NEWS SOURCE: Future Information Research Management FIRM

Conjoint analysis made easy online with Confirmit(R) IdeaMap(R)

NEW YORK, NY /Send2Press Newswire/ — The new Confirmit(R) IdeaMap(R) integrated software will ensure that conjoint analysis is no longer only reserved for those specialists with large budgets; it has finally caught up with the speed, ease and lower cost of online technology, making it available for anyone to use when optimizing products, services, communications and promotions.

MORI, UK’s largest independent market and public opinion research agency, has been looking at the new integrated software. “The tool is user friendly and integrates very well with the existing Confirmit online platform that we use for our web surveys. Some of the offerings such as ‘synergies’ look intriguing and could provide valuable insights to our clients,” says Anthony Wright with MORI.

Dr. Howard Moskowitz, President of Moskowitz Jacobs Inc. (MJI), believes conjoint analysis will play an increasingly vital role in concept research: “The power of conjoint is rapidly becoming clearer and more self-evident. Conjoint analysis empowers every decision maker to identify their next critical steps, and how to take action. The results are simple and accurate … leading to faster development and decisions with fewer errors, and with greater business impact. When marketers, developers, agencies, and other individuals realize the benefits and value of conjoint analysis we are going to witness a change in the way business works. Many more decisions will now be made on hard evidence, easy and quick to obtain. “

“In the past, the conjoint analysis software market has been dominated by black box technologies, deterring many companies from unleashing the true potential of experimental design analysis. The myth of conjoint analysis being too complex and difficult is false. The rules have changed.” says Kjell Oksendal, VP of Marketing for Future Information Research Management (FIRM).

Confirmit(R) IdeaMap(R) combines two world-class technologies within their respective market segments: Confirmit(R) Online Survey & Reporting Software developed by FIRM and IdeaMap(R) Conjoint Software developed by MJI. Within their respective industries, both technologies are employed by major market research agencies and Global 1000 companies. Confirmit(R) IdeaMap(R) is an add-on to companies licensing Confirmit(R).

About FIRM

For information about FIRM and MJI, please visit and

News issued by: Future Information Research Management

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Original Story ID: (225) :: 2005-03-0331-003

Original Keywords: Future Information Research Management, FIRM Global, Confirmit, IdeaMap, MORI, UK, New York news, Moskowitz Jacobs Inc., Online Survey & Reporting Software Future Information Research Management

NEWS SOURCE: Future Information Research Management FIRM | Published: 2005-03-31 14:47:00

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