Neotrope / Send2Press Services:
Internet Marketing Solutions

			Targeted Press Release Distribution Distribution Plan Comparison Charts Professional Press Release Writing

Introduction
Since 1983 Neotrope® has delivered proven, effective, and consistent business marketing services and technology solutions. Since 1995, Neotrope has provided start-up and corporate clients with proven solutions to increase brand visibility online. Our portfolio of projects has included e-commerce solutions for Oprah Winfrey's "Begin with Love" video series, the first online store for the No Fear clothing company, and Neotrope president Christopher Simmons was on the launch team for the world's second (after GoTo) pay-per-click search engine, Findwhat.com.

Send2Press® was launched as a spin-off of Neotrope's corporate public relations (PR) and private news distribution service business in 1996, and was formerly known as Mindset Media, and then Mindset Netwire, before becoming Send2Press in 1999. From 1999 until the end of 2002, Neotrope's Internet marketing services could be ordered alongside Send2Press solutions, but we "unhooked" the Internet marketing services in late 2002 after the "dot com crash" to simplify the press release solution offerings. Now, in late 2007, we have brought these services back to the Send2Press family by popular demand!

OVERVIEW: Two Kinds of Internet Marketing
We offer two kinds of Internet marketing solutions, both powered by Neotrope's proven ContextEngine® technologies:

• Press Release Distribution Optimized for Search:
  This basic service is included with all Send2Press® news distribution plans. The "level" of inclusion in the system will vary based on plan level (higher distribution plans have higher optimization levels in our ContextEngine® systen).
  
  This service has nothing to do with your site, but is intended to enable the news release distributed by Send2Press to permanently rank highly across multiple sites in major search systems like Google.
  
  Neotrope was the first documented company in the world to optimize news content for search engines like AltaVista and Infoseek starting in late 1996. Send2Press has been featured on the front page of About.com and in Entrepreneur magazine regarding our world-class news content optimization for search engines.



• Search Engine Optimization & Marketing for Web Sites (SEO / SEM):
  This service is unrelated to press releases and is intended to increase web site visiblity.
  
  Neotrope began building corporate web portals and e-commerce solutions in March of 1995. During 1996 we developed a suite of applications to help sites rank higher and be properly submitted to search engines and friendly link/directory systems. Our ContextEngine® solution suite provides both search submission and deep-linking to enable higher ranking of site content.
  
  DotComMojo™ — professional web site submission service. This service ensures web sites are properly submitted to search portals, new engines, and "friendly" directories and link-sites. This typically includes nearly 1,000 search portals, and over 200,000 other online systems. This is an annual subscription service starting at $149 per site.


ContextEngine® — superior deep-linking service. Previously known as DotSorcerer™, our contextual "deep-linking" solution helps individual pages on sites rank higher "in context" to the term or keyphrase most used on that page. This system is organic, and is friendly with any other system or methodology used. This is a subscription service, either bi-annual, or annual, starting at $1199 per site.

ContextXpert™ — SEO consulting service. This service offering provides a 10-point analysis of any site and provides feedback on areas to be revised or improved for optimimum compatibility with search systems. This service starts at $699 per site.

FAQ: What is ContextEngine® ?
Neotrope, the parent company of Send2Press, began building Web portals and e-commerce solutions for major corporate clients starting in March of 1995. As part of the brand development process for these clients, we developed a proprietary suite of solutions for site optimization, search engine submission, and "contextual linking" between content elements which debuted in Fall of 1996. This technology was originally called DotComMojo™ and later expanded to include DotSorcerer™ deep-linking, and eventually these technologies became known as our patent-worthy(*see note) suite known as ContextEngine®. Over the past decade this solution suite has evolved alongside the search portals and their various ranking algorithms to maintain organic relationships that work to enhance ranking and visibility.

*NOTE: What Does "Patent-Worthy" Mean?
Many companies mis-use the term "patent pending" to make their specific solution sound more impressive. Technically a solution cannot be labeled patent pending unless a patent application has been filed. In 1997, we consulting three separate patent attorneys who all advised us that our ContextEngine® technology was "patent worthy," but that we might not want to file a patent since the methodologies used could be re-purposed by others and it would be nearly impossible to trace such mis-use. Hence the reason no patent was filed and why we refer to our technology as "patent worthy."

DISCLAIMER: AS WITH ALL INTERNET MARKETING CAMPAIGNS, INDIVIDUAL RESULTS WILL VARY DUE TO NUMEROUS FACTORS OUTSIDE THE CONTROL OF ANY SERVICE. NEOTROPE CANNOT GUARANTEE ANY SPECIFIC PLACEMENT ("RANKING") OF CONTENT WITHIN SEARCH RESULTS.