appoints Jordan Woodard as Director of Product Analytics

SALT LAKE CITY, Utah, Oct. 21, 2022 (SEND2PRESS NEWSWIRE) — Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced it has hired Jordan Woodard as director of product analytics. In this role, Woodard is responsible for maintaining and expanding MMI’s business intelligence platform, which provides clients with data intelligence in a user-friendly format.

Direct Mail Benchmark Report: 86% of marketers have increased or maintained direct mail use in the last twelve months

MINNEAPOLIS, Minn., Oct. 17, 2022 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, “Direct Mail: Signed, Sealed, and Still Delivering Results.”

DigitalSelf Announces Partnership with Elo, Attendance at Miami Auto Week and Art Basel

MIAMI, Fla., Oct. 12, 2022 (SEND2PRESS NEWSWIRE) — DigitalSelf® is pleased to announce that it has partnered with Elo who will serve as DigitalSelf – Automotive’s brand ambassador. DigitalSelf will be sponsoring L’Automobile at the Miami International Auto Show October 15-25 and hosting a venue at Art Basel at Supercar Rooms Miami in December.

Engage by Cell Announces Rebrand of Divisions

SAN FRANCISCO, Calif., Oct. 11, 2022 (SEND2PRESS NEWSWIRE) — Today, Engage by Cell announces the rebranding of former divisions Guide by Cell, Give by Cell, and Train by Cell to create a cohesive and clear client experience. Engage by Cell has served as a catchall for the growing divisions under the “by Cell” umbrella for years and will now serve as the company’s sole iteration.

Send2Press® Announces 40th Anniversary Celebration for Jan. 2023 – Four Decades Helping Amplify News for Earned Media PR Campaigns

TEMECULA, Calif., Oct. 8, 2022 (SEND2PRESS NEWSWIRE) — Today, NEOTROPE®, a California-based PR and marketing firm, entertainment publisher, and parent company of Send2Press® Newswire, announces its upcoming 40th anniversary celebration, starting Jan. 2023. For this anniversary the company will be offering discounts on selected services, but will also include offerings from the company’s many clients and agency partners, many of whom are in the PR, marketing and SEO service practice industries.

CEO Lee Duncan Marks 20 Years at Alliance Group

ATLANTA, Ga., Sept. 23, 2022 (SEND2PRESS NEWSWIRE) — Alliance Group CEO Lee Duncan celebrated 20 years of service at the company on September 23rd. In his time at Alliance Group, the life insurance marketing organization has flourished, establishing themselves as a leading IMO for independent life insurance agents and agencies.

HitPaw Launches Entirely New Website Design to Improve the User Experience

NEW YORK, N.Y., Sept. 20, 2022 (SEND2PRESS NEWSWIRE) — As the company is dedicated to providing creative and effective multimedia tools, HitPaw has updated HitPaw 2.0 with a brand new website design, aiming to improve the user experience. The motto “Record. Create. Enjoy. Share” represents the attitude and the vision of HitPaw, which is to help youth and content creators who are passionate about life free up the infinity of creativity without any limitation.

Yiftee Surpasses 400 Community eGift Cards, Launches New In-Person Sales Capability

MENLO PARK, Calif., Sept. 20, 2022 (SEND2PRESS NEWSWIRE) — As of today, Yiftee, Inc. is offering another way to “Keep Local Dollars Local” with its new “Order Desk” capability. City offices, Chambers of Commerce, Main Streets, and Downtown Associations can now sell their custom-branded Community eGift Cards to walk-in buyers and at public events, in addition to online sales.

Veteran Marketing and Sales Leader, Blaine Clapper, Joins Pittsburgh Internet Consulting, Inc. as a Partner and Director of Marketing

PITTSBURGH, Pa., Sept. 15, 2022 (SEND2PRESS NEWSWIRE) — Pittsburgh Internet Consulting (PIC) announced today the addition of Blaine Clapper to its experienced marketing consulting leadership team. Clapper joins PIC following his previous roles as Chief Marketing Officer at EnergyCAP, LLC and Sr. Director of B2B Marketing at AccuWeather, Inc. He will be based in State College, PA and will report to Robb Luther, V.P. of Business Development.

This Startup Wants to Turn Your Email Signature to a Team Building Tool

SCOTTSDALE, Ariz., Aug. 30, 2022 (SEND2PRESS NEWSWIRE) — Scottsdale startup JabberYak introduces the first of its kind Team Building Email Signature for corporations and companies that are experiencing challenges with building cohesive teams in remote, hybrid or in-person work models.

How A Mortgage Focused Agency Launched to Make Impact

INDIANAPOLIS, Ind., Aug. 16, 2022 (SEND2PRESS NEWSWIRE) — In the heart of Indianapolis, Indiana is a marketing agency focused on helping mortgage lenders and technology overcome obstacles, develop marketing strategies, and grow their business. That agency is Art Vs. Math. In 2019, Steven Cooley started Art Vs. Math to help improve marketing in the mortgage industry.

After, Inc. Announces the Launch of QuickInsight┬« – Its Powerful Post-Sale Customer Data Enrichment Platform

NORWALK, Conn., Aug. 9, 2022 (SEND2PRESS NEWSWIRE) — After, Inc., a global leader in post-sale technology and services, just announced the launch of its QuickInsight® customer data enrichment platform. QuickInsight is one of five post-sale customer experience platforms that After, Inc. calls its QuickSuite®, which just won The SAMMY Award from Business Intelligence Group for “Product of the Year.”

Social Media Campaign Promotes the Importance of Grasslands in the Americas

FORT COLLINS, Colo., July 29, 2022 (SEND2PRESS NEWSWIRE) — The Central Grasslands Roadmap community of organizations is embarking on an 8-week social media campaign called “Grasslands and You” that enlists the collective, coordinated voices of individuals and organizations to spread the word about the importance of grasslands and the benefits they provide. The announcement comes from Bird Conservancy of the Rockies, one of the Roadmap partners.

After, Inc.’s QuickSuite┬« Named ‘Product of the Year’ in the 2022 Sales and Marketing Technology Awards

NORWALK, Conn., July 27, 2022 (SEND2PRESS NEWSWIRE) — After, Inc. announced today that it received “Product of the Year” in the 2022 Sales and Marketing Technology Awards program (The Sammys) for its QuickSuite® post-sale customer experience technology. The Sammys honors organizations and products helping to solve the challenges businesses have connecting and collaborating with prospects and customers.

Sales Boomerang named Organization of the Year in the 2022 Sales and Marketing Technology Awards

OWINGS MILLS, Md., and IRVINE, Calif., July 26, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that it was selected Organization of the Year in the Business Intelligence Group’s 2022 Sales and Marketing Technology Awards program, also known as The Sammys.