Advertising and Marketing News

Advertising and Marketing News – Including news related to advertising, branding, marketing, public relations, PR, SEO, search engine marketing, and related topics from the Send2Press Newswire service.


Sokal Digital to Partner with Stefan Parsons and BJMM in Daytona

MOORESVILLE, N.C., Jan. 27, 2021 (SEND2PRESS NEWSWIRE) — Stefan Parsons and BJ McLeod Motorsports announced today that Sokal Media Group (Sokal Digital), a leader in automobile advertising from North Carolina, will adorn the No. 99 Chevrolet Camaro as a primary sponsor for the February 13th NXS opener at Daytona International Speedway. Springrates Automotive Suspension is also onboard the car for the season’s opener in Daytona as an associate sponsor.

Turrem Is Offering a Buy 1 Give 1 Listing Package to Benefit Small Local Businesses

WARE, Mass., Jan. 26, 2021 (SEND2PRESS NEWSWIRE) — For the first time, Turrem is proud to help customers purchase citation packages that benefit local small business owners. Turrem, a Western Massachusetts-based web design and SEO agency, provides quality manual citation services.

Yiftee Surpasses 200 Community eGift Card Programs

MENLO PARK, Calif., Jan. 26, 2021 (SEND2PRESS NEWSWIRE) — Yiftee, Inc., a leader since 2012 in local business eGift Cards, celebrates having implemented over 200 Community eGift Card Programs across the United States. Consumers, corporations, schools, hospitals and other organizations showed their heartfelt support of small business by buying millions of dollars’ worth of cards that can only be spent in their local communities.

Erik Koenig Promoted to SeQuel Response President

EDEN PRAIRIE, Minn., Jan. 26, 2021 (SEND2PRESS NEWSWIRE) — SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency’s direct mail and digital marketing strategy to maximize client results.

Top of Mind Launches Mortgage Marketing University to Help Mortgage Professionals Expand Their Marketing Abilities

ATLANTA, Ga., Jan. 21, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Mortgage Marketing University (MMU), a free program designed to help mortgage professionals take their marketing skills to the next level.

SimpleNexus Names Richard Jackman VP of Marketing

LEHI, Utah, Jan. 19, 2021 (SEND2PRESS NEWSWIRE) — SimpleNexus, developer of the leading homeownership platform for loan officers, borrowers, real estate agents and settlement agents, today announced it has hired Richard Jackman to its executive team as vice president of marketing.

Chelle Trucking and Logistics Creates New Marketing Positions to Accelerate Growth in 2021

ATLANTA, Ga., Jan. 19, 2021 (SEND2PRESS NEWSWIRE) — Despite the challenging business environment of 2020, the team at Chelle Trucking & Logistics hit every benchmark they set for growth. This month, the company announced that they are expanding their marketing team with new Social Media and Engagement specialists to improve their online presence and achieve even higher growth in 2021. This brings the total marketing team to five.

Samuel Howe Tapped as New Alliance Group CMO

ATLANTA, Ga., Jan. 14, 2021 (SEND2PRESS NEWSWIRE) — Alliance Group, a national insurance marketing organization (IMO), announced Monday that Samuel Howe has been tapped to succeed Lee Duncan as its Chief Marketing Officer, effective immediately. Duncan had previously occupied the CMO role before his own promotion to President and CEO back in November.

Top of Mind’s Surefire Rounds Out 2020 as the Most Decorated Mortgage CRM and Marketing Automation Platform

ATLANTA, Ga., Jan. 12, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, anticipates continued growth and innovation in 2021 after a banner year of accolades and the launch of new product enhancements and technology partnerships.

Sokal Hires Jason Jones as Chief Technology Officer

RALEIGH, N.C., Jan. 8, 2021 (SEND2PRESS NEWSWIRE) — Sokal, a full-service automotive advertising agency, announced today that Jason Jones has joined the company as the Chief Technology Officer. Sokal is an award-winning, full-service advertising agency that specializes in digital marketing and dealership services.

Come Live, Work, Grow and Prosper in Amarillo, Texas

AMARILLO, Texas, Jan. 6, 2021 (SEND2PRESS NEWSWIRE) — Airport officials at the Rick Husband Amarillo International Airport today unveiled the Airport’s new corporate image piece “Taking Flight, Experience Amarillo.” The new corporate image piece is the latest in the Airport’s on-going aviation and non-aviation business development initiative in conjunction with its community partnership, Taking Flight – Amarillo.

Either it is about a personality or a brand! People hardly find a great opportunity to see their brand on the cover of a magazine

BALTIMORE, Md., Jan. 1, 2021 (SEND2PRESS NEWSWIRE) — REVÖ Mag is providing an excellent opportunity to people and brands who want to be featured on the cover. Renowned celebrity photographer Terrell Edmonds has introduced this amazing magazine named REVÖ Mag with a team of enthusiastic and creative people.

FormFree Launches Rebrand, New Website Aligned with Mission to Expand Financial Inclusivity

ATHENS, Ga., Jan. 1, 2021 (SEND2PRESS NEWSWIRE) — FormFree today launched a new visual identity designed to reflect its mission of empowering consumers and lenders with a transparent view of borrower financial DNA. In tandem with the brand launch, FormFree unveiled a new website that speaks to both consumer and lender audiences about how its AccountChek and Passport solutions enable better financial decisions.

DHS is Invited to Lead the Paris 2021 Q2 Venture Capital World Summit in Paris: Vice Chairman of DHS, Fernando Aguirre Announced

WASHIGNTON, D.C., Dec. 28, 2020 (SEND2PRESS NEWSWIRE) — DHS has announced this morning that the firm and its lead expert, Fernando Aguirre, Vice Chairman of DHS, will head the VC Panel at the summit which will take place in Paris, France at the Westminster Hotel on February 12, 2021.

Fanplayr Acquires Japan-Based Jamu Incorporated

PALO ALTO, Calif., Dec. 22, 2020 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan. The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc.

Fanplayr Introduces Product Recommendations Offering Real-time Behavioral Personalization for E-commerce

PALO ALTO, Calif., Dec. 16, 2020 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in online behavioral personalization for the past 10 years, announced it has added Product Recommendations to its menu of offerings. Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI.

SeQuel Response Announces Two Key Leadership Promotions

EDEN PRAIRIE, Minn., Dec. 15, 2020 (SEND2PRESS NEWSWIRE) — Direct response marketing agency SeQuel Response is pleased to announce the promotions of Jody Johnson to CFO/COO and Jacqueline Johnson-Leister to VP of Marketing & Client Services. SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands.

Top of Mind Integrates with Sales Boomerang to Help Mortgage Lenders Seize More Sales Opportunities, Hang On to Existing Customers

ATLANTA, Ga., Dec. 15, 2020 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, to help loan originators uncover new business opportunities and significantly outperform customer retention benchmarks by responding rapidly to loan opportunities as they arise.

Trends for Creative Services Industries from Voices.com’s 2021 Annual Trends Report

LONDON, Ontario, Dec. 14, 2020 (SEND2PRESS NEWSWIRE) — Voices.com has released their tenth annual trends report that looks at creative services industries – including advertising, education, media, entertainment, technology, and more – and provides insights into trends that impacted them in 2020 and makes predictions for trends in 2021.

AutoAwards Creates Automotive Dealership Loyalty Rewards Programs That Partner with Charities

ODESSA, Del., Dec. 11, 2020 (SEND2PRESS NEWSWIRE) — Having an effective loyalty reward program can help car dealerships build their customer loyalty and company revenue. AutoAwards, a leader in the space, even allows clients to donate its “points” raised to benefit local community charities in need.

Top of Mind Makes Educational Content from Its Surefire Summit Available to Mortgage Marketers Industry-Wide

ATLANTA, Ga., Dec. 8, 2020 (SEND2PRESS NEWSWIRE) — Top of Mind Networks, a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the widespread availability of educational content from its 2020 Surefire Summit user conference. Designed to teach mortgage marketers how to earn clients for life, the conference originally aired as a users-only virtual event.

Fanplayr Partners with PFG to Enhance E-Commerce Intelligence Solutions

PALO ALTO, Calif., Dec. 4, 2020 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, recently closed a funding round from Partners for Growth (PFG) to support significant growth in its business and customer base.

RMA’s Consulting Strategies Result in Multiple Client Wins at FRA Awards

POMPANO BEACH, Fla., Nov. 20, 2020 (SEND2PRESS NEWSWIRE) — RMA is proud to announce that their city clients won three of the fourteen awards bestowed by the Florida Redevelopment Association, including the prestigious President’s Award. RMA provides staffing services for the West Palm Beach CRA and provides economic development and real estate consultancy services for the City of Deltona. The FRA award ceremony was presented virtually on November 19, 2020.

Coldwell Banker Elite Unveils Updated Global Luxury Look

FREDERICKSBURG, Va., Nov. 20, 2020 (SEND2PRESS NEWSWIRE) — Today, Coldwell Banker Elite debuts the sleek modern update to our prestigious Global Luxury program branding, in alignment with the Coldwell Banker network’s “Project North Star” visual transformation. Coldwell Banker Elite is deploying all new yard signs, agent and listing marketing materials and more as part of the full network-wide rebrand which will continue into 2021.

Pompano Beach CRA Announces ‘Love Always, Pompano Beach’ Website and Marketing Campaign

POMPANO BEACH, Fla., Nov. 16, 2020 (SEND2PRESS NEWSWIRE) — The Pompano Beach CRA is proud to announce their new marketing campaign, “Love Always, Pompano Beach.” The all-encompassing annual program will feature local businesses located in the East CRA District, sharing special offers and experiences to attract residents and non-residents alike.

‘I am Lauderhill’ Campaign Features City’s Police Officers – Short Form Videos Reveal Fun Facts about Local Law Enforcement

LAUDERHILL, Fla., Nov. 12, 2020 (SEND2PRESS NEWSWIRE) — The City of Lauderhill, in collaboration with the consulting firm RMA, has launched a new video campaign featuring local police officers sharing fun facts about themselves. The “I am Lauderhill-We are Lauderhill” segments are emailed to residents and other subscribers in the City’s official newsletter, Lauderhill Living and posted on social media.

Datasembly Rebrands as it Evolves into Data Leader for CPGs and Retailers

WASHINGTON, D.C., Nov. 10, 2020 (SEND2PRESS NEWSWIRE) — Today, Datasembly announced a major rebranding to reflect the software company’s evolution, becoming the world’s leading provider of data tools for hyper-local, real-time product transparency. The rebranding is a top to bottom redesign of the company’s website, logo, graphics, communications, and correspondence, aimed at modernizing and conveying their product solution for CPGs, brands, and retailers.

U.S. Mortgage Industry Launches ‘NOT OK? THAT’S OK’ Borrower Awareness Campaign

WASHINGTON, D.C., Nov. 10, 2020 (SEND2PRESS NEWSWIRE) — Today, an independent coalition of U.S. mortgage industry leaders launched the ‘NOT OK? THAT’S OK’ campaign to raise awareness among customers who have missed one or more mortgage payments in 2020 and may be eligible for forbearance assistance under the Coronavirus Aid, Relief, and Economic Security (CARES) Act. Faith Schwartz, president of Housing Finance Strategies, spearheaded the industry effort.

Lee Duncan Succeeds John Craft, Becomes Second CEO of Alliance Group

LAWRENCEVILLE, Ga., Nov. 6, 2020 (SEND2PRESS NEWSWIRE) — Alliance Group, a national insurance marketing organization (IMO), announced Monday that it has appointed Lee Duncan as the new President and Chief Executive Officer of the company. Duncan previously occupied the role of Chief Marketing Officer.

LoadDelivered Logistics Rebrands to Capstone Logistics and Strengthens Integration Between Warehousing and Transportation Divisions

PEACHTREE CORNERS, Ga., Nov. 3, 2020 (SEND2PRESS NEWSWIRE) — LoadDelivered Logistics, a leading food and beverage specialized third-party logistics (3PL) company, announced today that it is rebranding following its acquisition by Capstone Logistics. The company will now operate as Capstone Logistics’ freight management solution.

After, Inc. awarded ‘Disruptor of the Year 2020’ by the Internet Marketing Association for its QuickReg™ Smart Registration Platform

NORWALK, Conn., Oct. 30, 2020 (SEND2PRESS NEWSWIRE) — The Internet Marketing Association held its annual IMPACT Conference on October 2, 2020, where After, Inc., a global leader in warranty and after-market services for some of the largest manufacturers in the world, received the “Disruptor of the Year 2020” Award for its QuickReg™ Smart Registration Platform.

Super Bowl Champion Jeron Johnson has signed on as an Ambassador for CBD Move Free

BELLEVUE, Wash., Oct. 29, 2020 (SEND2PRESS NEWSWIRE) — Former Seahawk strong safety and Super Bowl XLVIII Champion Jeron Johnson has signed on as an Ambassador for CBD Move Free, a Washington State-based CBD company. “It is an honor to have Jeron onboard,” states Jonas Roeser, CEO. “We look forward to his insight and support for our product refinement and educational outreach.”

Fabricare Launches an Extreme Marketing Campaign For New Service

NORWALK, Conn., Oct. 27, 2020 (SEND2PRESS NEWSWIRE) — If you’re looking to disrupt an industry, you develop a radical marketing campaign that captures the attention of your target audience. LaundryCare by Fabricare is a new service that seeks to do just that.

Priority Express Rebrands as Capstone Logistics to Meet Last Mile Demand During Pandemic

PEACHTREE CORNERS, Ga., Oct. 20, 2020 (SEND2PRESS NEWSWIRE) — Priority Express, a logistics company in the courier and last mile delivery industry, announced today that it is rebranding following its acquisition by Capstone Logistics. The company will now operate as Capstone Logistics’ last mile fulfillment solution.

The Power of Messaging: Ad Agency Challenges Industry to Spread Message to Encourage Audience to Vote

DALLAS, Texas, Oct. 16, 2020 (SEND2PRESS NEWSWIRE) — With Election Day less than a month away, and early voting beginning on October 13, in a nonpartisan effort, Alpha Business Images (ABI), has rolled out the Keeping It 100 Challenge to spread the message of encouraging voter participation with the help and talent of peers in the advertising industry.

VIP Mortgage Implements Surefire Power Messaging by Top of Mind, Generates Hundreds of Extra Deals in Q2 2020

ATLANTA, Ga., Oct. 7, 2020 (SEND2PRESS NEWSWIRE) — Arizona-based independent mortgage lender VIP Mortgage reported that it has generated hundreds of extra deals in Q2 of 2020 with the help of Surefire Power Messaging from Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry.

ABI Named on the Adweek 100: Fastest Growing Agencies List

DALLAS, Texas, Oct. 6, 2020 (SEND2PRESS NEWSWIRE) — Dallas-Fort Worth-based marketing agency Alpha Business Images, LLC (ABI) has been named to the Adweek 100 Fastest Growing Agencies List – and as one of the Top 5 Fastest Growing US Agencies in the Southwest.

.ECO® Brand Unites Those Committed to Fighting Climate Change

STAMFORD, Conn., Oct. 6, 2020 (SEND2PRESS NEWSWIRE) — The time is now. planet .ECO® affirms that environmental justice is social justice and is illustrating that belief through its creation – .ECO, a transformative brand that unites individuals and organizations committed to combatting climate change. .ECO empowers digital eco like no other product or service by helping consumers, brands and advocates to globally advance sustainability solutions.

Respage and Move For Hunger Announce Collaborative Effort to Fight Hunger Nationwide

NARBERTH, Pa., Oct. 2, 2020 (SEND2PRESS NEWSWIRE) — Respage – a leading provider of apartment marketing services for thousands of communities nationwide, and Move For Hunger – a national hunger relief non-profit organization, announced a new partnership that will fight hunger and reduce food waste nationwide.

iMediaAudiences, a long-time leader for outsourced digital media sales and ad operations welcomes new executives to Ad Ops Advisory Board

HARVARD, Mass., Sept. 30, 2020 (SEND2PRESS NEWSWIRE) — iMediaAudiences (iMA) announces the appointment of Ad Operations Expert Advisory Board members: Tami DeLeeuw, Senior Manager of Advertising Operations at Ancestry.com Operations Inc. and Lee Pallotta, VP of Ad Operations at Monster Worldwide, Inc.