Advertising and Marketing News

Advertising and Marketing News – Including news related to advertising, branding, marketing, public relations, PR, SEO, search engine marketing, and related topics from the Send2Press Newswire service.


Faith James, CEO of The Personal Branding Consultancy, LLC Awarded as a Top 100 Marketing & Advertising Influencer at MARsum 2021

LAS VEGAS, Nev., July 16, 2021 (SEND2PRESS NEWSWIRE) — Faith James, CEO and Founder of The Personal Branding Consultancy, LLC is honored to announce her award as a Top 100 Influencer in Marketing & Advertising at this year’s MARsum Marketing, Advertising & Retail Summit. The summit took place June 29th – July 1st at the MGM Grand in Las Vegas, Nevada, and hosted over 400 marketing and advertising industry leaders and professionals from across the globe.

New Social Platform, Designed Conviction, Works to Reduce Recidivism and Inspire Creative Action

OLYMPIA, Wash., July 15, 2021 (SEND2PRESS NEWSWIRE) — Designed Conviction is a social enterprise with a mission to break the stigma around incarcerated and formerly incarcerated individuals and promote positive rehabilitation through art, media and marketing design.

FlexClip Expands Its Suite of Tools to Make Tutorial Videos in a Few Easy Steps

HONG KONG, July 7, 2021 (SEND2PRESS NEWSWIRE) — Millions of people around the world access tutorial videos to learn skills ranging from baking to mechanics. PearlMountain, a multimedia software development company launched in 2006, has expanded the functionality of its popular FlexClip video creation solution to include a tutorial video maker.

HousingWire selects DepthPR founder Kerri Milam as 2021 Marketing Leader

ATLANTA, Ga., July 2, 2021 (SEND2PRESS NEWSWIRE) — Depth Public Relations (DepthPR), a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending fintech and residential finance industries since 2006, today announced company Founder and President Kerri Milam is a recipient of HousingWire’s inaugural Marketing Leaders award.

ACES Quality Management VP of Marketing Romina Cusenza Named a HousingWire Marketing Leader

DENVER, Colo., July 2, 2021 (SEND2PRESS NEWSWIRE) — ACES Quality Management™ (ACES), the leading provider of enterprise quality management and control software for the financial services industry, today announced that industry trade publication HousingWire has selected Vice President of Marketing Romina Cusenza as one of the first recipients of its Marketing Leaders award.

Top of Mind CRO Nick Belenky honored as 2021 HousingWire Marketing Leader

ATLANTA, Ga., July 1, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced HousingWire has selected Chief Revenue Officer Nick Belenky as a 2021 Marketing Leader.

SimpleNexus Vice President of Marketing Richard Jackman selected as marketing leader by HousingWire 2021 Marketing Leaders Award

LEHI, Utah, July 1, 2021 (SEND2PRESS NEWSWIRE) — SimpleNexus, developer of the leading homeownership platform for loan officers, borrowers, real estate agents and settlement agents, today announced Vice President of Marketing Richard Jackman has been named a Marketing Leader by HousingWire’s 2021 inaugural Marketing Leaders award program.

LBA Ware Director of Marketing Kelley Mangel Honored as 2021 HousingWire Marketing Leader

MACON, Ga., July 1, 2021 (SEND2PRESS NEWSWIRE) — LBA Ware™, a leading provider of incentive compensation management (ICM) and business intelligence (BI) software solutions for the mortgage industry, today announced Director of Marketing Kelley Mangel has been named a recipient of HousingWire’s inaugural 2021 Marketing Leader Award.

FlexClip Online Trailer Maker Is a One-Stop Solution for Captivating Video Trailers

HONG KONG, June 29, 2021 (SEND2PRESS NEWSWIRE) — PearlMountain, a multimedia software development company, has introduced a powerful trailer maker solution within its FlexClip video creation platform. With just a few clicks, anyone can craft captivating and professional trailers for any need.

E-commerce Behavioral AI Leader Fanplayr Expands in MENA with Woman-led Reseller Magnify Solutions

PALO ALTO, Calif., June 29, 2021 (SEND2PRESS NEWSWIRE) — Fanplayr, the leader in online behavioral personalization and artificial intelligence, announces it will continue its global expansion with a presence in the Middle East and North Africa through a partnership with Magnify Solutions – a woman-led reseller based in Dubai.

Elite 11 Taps Opendorse to Prepare Top Quarterbacks for NIL

LINCOLN, Neb., June 29, 2021 (SEND2PRESS NEWSWIRE) — Elite 11, powered by Stack Sports, and Opendorse announced today the launch of a new partnership to prepare the country’s top high school quarterbacks for coming changes to name, image, and likeness (NIL) rights monetization. The partnership features the addition of Opendorse Ready™, the company’s industry-leading NIL education solution.

Ombudsman Services of Contra Costa, Solano and Alameda Announces Organization Identity Change to Empowered Aging

PLEASANT HILL, Calif., June 29, 2021 (SEND2PRESS NEWSWIRE) — Today, Ombudsman Services of Contra Costa, Solano and Alameda, a nonprofit organization dedicated to supporting the needs of seniors, adults with disabilities, and their families, announced an official rebrand to Empowered Aging.

Amplify-Now and Strategy Execution Advisors announce partnership to drive successful client transformation outcomes

KANSAS CITY, Mo., June 25, 2021 (SEND2PRESS NEWSWIRE) — Amplify-Now, a leading global provider of Strategy Execution Management (SEM) Software, and Strategy Execution Advisors (SEA), a consulting services firm specializing in directing large-scale strategic transformations, have entered a partnership to market and deliver solutions that equip clients to achieve their strategic transformation goals.

Singing Dog Vanilla Hires New Marketing Professional from The University of Oregon

EUGENE, Ore., June 24, 2021 (SEND2PRESS NEWSWIRE) — Singing Dog Vanilla is proud to welcome Andrew Gillen to the team as our new marketing specialist. Andrew will be responsible for engaging with our fans via social media, communicating with the blogging / influencer community, and connecting with food industry groups.

Sokal Announces New CEO

RALEIGH, N.C., June 16, 2021 (SEND2PRESS NEWSWIRE) — Sokal, a distinguished leader in automobile advertising, announced yesterday that Melissa Z. Clark has been officially appointed as the new Chief Executive Officer. Clark was originally appointed as the CEO back in August of 2020 by the Board of Directors and has been slowly taking over the role as Mark Sokal, who was the former CEO, has taken a role on the Board of Directors.

Thinkzilla Expands to Scottsdale, Arizona to Support Minority-Owned Businesses and Entrepreneurs

SCOTTSDALE, Ariz., June 16, 2021 (SEND2PRESS NEWSWIRE) — Thinkzilla, a culturally aware brand engagement firm based in Atlanta, today announces plans to open a new office in Scottsdale, Ariz. where it will hire 25 employees in the first six months.

Broadway Barter to Offer FREE Ad in Hemispheres Magazine on All United Flights this August!

BOCA RATON, Fla., June 14, 2021 (SEND2PRESS NEWSWIRE) — Broadway Barter announces its celebration of Broadway’s return this fall! Formed in 1996, Broadway Barter has developed a successful formula of filling unsold theater seats for increased revenue to the producers and at the same time generating media exposure.

NBA Legend Metta Sandiford-Artest Will Promote CBD Move Free Products Via Partnership with National Distribution Company, Cannaballers Sales & Marketing

BELLEVUE, Wash., June 4, 2021 (SEND2PRESS NEWSWIRE) — Former NBA Allstar, Defensive Player of the Year and Los Angeles Lakers NBA Champion, Metta Sandiford-Artest is affiliated Washington-based CBD company, CBD Move Free. “We are extremely excited about this amazing opportunity to work with Metta and the Cannaballers team to educate the public on the benefits of CBD and showcase our proprietary products,” states Jonas Roeser, Co-Founder & CEO of CBD Move Free.

Sokal Signs Infiniti of Melbourne and Kelly Ford

RALEIGH, N.C., June 3, 2021 (SEND2PRESS NEWSWIRE) — Sokal, a decisive leader in automobile advertising, recently became the agency of record for Infiniti of Melbourne and Kelly Ford. Both dealerships are located in Melbourne, Florida as Sokal’s scope of services continues to reach progressively into the southeast region.

HousingWire honors FormFree director of marketing Sarah Crossley as 2021 Rising Star

ATHENS, Ga., June 2, 2021 (SEND2PRESS NEWSWIRE) — FormFree® today announced that HousingWire (HW), a leading publication in the mortgage and financial technology industries, has selected Director of Marketing Sarah Crossley as a 2021 HW Rising Star. Now in its eighth year, the HW Rising Stars award program recognizes industry professionals who are helping move markets forward daily.

Capacity LLC Redefines Its Brand Identity Around a Mission to Deliver Delight

NORTH BRUNSWICK, N.J., May 27, 2021 (SEND2PRESS NEWSWIRE) — Capacity LLC, trusted leader in modern order management and direct-to-consumer eCommerce fulfillment, is proud to share a new website and digital assets that define the company’s identity at a pivotal moment.

Kennedy Intelligence Data to Begin AI Marketing Program for Southern California Toyota Dealerships

SAN CLEMENTE, Calif., May 25, 2021 (SEND2PRESS NEWSWIRE) — Kennedy Intelligence Data (KID) with its partner SQREEM Technologies Pte. Ltd. developed and executed a program for Toyota of San Bernardino with its proprietary artificial intelligence (AI) technology to increase the success of the dealership’s digital advertising campaigns.

Top of Mind makes Surefire Creative content available as a standalone marketing resource for mortgage lenders

ATLANTA, Ga., May 25, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders’ prospect, client and partner marketing programs.

After, Inc. publishes a ‘Risk Management 101’ guide that gives Warranty Leaders a first-hand look at this complex discipline

NORWALK, Conn., May 20, 2021 (SEND2PRESS NEWSWIRE) — After, Inc. a pioneer in the Warranty Services industry, has provided innovative warranty marketing, analytics, and program management solutions to top-tier manufacturing clients since 2005. In delivering program management solutions, After, Inc. found that few manufacturers understand Risk Management.

Fanplayr Appoints Three New Members to Its Board of Directors

PALO ALTO, Calif., May 19, 2021 (SEND2PRESS NEWSWIRE) — Fanplayr, a leading customer experience personalization platform, announces the appointment of three new members to its board of directors. New appointees further strengthen Fanplayr’s global and financial connections.

Kalyagen Announces Next ‘The Stemregen Effect’ Commercial Featuring Chris Spencer to be Filmed in Belize

AUSTIN, Texas, May 13, 2021 (SEND2PRESS NEWSWIRE) — Kalyagen™ is pleased to announce that the next part of “The Stemregen Effect” digital media campaign will be filmed in Belize and feature actor, comedian, writer and producer Chris Spencer to promote STEMREGEN®, a natural stem cell enhancer documented to increase the number of circulating stem cells by stimulating Endogenous Stem Cell Mobilization (ESCM).

IAB Brings on Content.23 Media as Exclusive Production Partner of the 2021 Podcast Upfront

NEW YORK CITY, N.Y., May 12, 2021 (SEND2PRESS NEWSWIRE) — Executive Producers Eric Conte and Dan Weinreich of Content.23 Media, Inc. return to produce the global media industry event, the IAB 2021 Podcast Upfront, right on the heels of last week’s IAB 2021 NewFronts.

Sales Boomerang integration with Volly enables lightning-fast lead response for increased mortgage loan volume and customer retention

WASHINGTON, D.C., May 12, 2021 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, today announced its integration with Volly, an industry-leading provider of SaaS-based fintech and creative marketing services to the financial services industry.

Local Community Gift Card Program Shows up to 8X ROI on Federal Funds Invested to Help Small Businesses in Pandemic Recovery

MENLO PARK, Calif., May 11, 2021 (SEND2PRESS NEWSWIRE) — As communities strive to help their local businesses weather the pandemic storm, Yiftee has grown to more than 270 Community eGift Cards across the United States and executed 74 “Buy-One-Get-One” programs. These programs enlist entire communities in purchasing eGift Cards that can only be spent at local businesses, where the card buyers also receive free bonus gifts for their own use.

Top of Mind launches ‘Retention Center’ to help loan originators foster customer loyalty

ATLANTA, Ga., May 6, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients.

Tapcheck Announces New Website Launch

LOS ANGELES, Calif., May 6, 2021 (SEND2PRESS NEWSWIRE) — Tapcheck, a leading financial service provider that offers an innovative and easy-to-integrate financial wellness benefit that allows employers to give employees the ability to access their earned wages before payday, today announced the launch of its new website.

Sokal Selected as Certified Digital Ad Provider in INFINITI IMP

RALEIGH, N.C., May 6, 2021 (SEND2PRESS NEWSWIRE) — Sokal Digital, an automotive digital agency, announced today that it has been selected as a certified digital advertising provider in the INFINITI Marketing Program (IMP).

Leader in Automobile Dealer Marketing AutoAwards Launches new App

ODESSA, Del., May 4, 2021 (SEND2PRESS NEWSWIRE) — Automobile dealerships who work with AutoAwards now have access to a new app to help promote their award programs to customers. Finding ways to keep customers more interested and engaged is a top priority for most automotive dealerships.

Energy Electronics Enlists the Saber Team Digital Marketing Firm

MILFORD, Conn., April 30, 2021 (SEND2PRESS NEWSWIRE) — Energy Electronics has announced that it has hired the Saber Team to expand their online operations through comprehensive SEO and digital marketing strategies.

Two Yiftee Communities Win Award at the Main Street Now Conference

MENLO PARK, Calif., April 29, 2021 (SEND2PRESS NESWSWIRE) — On April 12, 2021, the Main Street Now Conference awarded six U.S. communities with the Main Street Forward Award, Yiftee, Inc. announced today. The award celebrates “forward-thinking Main Street recovery and resilience efforts at this unique and challenging moment.” The winners were selected by a national jury of economic development experts.

Sales Boomerang and Insellerate combine real-time borrower intelligence and marketing automation to supercharge mortgage customer engagement

WASHINGTON, D.C., April 27, 2021 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, has expanded its integration with leading mortgage customer experience platform Insellerate.

SeQuel Response Announces New Equity Partner

EDEN PRAIRIE, Minn., April 21, 2021 (SEND2PRESS NEWSWIRE) — SeQuel Response is pleased to announce that its recently promoted President & Chief Strategist, Erik Koenig, is now an official equity partner in the agency. Effective April 1, 2021, Koenig joins founding partners Jay Carroll, Co-Founder & CEO and Tom Rothstein, Co-Founder.

Mortgage Bankers Association Honors Top of Mind’s David Orsini as a 2021 Tech All-Star for Pioneering Advancements in Mortgage Marketing Technology

ATLANTA, Ga., April 21, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced Chief Product Officer David Orsini has been named a 2021 Tech All-Star by the Mortgage Bankers Association (MBA).

Market Defense launches its latest research on Purpose-Driven Brands and Amazon

NASHVILLE, Tenn., April 20, 2021 (SEND2PRESS NEWSWIRE) — Market Defense, the most sought-after Amazon Agency for Beauty and Passion Brands, published its latest research today, detailing the rise of Purpose Driven Brands and Amazon.

Fanplayr Issued U.S. Patent on Segmentation as a Service

PALO ALTO, Calif., April 14, 2021 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.