Advertising and Marketing News

Advertising and Marketing News – Including news related to advertising, branding, marketing, public relations, PR, SEO, search engine marketing, and related topics from the Send2Press Newswire service.


SeQuel Response Announces New Equity Partner

EDEN PRAIRIE, Minn., April 21, 2021 (SEND2PRESS NEWSWIRE) — SeQuel Response is pleased to announce that its recently promoted President & Chief Strategist, Erik Koenig, is now an official equity partner in the agency. Effective April 1, 2021, Koenig joins founding partners Jay Carroll, Co-Founder & CEO and Tom Rothstein, Co-Founder.

Mortgage Bankers Association Honors Top of Mind’s David Orsini as a 2021 Tech All-Star for Pioneering Advancements in Mortgage Marketing Technology

ATLANTA, Ga., April 21, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced Chief Product Officer David Orsini has been named a 2021 Tech All-Star by the Mortgage Bankers Association (MBA).

Market Defense launches its latest research on Purpose-Driven Brands and Amazon

NASHVILLE, Tenn., April 20, 2021 (SEND2PRESS NEWSWIRE) — Market Defense, the most sought-after Amazon Agency for Beauty and Passion Brands, published its latest research today, detailing the rise of Purpose Driven Brands and Amazon.

Fanplayr Issued U.S. Patent on Segmentation as a Service

PALO ALTO, Calif., April 14, 2021 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.

Indigo in Motion: long-time studio is in high gear and on a new path

ATLANTA, Ga., April 14, 2021 (SEND2PRESS NEWSWIRE) — For more than 20 years Indigo Studios has been creating beautiful CGI content for its long-standing clients like Caterpillar, Ford, Daimler AG and Hasbro, to name a few. Once again, Indigo has pushed the creative bar even further by launching Indigo in Motion.

Top of Mind Welcomes Former MonitorBase Chief Revenue Officer and Mortgage Industry Veteran Rick Webster as VP of Client Strategy

ATLANTA, Ga., April 13, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced it has added mortgage and marketing expert Rick Webster as VP of client strategy.

Sales Boomerang Becomes Affiliate Member of ACUMA, Bringing New Tools for Member Retention to Credit Unions

WASHINGTON, D.C., April 6, 2021 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, today announced it has joined the American Credit Union Mortgage Association (ACUMA) as an affiliate member.

Top of Mind Debuts Bidirectional Connection Between Its Surefire Automated Mortgage Marketing Platform and Salesforce CRM

ATLANTA, Ga., April 6, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind) today announced the debut of a bidirectional data connection between Surefire, the number-one platform for automated mortgage marketing, and Salesforce, the world’s most popular enterprise CRM.

Kalyagen Announces Release of ‘The Stemregen Effect’ Commercial with Three Former UCLA Players to Coincide with the Bruins Advancing to the Final Four

AUSTIN, Texas, April 3, 2021 (SEND2PRESS NEWSWIRE) — Kalyagen™ is pleased to announce the release of its “The Stemregen Effect” social media ad featuring former UCLA Bruins and NBA players Niguel Miguel, Marques Johnson and Mitchell Butler to promote STEMREGEN®, a natural stem cell enhancer documented to increase the number of circulating stem cells by stimulating Endogenous Stem Cell Mobilization (ESCM).

Top of Mind’s Surefire CRM Integrates with LendingPad LOS to Streamline Communication Throughout the Loan Origination Process

ATLANTA, Ga., March 31, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced an integration between its Surefire CRM and the LendingPad(r) suite of loan origination solutions (LOS).

Sokal Signs Advantage Toyota

RALEIGH, N.C., March 30, 2021 (SEND2PRESS NEWSWIRE) — The flourishing advertising agency, Sokal, recently became agency of record for Advantage Toyota. Branching out into the Midwest, Sokal will cover full-service advertising to the Calumet City dealership including websites and digital services.

Entrinsik Announces Multiple Hires to the Informer Development Team

RALEIGH, N.C., March 30, 2021 (SEND2PRESS NEWSWIRE) — Entrinsik, Inc., the leader in intuitive business intelligence, announced the addition of 5 new employees to the Informer Development team. The announcement comes as Entrinsik has seen increased demand for its Informer business intelligence software.

Sales Boomerang and Usherpa Expand Partnership to Set Mortgage Lenders Up for Success in 2021 Purchase Market

WASHINGTON, D.C., March 25, 2021 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, has expanded its partnership with Usherpa, a marketing and customer relationship management (CRM) platform for Realtors and mortgage lenders.

Fanplayr Announces Launch in UK to Meet Global Demand for E-commerce Personalization

PALO ALTO, Calif., March 24, 2021 (SEND2PRESS NEWSWIRE) — Fanplayr, the leader in online behavioral personalization and artificial intelligence, accelerates its global growth plans with the opening of new offices in London and Manchester and three new senior appointments in the UK.

XLNT Foods’ Website Gets Facelift Just in Time for National Tamale Day

LONG BEACH, Calif., March 23, 2021 (SEND2PRESS NEWSWIRE) — XLNT Foods, the oldest continuously operating Mexican food brand in the United States, is no stranger in the supermarket aisle. It’s been producing small batch tamales and chili con carne with the same authentic recipe since 1894, but knows its marketing could benefit from more variety.

Content.23 Media Returns as Exclusive Production Partner of the IAB 2021 NewFronts

NEW YORK CITY, N.Y., March 22, 2021 (SEND2PRESS NEWSWIRE) — Executive Producers Eric Conte and Dan Weinreich of Content.23 Media, Inc. return to produce the global media industry event, the IAB 2021 NewFronts. In producing this year’s NewFronts, Content.23 Media will leverage its best-in-class live production skills and industry-leading live video production technology.

Voices Announces 2020 Voicey Award Winners for Voice Over Industry

LONDON, Ontario, March 17, 2021 (SEND2PRESS NEWSWIRE) — Voices announced the winners of the 2020 Voicey Awards through a week-long social media campaign. The leading marketplace for voice over services hosts these awards annually to showcase the voice actors who are at the top of their craft.

150 New Industrial Manufacturing Planned Industrial Project Reports – February 2021 Recap

JACKSONVILLE, Fla., March 16, 2021 (SEND2PRESS NEWSWIRE) — SalesLeads announced today the February 2021 results for the new planned capital project spending report for the Industrial Manufacturing industry. The Firm tracks North American planned industrial capital project activity.

Kiosk Manufacturer Association announces 2021 Interactive Kiosk Market Research Report

DENVER, Colo., March 15, 2021 (SEND2PRESS NEWSWIRE) — The Kiosk Association announces the release “U.S. Self-Service Kiosks” market research report. 134 pages and 34 graphics covering Market Drivers for the unattended self-service kiosk market.

Millions of American Women Are Actively Engaging With The Life-Affirming Social Media Account ‘Giving Everyday’

GREAT NECK, N.Y., March 11, 2021 (SEND2PRESS NEWSWIRE) — The Instagram and Facebook accounts of the Giving Everyday Charitable Trust, a 501(c)(3) non-profit organization promoting American unity and societal healing via simple (but profound) acts of kindness, are achieving immense audience engagement rates, far surpassing industry standards.

Top of Mind’s ‘Surefire Lookbook’ Helps Mortgage Lenders Showcase Their Marketing Assets to Prospective Loan Officers

ATLANTA, Ga., March 11, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released a new feature designed to aid mortgage lenders with the recruiting process.

Influencer-Driven Beauty and Wellness Brand Everra Reaches Milestone of 13,000 Brand Influencers and Successfully Launches Two New Global Markets

SALT LAKE CITY, Utah, March 3, 2021 (SEND2PRESS NEWSWIRE) — Within its first year of selling, beauty and wellness brand Everra has collaborated with more than 13,000 Influencers from across the United States, Canada, and the U.K. At the beginning of February, Everra successfully expanded its Influencer platform to both Australia and New Zealand.

International Branded Product Solutions company LR Paris accelerates growth with opening of three new markets in the US

NEW YORK, N.Y., Feb. 25, 2021 (SEND2PRESS NEWSWIRE) — LR Paris, the leading Fully Integrated Agency offering Branded Product Solutions since 1959, announced the appointment of three Business Development Directors: Jeff Davis in Charlotte, Craig Foy in Atlanta, and Michael Phares in Chicago.

Sokal Signs Keffer Volkswagen

RALEIGH, N.C., Feb. 19, 2021 (SEND2PRESS NEWSWIRE) — Sokal, a leader in the automotive advertising world, recently signed as agency of record for Keffer Volkswagen. Beginning on March 1, 2021, Sokal will provide a full range of digital and traditional advertising services.

Faith James CEO and Founder of The Personal Branding Consultancy, LLC Wins Ave Maria’s 2021 Alignable Local Business Person Of The Year Contest

AVE MARIA, Fla., Feb. 18, 2021 (SEND2PRESS NEWSWIRE) — The largest online referral network for small businesses, Alignable.com is announcing the results of its month-long North American search for local business leaders who’ve gone above and beyond to help peers during the COVID Crisis. Today, Alignable’s network is honoring Faith James of The Personal Branding Consultancy as Ave Maria’s 2021 Alignable Local Business Person Of The Year!

Sokal Signs Burnworth-Zollars (BZ) Auto Group

RALEIGH, N.C., Feb. 16, 2021 (SEND2PRESS NEWSWIRE) — East Coast Automotive advertising agency, Sokal, signed to be the agency of record for the Indiana based Burnworth-Zollars (BZ) Auto Group. Starting immediately, Sokal will initiate plans for the multi-rooftop auto group that will include a full range of traditional and digital advertising services.

Top of Mind Elevates Nick Belenky to Chief Revenue Officer

ATLANTA, Ga., Feb. 16, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced the promotion of Nick Belenky to chief revenue officer. In this elevated role, Belenky will lead Top of Mind’s marketing, sales and customer experience teams.

Kalyagen Announces Launch of ‘Stem the Tide of Time’ Campaign Featuring NBA Hall of Fame Finalist Marques Johnson

AUSTIN, Texas, Feb. 8, 2021 (SEND2PRESS NEWSWIRE) — Kalyagen is pleased to announce the launch of its “Stem the Tide of Time” social media campaign featuring former UCLA Bruin and Milwaukee Buck All-Star Marques Johnson to promote STEMREGEN;, a natural stem cell enhancer documented to increase the number of circulating stem cells by stimulating Endogenous Stem Cell Mobilization (ESCM). (VIDEO)

Colby Group Achieves Meteoric Growth and Hires Two New Executives

ANNAPOLIS, Md., Feb. 5, 2021 (SEND2PRESS NEWSWIRE) — The Colby Group (TCG) announced today that, after growing by 85% in 2020, it is poised in 2021 to continue its growth path with its recent investment in two new hires, Max Warren as Chief Growth Officer, and Brian Carter as Chief Marketing Officer.

Dynamic Facebook Posting Tool for Social Media Managers and Individuals

REDDING, Conn., Feb. 3, 2021 (SEND2PRESS NEWSWIRE) — Burroughs Media has developed a dynamic new tool for social media managers and individuals posting on Facebook, the Ultimate Poster for Facebook, a Chrome browser extension. It posts to up to 20 groups in one click! This extension has grown quickly with currently over 10,000 users.

Tech Giant Facebook ‘Censoring’ Small Business

CHICAGO, Ill., Feb. 2, 2021 (SEND2PRESS NEWSWIRE) — Nana’s All Purpose Alkaline Seasoning, a premium Himalayan Salt based alkaline blend sold direct to consumers, at nanaseasoning.com, in an 8.4-ounce bottle is being “censored” by Facebook, says Changing The World Foods, LLC. Since October 27, 2020 Facebook has stopped this small business and others from placing paid advertisements.

Remote Control Grapplesaw Crane Lease Model Innovator, Justin Hartmann (Canary Tree), Partners with Tree Leads Today

JACKSONVILLE, Fla., Feb. 1, 2021 (SEND2PRESS NEWSWIRE) — Don Dowd, owner of tree lead marketing company Tree Leads Today, announced his new partnership with Justin Hartmann of Canary Tree. As soon as Don Dowd saw Justin Hartmann’s short-term grapplesaw crane leasing model, he knew it was the perfect solution for his clients who struggle to keep pace with their backlog of work.

Breaking Hits App Turns Up the Volume on Amplified Authentic Opinions in the Music Business

LOS ANGELES, Calif., Feb. 1, 2021 (SEND2PRESS NEWSWIRE) — Breaking Hits, an organized aggregator of an authentic opinion App, is ramping up to launch its pilot program. The first will focus on the Super Bowl and the second on Valentine’s Day. Both will ask, “Retire or fire?” and ask music and non-music related questions. It’s a new voice that music industry pros will want to hear.

Fanplayr Announces Launch of Personalized SMS for Brands

PALO ALTO, Calif., Jan. 28, 2021 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past 10 years, announced it will add Personalized SMS to its menu of products for targeting lead generation and online shoppers.

Sokal Digital to Partner with Stefan Parsons and BJMM in Daytona

MOORESVILLE, N.C., Jan. 27, 2021 (SEND2PRESS NEWSWIRE) — Stefan Parsons and BJ McLeod Motorsports announced today that Sokal Media Group (Sokal Digital), a leader in automobile advertising from North Carolina, will adorn the No. 99 Chevrolet Camaro as a primary sponsor for the February 13th NXS opener at Daytona International Speedway. Springrates Automotive Suspension is also onboard the car for the season’s opener in Daytona as an associate sponsor.

Turrem Is Offering a Buy 1 Give 1 Listing Package to Benefit Small Local Businesses

WARE, Mass., Jan. 26, 2021 (SEND2PRESS NEWSWIRE) — For the first time, Turrem is proud to help customers purchase citation packages that benefit local small business owners. Turrem, a Western Massachusetts-based web design and SEO agency, provides quality manual citation services.

Yiftee Surpasses 200 Community eGift Card Programs

MENLO PARK, Calif., Jan. 26, 2021 (SEND2PRESS NEWSWIRE) — Yiftee, Inc., a leader since 2012 in local business eGift Cards, celebrates having implemented over 200 Community eGift Card Programs across the United States. Consumers, corporations, schools, hospitals and other organizations showed their heartfelt support of small business by buying millions of dollars’ worth of cards that can only be spent in their local communities.

Erik Koenig Promoted to SeQuel Response President

EDEN PRAIRIE, Minn., Jan. 26, 2021 (SEND2PRESS NEWSWIRE) — SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency’s direct mail and digital marketing strategy to maximize client results.

Top of Mind Launches Mortgage Marketing University to Help Mortgage Professionals Expand Their Marketing Abilities

ATLANTA, Ga., Jan. 21, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Mortgage Marketing University (MMU), a free program designed to help mortgage professionals take their marketing skills to the next level.

SimpleNexus Names Richard Jackman VP of Marketing

LEHI, Utah, Jan. 19, 2021 (SEND2PRESS NEWSWIRE) — SimpleNexus, developer of the leading homeownership platform for loan officers, borrowers, real estate agents and settlement agents, today announced it has hired Richard Jackman to its executive team as vice president of marketing.