PAMPLONA, Spain – July 11 (SEND2PRESS NEWSWIRE) — Although notorious basketball legend Dennis Rodman’s return to the bulls won’t win him another NBA championship, it did raise money and awareness for a much-deserving charity, as the “Worm” participated in his second Running of the Bulls event sponsored by Internet casino

Photo Caption: Rodman signing autographs at running of the bulls in Pamplona.

This is the second year in a row that Rodman has participated in the famous Running of the Bulls in Pamplona, Spain to benefit charity. Although last year’s run was extremely successful in raising money for Multiple Sclerosis awareness, Rodman was disappointed with his performance because he “expected to be closer to the bulls”. He promised that this year he would be “a little closer down, all the way down…and get right to the bulls.”

Rodman’s sponsor held Rodman to his promise and chose a local charity to support this year, The Multiple Sclerosis Association of Navarra (ADEMNA). The charity received a check for Euro 10,000 or approximately $12,000 USD.

“We are very pleased to have been a part of this event again,” said CEO Richard Rowe. “Anytime we have an opportunity to raise awareness and money for such a deserving cause, we will jump at the chance. Hopefully the money raised will help find a cure for the debilitating disease. We wish the Multiple Sclerosis Association of Navarra all the best in their continued efforts.”

Rodman has been one of many celebrity spokespeople for, but he is obviously one of their favorites, as he shares the same love of shock value and outrageous fun that the casino has exhibited in their marketing flair over the past few years.

Setting the standard in marketing creativity, has devised some of the most exciting and outrageous advertising campaigns in the past few years. Recently, items such as the Virgin Mary Grilled Cheese Sandwich, Britney Spears’ Pregnancy Test, and Pope Benedict XVI’s previously-owned VW Golf have garnered extensive worldwide media attention for the casino.

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Original Story ID: (564) :: 2005-07-0711-005

Original Keywords: running of the bulls, Dennis Rodman,, Pamplona, Spain, the worm, the bulls, basketball, internet casino, advertising, charity, The Multiple Sclerosis Association of Navarra, ADEMNA, Richard Rowe, Golden Palace Casino, GoldenPalace, Virgin Mary Grilled Cheese Sandwich, Britney Spears’ Pregnancy Test, Pope Benedict XVI’s previously-owned VW Golf, love of shock value, outrageous fun, MS, raising money for Multiple Sclerosis awareness

NEWS SOURCE: | Published: 2005-07-11 15:32:00

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