Advertising and Marketing News

Advertising and Marketing News – Including news related to advertising, branding, marketing, public relations, PR, SEO, search engine marketing, and related topics from the Send2Press Newswire service.


Arizona Native Celebrates Three Decades of Promoting Shopping to Travelers Worldwide

SCOTTSDALE, Ariz., Oct. 17, 2019 (SEND2PRESS NEWSWIRE) — Arizona native and Scottsdale resident Kathy Anderson, President of Anderson Retail Tourism Marketing, is celebrating 30 years in a unique aspect of the travel and tourism industry – Shopping Tourism. Traditionally, one thinks of a travel and tourism businesses as being airlines, hotels, rental cars, attractions and of course, destination marketing organizations like convention and visitors bureaus (CVB’s).

Lupus Research Alliance Welcomes New Senior Director of Marketing and Communications

NEW YORK, N.Y., Oct. 16, 2019 (SEND2PRESS NEWSWIRE) — The Lupus Research Alliance (LRA) is pleased to announce that seasoned professional Penny Mitchell has joined the organization as Senior Director of Marketing and Communications. In her new role, Ms. Mitchell will oversee the organization’s strategic communications approach to leading lupus research worldwide and the value of participation by all sectors of the lupus community.

Five Tips to Turn Tourists into Investors – Economic Development and Marketing Experts Develop ‘Investment Tourism’ Strategy

POMPANO BEACH, Fla., Oct. 16, 2019 (SEND2PRESS NEWSWIRE) — What if your city could implement a strategy that would transform tourists into long-term investors? That is the concept behind “Investment Tourism,” a comprehensive Economic Development and Marketing platform developed by the award-winning principals of RMA and CJF Marketing International.

Mirror Digital Announces Launch of the Reflect Beauty Awards

LOS ANGELES, Calif., Oct. 11, 2019 (SEND2PRESS NEWSWIRE) — America’s largest multicultural digital ad network, Mirror Digital, advances the conversation on beauty equity with the debut of its groundbreaking beauty product showcase – the Reflect Beauty Awards.

AutoAwards Shares Tips to Boost F&I Sales Through An Auto Dealership Maintenance Program (PPM)

ODESSA, Del., Oct. 10, 2019 (SEND2PRESS NEWSWIRE) — AutoAwards, a leader in loyalty marketing for auto dealerships, realizes sales are extremely competitive and difficult at times. Starting a rewards program can help auto dealerships overcome weak sales. AutoAwards has proven solutions to help dealerships increase sales performance across all departments.

After, Inc. Publishes Latest Research on California Consumer Protection Act (CCPA) – Effective Jan. 1, 2020 – and Its Implications for Manufacturers

NORWALK, Conn., Oct. 8, 2019 (SEND2PRESS NEWSWIRE) — After, Inc., a pioneer in the Warranty Services industry, has delivered innovative warranty marketing, analytics and program management services to top-tier manufacturers since 2005. As an industry leader, After, Inc. stays on top of regulations that may affect its manufacturing clients. The California Consumer Protection Act (CCPA) is one of these.

Galileo Learning Names New VP of Marketing, Nerissa Sardi

OAKLAND, Calif., Oct. 2, 2019 (SEND2PRESS NEWSWIRE) — Galileo Learning, one of America’s largest and fastest-growing summer day camp providers, has named Nerissa Sardi its new Vice President of Marketing. Galileo operates 100+ summer camp programs throughout California and Illinois.

Phone Ninjas Can Triple Appointment Setting Rates for U.S. Automotive Businesses

CHARLOTTE, N.C., Sept. 19, 2019 (SEND2PRESS NEWSWIRE) — Phone Ninjas, a certified phone coaching company, analyzes inbound sales, outbound sales, parts and service calls for car dealers. In some cases, its advanced phone and Internet training has increased appointment setting to nearly 86 percent.

Will Madden of Whole Brain Consulting Speaks at the Chicagoland Food and Beverage Network Founder’s Series

CHICAGO, Ill., Sept. 18, 2019 (SEND2PRESS NEWSWIRE) — Chicago area’s Will Madden, co-founder and senior partner of Whole Brain Consulting, speaks at the Chicagoland Food and Beverage Network Founder’s Series, held September 25, 2019. The Founders Series is a CFBN series presented in partnership with CA Branding, Fifty Gazelles and PreBrands.

Out-of-the-box Augmented Reality Experiences Disrupt the Sports Industry

LOS ANGELES, Calif., Sept. 18, 2019 (SEND2PRESS NEWSWIRE) — The application of Augmented Reality techniques, immersing fans in multiple elements of their favorite sports, has taken fan engagement to new levels, says AR innovator, INDE. The passive consumption of a matches or games is fading into the past. Today it’s possible to involve spectators in ways that were previously unheard of, and that’s where out-of-the-box marketing tools come into the picture.

Sacramento Photographer One of Only 3% Certified in the Nation

EL DORADO HILLS, Calif., Sept. 16, 2019 (SEND2PRESS NEWSWIRE) — Glynns Thomas of Glynns Thomas Portraits LLC in El Dorado Hills, California has earned the Certified Professional Photographer (CPP) designation from Professional Photographers of America (PPA).

Augmented Reality Company Revolutionise Fan Engagement Worldwide with Interactive Photo Booths

LOS ANGELES, Calif., Sept. 16, 2019 (SEND2PRESS NEWSWIRE) — Augmented reality company INDE have celebrated the 3rd anniversary of the international launch of their kiosk-sized interactive photo booth – “HeroMirror.” Powered by their award-winning BroadcastAR software, the HeroMirror revolutionises user engagement due to its ability to “resurrect” any existing or imaginary character.

Brandon Hernandez of Whole Brain Consulting speaks at Food and Beverage Business Growth Summit

LOVELAND, Colo., Sept. 11, 2019 (SEND2PRESS NEWSWIRE) — Boulder, Colorado area’s Brandon Hernandez, co-founder and senior partner of Whole Brain Consulting, speaks at the Food and Beverage Business Growth Summit, held September 23 – 29, 2019. The summit provides guidance to emerging food and beverage brands across the country and globally

The Elisa Project Board of Directors Announce Name Change to Texas Eating Disorders Association

DALLAS, Texas, Sept. 11, 2019 (SEND2PRESS NEWSWIRE) — The board of directors for The Elisa Project, a non-profit organization whose mission is to fight eating disorders through education, support and advocacy, announced today the changing of the organization’s name to Texas Eating Disorders Association (TEDA).

Aaron Ozee Guides Bestselling Children’s Book ‘Regulus’ Across Mount Everest

CHICAGO, Ill., Sept. 9, 2019 (SEND2PRESS NEWSWIRE) — Aaron Ozee, bestselling author of notable children’s book, “Regulus” (ISBN: 978-1387010790), partnered with select tourist operations in Kathmandu, Nepal to bring a printed copy of his famed tale with them during their procession of Base Camp on Mount Everest.

Restaurant Purchasing Report 2019 – Over 550 Independent Operators Share Their Experience and Insights Regarding Purchasing

PHOENIX, Ariz., Sept. 5, 2019 (SEND2PRESS NEWSWIRE) — RestaurantOwner.com has published the report of their 2019 Restaurant Purchasing Survey. This report focuses on restaurant purchasing, summarizing input from over 550 independent operators regarding their purchasing, including where operators purchase, involvement in group purchasing organizations (GPOs), the prevalence and benefits of prime vendor relationships, and the rationale and satisfaction with prime vendors.

LBA Ware Director of Marketing Kelley Mangel Recognized as a 2019 HousingWire Insider

MACON, Ga., Sept. 4, 2019 (SEND2PRESS NEWSWIRE) — LBA Ware, provider of the leading automated compensation and sales performance management platform for mortgage lenders, today announced that Director of Marketing Kelley Mangel has been named a recipient of the 2019 HousingWire HW Insiders Award. This marks the fourth year that HousingWire’s Insiders Award program has recognized the “unsung heroes propelling their companies to success.”

Integro USA Inc. Completes Transition to EPIC Brand

NEW YORK, N.Y., and SAN FRANCISCO, Calif., Sept. 3, 2019 (SEND2PRESS NEWSWIRE) — Edgewood Partners Insurance Center, which operates as EPIC Insurance Brokers and Consultants (EPIC), announced today that Integro USA, Inc. (Integro USA), acquired by EPIC in January 2019, has completed their adoption of the EPIC Insurance Brokers & Consultants name and brand.

Orchestrated Audiovisual Inc. Introduces New Brand and Logo

ATLANTA, Ga., Aug. 28, 2019 (SEND2PRESS NEWSWIRE) — Orchestrated Audiovisual and Production Services today announces their new name brand and logo. The updated brand reflects the broadened scale of services and equipment offered to meeting planners, show organizers, and event professionals.

Asia America Symphony Association Announces Name Change from Asia America Youth Symphony to ‘Pacific Vision Youth Symphony’

ROLLING HILLS ESTATES, Calif., Aug. 21, 2019 (SEND2PRESS NEWSWIRE) — The Asia America Symphony Association announces a new name for their multi-talented youth orchestra to the Pacific Vision Youth Symphony (PVYS). The name change reflects the organization’s grass roots (originally founded as the Japan America Symphony Orchestra) and ever-growing diversity among its members.

Influencer Photographer Reveals Top 10 Spots for Instagram Photos in NYC

NEW YORK, N.Y., Aug. 21, 2019 (SEND2PRESS NEWSWIRE) — Ever wondered who’s behind the camera when scrolling through influencers’ Instagram feeds? Victoria Brewood, owner of InfluencerPhotographer.com, makes a living taking photographs for influencers, bloggers and tourists who are in need of Insta-worthy photos in The Big Apple. Today she reveals her most popular locations for Instagram photos in New York City.

Take Three Technologies Selects Ruth Lee, CMB, as Executive Vice President

DENVER, Colo., Aug. 14, 2019 (SEND2PRESS NEWSWIRE) — Take Three Technologies (Take3), a Denver-based FinTech startup focused on empowering mortgage lenders and loan originators with best-in-class technology solutions today announced its hiring of Ruth Lee as the organization’s Executive Vice President.

FormFree Throws Its Support Behind California MBA’s Inaugural Mortgage Innovators Conference

ATLANTA, Ga., Aug. 9, 2019 (SEND2PRESS NEWSWIRE) — FormFree today announced its support as a premier sponsor of the California Mortgage Bankers Association’s inaugural Mortgage Innovators Conference, being held August 11-13, 2019 at the Sheraton San Diego Hotel & Marina. FormFree will demo its Passport all-in-one verification service, and attendees will have two opportunities to hear from the company’s visionary Founder and CEO, Brent Chandler.

IDS Signs on as Gold Sponsor for 2019 ACUMA Annual Conference

SALT LAKE CITY, Utah, Aug. 8, 2019 (SEND2PRESS NEWSWIRE) — Mortgage document preparation vendor International Document Services, Inc. (IDS), announced it has agreed to serve as a Gold Sponsor for the American Credit Union Mortgage Association (ACUMA) 2019 Annual Conference, to be held September 22-25, 2019 at the Gaylord National Resort and Convention Center in National Harbor, Maryland.

Sokal Signs Empire Automotive Group

RALEIGH, N.C., Aug. 6, 2019 (SEND2PRESS NEWSWIRE) — Automotive advertising agency, Sokal, signs as agency of record for Empire Automotive Group. Empire is a large multi-rooftop automotive retail group with a main location in Huntington, New York.

Sokal Signs Pinnacle Ford Lincoln

RALEIGH, N.C., Aug. 6, 2019 (SEND2PRESS NEWSWIRE) — Sokal, a leader in the automobile advertising business recently signed Pinnacle Ford Lincoln as their agency of record. Pinnacle Ford Lincoln is the newest addition to the current 16 store, booming Hudson Auto Group located in Tennessee. The new dealership address will be 4080 Lexington Road in Nicholasville, Kentucky.

Happy Neighborhood Project (HNP) Launches Get Happy Greater Sacramento

SACRAMENTO, Calif., July 29, 2019 (SEND2PRESS NEWSWIRE) — Happy Neighborhood Project is launching its first ever #GetHappy Greater Sacramento Campaign starting August 1 and ending October 31, 2019. The #GetHappy Campaign is designed to raise the level of happiness in the community.

Electronic Nicotine Organization Leads Fight Against Youth Nicotine Usage and Obtains IRS Nonprofit Designation

DALLAS, Texas, July 25, 2019 (SEND2PRESS NEWSWIRE) — The Electronic Nicotine Organization (ENO) – EnoughNic.org – is leading the social media fight against youth nicotine addiction and e-cigarette usage. It was recently granted Non-Profit status under Section 501(c)(3) by the Internal Revenue Service, making donations to it tax deductible.

Sokal Signs Montgomery Ford-Lincoln

RALEIGH, N.C., July 16, 2019 (SEND2PRESS NEWSWIRE) — Automotive advertising agency, Sokal, recently signed as agency of record for Montgomery Ford-Lincoln. Offering a wide variety of cutting-edge technology, Sokal will provide a new website in addition to assisting in many other areas of dealership business.

Total Expert and ReverseVision Team Up to Transform the Reverse Mortgage Customer Journey

SAN DIEGO, Calif., July 10, 2019 (SEND2PRESS NEWSWIRE) — ReverseVision, the leading provider of technology and training for the reverse mortgage industry, today announced a partnership with Total Expert, creator of the first marketing operation system (MOS) specifically for banks and mortgage lenders. The two companies have deployed an API integration that links the Total Expert MOS with ReverseVision’s RV Exchange (RVX).

Mace Innovations Hires Chris Giles as Director of Business Development

SALT LAKE CITY, Utah, July 8, 2019 (SEND2PRESS NEWSWIRE) — Mace Innovations announced today that it has brought in Chris Giles as Director of Business Development. Mace Innovations’ suite of automation products allows companies to streamline time consuming tasks like data input and document delivery, freeing up employees to get more done.

EPIC adds Awareness and Communications Professionals Jon Williams, TJ Rosenberg and Dale Smith

ATLANTA, Ga. and SAN FRANCISCO, Calif., July 1, 2019 (SEND2PRESS NEWSWIRE) — EPIC Insurance Brokers and Consultants, a retail property and casualty insurance brokerage and employee benefits consultant, announced today the hiring of Jon Williams, TJ Rosenberg, and Dale Smith to lead the Awareness & Communications Practice as Managing Directors within EPIC Risk Consulting.

New Visual Survey Shows Over 27 percent Occupied with Devices

CAMBRIDGE, Mass., June 25, 2019 (SEND2PRESS NEWSWIRE) — More than a quarter of people in America’s public places are somehow occupied with digital devices. That’s according to a new visual survey by The Technoskeptic. The magazine examined behavior at various urban crossroads across the country, categorizing different modes of digital distraction. The results make up the cover story of their summer issue, available nationally beginning June 24.

Aaron Ozee Sends Bestselling Children’s Book ‘Regulus’ Into Space

CHICAGO, Ill., June 24, 2019 (SEND2PRESS NEWSWIRE) — Space is an uncharted frontier equipped with mysteries beyond our understanding of what is or will ever be possible. Aaron Ozee, bestselling author of notable children’s book, “Regulus” (ISBN: 9781387010790), has partnered with Orbit Pics to launch a printed copy of his book into space. (VIDEO)

Frost and Sullivan Recognizes Olea Kiosks for Outdoor Design Expertise

LOS ANGELES, Calif., June 20, 2019 (SEND2PRESS NEWSWIRE) — Olea Kiosks of Los Angeles, has been recognized by Frost & Sullivan with the 2019 Customer Value Leadership Award for its self-service kiosk manufacturing and focus on designs for outdoor use.

INDE Pioneers Augmented Reality Display Advertising with 7 Nationwide Brookfield Mall Properties in US

LONDON and LOS ANGELES, Calif., June 17, 2019 (SEND2PRESS NEWSWIRE) — Leading Augmented Reality company INDE is proud to announce a partnership with Brookfield Properties to launch the world’s first augmented reality display network. Brookfield is a premier retail property operating company with whom INDE will launch an Augmented Reality advertising network of 7 high-traffic screens in flagship malls across 6 US states with more to follow.

Synthesus Advisory Services Launches Helping Businesses Grow and Innovate

OVERLAND PARK, Kan., June 12, 2019 (SEND2PRESS NEWSWIRE) — Synthesus, LLC, a new advisory services company, is launching this month. Synthesus partners with clients to produce solutions to their most painful challenges with an eye on the future and the ever-evolving workplace environment.

Utica Education Launches New Website for the UCS Community

UTICA, Mich., June 6, 2019 (SEND2PRESS NEWSWIRE) — The Utica Education Association, the second largest teachers union in Michigan and its 1,400 educators, has launched a dynamic new website at UEAeducation.com which will become a clearing house for parent and community information.

Restaurant Delivery Report – Nearly 1,000 Independent Restaurant Operators Share Profitability and Challenges with Delivery

PHOENIX, Ariz., June 4, 2019 (SEND2PRESS NEWSWIRE) — RestaurantOwner.com’s published results of their 2019 Restaurant Delivery Survey focuses on the growing trend of restaurant delivery and summarizes input gathered from nearly 1,000 independent restaurant owners and operators regarding their experiences with self-delivery and third-party service providers, and their insights regarding restaurant delivery.

800Casting Introduces a Quick and Easy Fix to All Casting Problems – Cast Assist

MIAMI, Fla., June 3, 2019 (SEND2PRESS NEWSWIRE) — 800Casting Company is always vigilant about finding ways to serve and has secured its place in the entertainment industry as the number one innovator of casting software. Today, the company is introducing a completely FREE new service called Cast Assist which helps all casting directors and filmmakers simplify and enhance their work process.